There’s no doubt that plug-in hybrids loom large on the minds of drivers today. One might assume this is a recent phenomenon given the constant media attention today. But really, this has been an ongoing area of interest for quite some time. In fact, some 17 years ago, Green Car Journal technical editor Bill Siuru penned a feature offering an overview of this interest. This article from our archives is worth sharing today since it not only indicates the reasons why plugging in is such a positive thing, but considering the interest at the time, it also illustrates the surprisingly long time it has taken to reach where we are today. Other revelations are included here, like the potential for vehicle batteries to be used for V2G (vehicle-to-grid) and V2H (vehicle-to-home) energy, and of course Volvo’s growing commitment to its electrified future. Here, we present this article from Green Car Journal’s fall 2007 issue.
Excerpted from Fall 2007 Issue: The tremendous interest in plug-in hybrid vehicles (PHEVs) is driven by many things, from a desire for greater fuel efficiency to decreasing emissions, achieving long-term reductions in fuel cost, and promoting energy diversity so we’re much less dependent on imported oil. Each of these is important to our future. Together, they make a compelling case for the PHEV that bears further exploration.
Plug-in hybrids could provide most of the environmental and fossil fuel-savings benefits long promised by battery electric vehicles (BEVs), but not yet delivered. Also called grid-connected hybrids, PHEVs overcome the biggest challenge of BEVs – insufficient range. With all-electric range of up to 60 miles, under most driving scenarios a PHEV can be a true zero-emission vehicle (ZEV), just like a BEV. In reality, however, plug-in hybrids offer much more since gasoline-electric hybrid power is ready to take over from all-electric drive once battery energy is depleted.
Initially, aftermarket suppliers like EnergyCS in California and Hymotion in Canada developed PHEV retrofit kits for popular hybrids like the Toyota Prius, Ford Escape Hybrid, and Mercury Mariner Hybrid. These have been quite expensive and aimed exclusively at fleets because of cost. Major automakers have now joined in. General Motors’ much-publicized Chevy Volt will be a PHEV with an all-electric range of 40 miles. According to GM, 75 percent of all commuters drive 40 miles or less to and from work. A plug-in Saturn Vue hybrid, in the works and possibly available in advance of the Volt, could double the fuel economy of any current SUV and provide some 10 miles of electric-only propulsion. Toyota, Nissan, Ford, and several other manufacturers have PHEVs in the works, as well.
While most hybrid cars, SUVs, light trucks, and PHEVs unveiled to date are parallel hybrids, several have followed a different approach with a series hybrid configuration. One of the latest is the Volvo ReCharge Concept. The ReCharge series hybrid uses an internal combustion engine solely to drive a generator for producing electricity that powers the vehicle’s electric motors. Essentially, the ReCharge is a battery electric vehicle with an internal combustion engine for range extension. This drive configuration allows the 1.6-liter, four-cylinder Volvo Flexifuel engine to operate in its optimum rpm range for best fuel economy and minimum emissions. An added advantage when not directly connecting an internal combustion engine to the wheels is much more design flexibility.
In this instance, the ReCharge uses four individually controlled electric drive motors for all-wheel drive. Individual wheel motors also allow optimum weight distribution and maximizing both traction and mechanical efficiency. Since a transmission is no longer needed, mechanical gear friction is reduced substantially. The ReCharge can run on battery power alone for just over 60 miles and also operate its engine on biofuels like E85 ethanol, all the while retaining the sporty performance of the Volvo C30 sport coupe on which it is based. For a 93 mile (150 km) drive starting with a full charge via an ordinary electric outlet, it will use less than three-quarters of a gallon of fuel, which equates to almost 125 mpg. A driver would rarely need to fill up the tank if driven less than 60 miles daily.
PHEVs offer us more than just emissions reduction and increased efficiencies. They also have the unique ability to supply large amounts of electrical power for uses other than just propulsion. This feature is being exploited in the plug-in hybrid Trouble Truck Project by a consortium consisting of the Electric Power Research Institute, Eaton, Ford Motor Co., and California’s South Coast Air Quality Management District. Trouble trucks, used by utility repair crews, are typically operated in residential neighborhoods. Since their internal combustion engines are left idling to power buckets, power tools, lights, and accessories, emissions and noise occur at job sites as a matter of course. Providing power through a PHEV’s battery and electrical system means continuous engine operation is no longer needed.
These PHEV trouble trucks use Eaton’s parallel pre-transmission hybrid system with either a Ford 6.8-liter V-10 gasoline engine or 6.0-liter V-8 diesel engine. Along with reducing consumption and emissions while traveling to and from worksites, the PHEV trouble trucks provide engine-off cab air conditioning and standby AC electrical generating capacity, including 5 kW of exportable power for at least six hours to power equipment. PHEV trouble trucks based on Ford’s F-550 truck chassis are used by Southern California Edison, Los Angeles Department of Water and Power, and Pacific Gas & Electric. This project will later expand to 50 Ford F-550-based trucks and E-450-based vans for utility and public fleets. Since the F-550 and E-440 chassis are widely used as shuttle buses, urban delivery trucks, cable service trucks, and even motorhomes, there’s every potential that volume production could reduce per-vehicle cost. In fact, PHEV technology could find a home in high-end motorhomes where, perhaps in conjunction with solar panels, it could replace noisy and polluting generators typically used to power on-board electrical components while parked.
PHEVs can produce so much electricity that excess energy could be supplied to the electrical grid using vehicle-to-grid (V2G) technology. V2G allows two-way sharing of electricity between PHEVs, BEVs, and the electric power grid. With V2G, an electric or plug-in hybrid vehicle not only could be plugged in for battery recharging, but under certain conditions could also send electricity back from the batteries to the grid. For instance, vehicles could store electrical energy generated during off hours for use during peak power demands. This would eliminate the need for utilities to buy expensive overcapacity electricity on the spot market or fire up older, and high-polluting, fossil fuel ‘peaker’ generating plants. To encourage consumers to participate in a V2G program, utilities could pay motorists for the use of their PHEV or BEV, or owners could sell back energy to the utility when demand is highest.
In what’s called V2H – or emergency home backup – a PHEV could be used for emergency power. For instance, the PG&E demonstrator supplies 9 kW hours of electricity and the average home uses about 2.5 kW of electricity an hour, which means that hours worth of backup power is available if needed. Volvo says the ReCharge Concept’s efficient generator, essentially an Auxiliary Power Unit (APU), is powerful enough to supply an entire house with electricity. Thus, with minor modifications it could be used in case of a power failure.
Like the BEV, the practicability and affordability of the PHEV is governed by battery technology and cost. Its greater all-electric range capability requires larger, heavier, and much more expensive battery systems to store additional electric energy. Plug-in hybrid Dodge Sprinter vans have a 14 kW-hour nickel-metal-hydride or lithium-ion battery system that provides 20 miles of electric-only power. In contrast, the Prius uses a 1.5 kW-hour battery pack for normal gasoline-electric hybrid operation. Ordinary hybrids require batteries that supply short bursts of electrical boost with a nearly constant state-of-charge to ensure battery longevity. PHEV batteries must provide this high power burst while additionally handling full charge to deep discharges like a BEV. Another concern focuses on whether enough electric power will be available should PHEVs become extraordinarily popular. However, a study by the Department of Energy’s Pacific Northwest National Laboratory says the nation’s existing electric power grid could support up to 180 million PHEVs.
All this is unfolding, now. Technology marches on, costs diminish through efficiencies, and interest drives further development...all good things that should bring the plug-in hybrids we desire to our highways sooner than later.
There’s a continued disconnect between what the broader automotive industry sees from growing, albeit slowly, EV sales and how U.S. dealers view this class of vehicles. At CDK, we wanted to uncover if anecdotes about a lack of enthusiasm on the retail level were real and to test our own hypothesis that it could be largely driven by where the dealers were located.
Why is geography so important? One word, or place: California.
More EVs are sold in California than anywhere else in the country. Nearly one-third of all battery electric vehicles (BEVS) in the first half of 2024 were sold in the Golden State. And the state of Washington is a major player too. That means dealers in those states likely view the technology much differently than clearly those in more rural areas but also populous areas in states from Michigan and Ohio to Tennessee and South Carolina.
In CDK’s Dealers Face the EV Transition white paper, the map is broken down not just regionally but at a subregional level. That allowed us to look at what’s happening on the ground for dealers, their sales teams, and what store leadership sees as the impact on their bottom line.
It was plain to see that Pacific shoppers were the most interested in EVs at 55 percent while the mid-Atlantic states of Pennsylvania, New York, and New Jersey saw far, far less interest at just 10 percent. That might seem counter to popular thinking, but dealers sell cars in every town, and from the suburbs on out, cars are a way of life that’s hard to change. The least interest came from West South Central – Arkansas, Oklahoma, Louisiana, and Texas at 3 percent. Yes, even though a lot of EV sales happen in Texas, dealers across the state and surrounding states aren’t feeling electric love from customers.
These results came before recent retreats from automakers on their EV plans. Dealer networks are the frontlines when it comes to sales and service, and leadership wasn’t rosy on how EVs would impact their bottom line.
Nearly three-quarters (73 percent) of dealers think EVs will have some negative impact on their bottom line with 53 percent saying they’ll have a negative impact on both their front and back end gross. Only 7 percent see EVs as having a positive financial impact.
Despite this pessimism, nearly three out of five dealers (59 percent) have already started transitioning their stores to sell and service EVs. Only 11 percent remain steadfast against EVs in the near future, saying they don’t plan any changes to adjust for selling and servicing EVs. But as we noted in our white paper: “Most of these EV-resistant dealers are generally smaller operators, with 75 percent saying they own one to two rooftops, and 89 percent are located in rural areas.”
With all these fluctuating conditions, the key stat of the white paper may actually not be as negative as it seems at first glance. When asked if they were optimistic or pessimistic about the EV transition, most (65 percent) fell into the pessimism camp with 19 percent being optimistic and the rest (16 percent) being neutral. The fact that the pessimism number comes below the number of dealers forecasting lower profits is a tiny sliver of a silver lining.
The thing to remember is that we’re indeed in a transitional period, shifting an entire national fleet of cars from something familiar (and often nostalgic) to an electric future that hasn’t made its case in every corner of the country. The nation’s car dealers are pragmatists and offer an unvarnished view of what they see in showrooms every day.
David Thomas is Director of Content Marketing at CDK Global, a leading provider of cloud-based software to dealerships and original equipment manufacturers across automotive and related industries.
VW’s iconic Beetle and Transporter were signature vehicles on the roads of America because, for a time some six or seven decades back, they were virtually everywhere. They were also underpowered and pretty utilitarian, though that didn’t stop them from getting the love from adoring fans. That same love is soon to befall the all-new VW ID. Buzz.
The Transporter of old – known by many here as the VW Microbus, or just the VW Bus – never achieved the sheer volume of its cousin the Beetle (aka Bug). Still, it has an enduring place in the hearts of Americans who see the occasional restored VW Bus on the road or at the beach, harkening back to a simpler time when affordable and adorable vehicles were available to everyone.
When VW debuted its ID. Buzz electric microbus concept in the States seven years back, an instant cult following emerged. People wanted this, and they wanted it bad. We could see why after experiencing an up-close-and-personal tour of the production model last year in Southern California. We have to say…we liked what we saw.
Comparable in size to VW’s Atlas Cross Sport, the ID. Buzz is visually stunning and showcases modern stylings with futuristic elements, but doesn't lose that vintage essence shared by the VW Buses of old. One such homage to its ancestry is the model’s vibrant color palette that optionally contrasts with white splashes on both the interior and exterior. Keeping things modern is standard IQ.Drive with adaptive cruise control, a digital dash with a 12.9 inch infotainment center, plus USB and wireless charging options for all your electronic devices.
Inside is an inviting cabin with three rows of seats that can accommodate up to seven. Front seats feature standard heating, cooling, and massage features, while the second row comes with heated seats. Both rear rows are fully foldable, with the rearmost row entirely removable to create additional space for adventures. The ID. Buzz features a pair of power sliding side doors, sliding windows in the cabin, an optional sunroof that can be darkened, and a spacious rear hatch. Three interior color ‘worlds’ are available including mid-century modern-vibed Copper, moody dark themed Moonlight, and coastal-themed Dune.
Two power choices are available for the ID. Buzz, with a rear-mounted electric motor offering 282 horsepower or dual motors producing 330 horsepower. A 91 kWh lithium-ion battery energizes both versions. The rear-drive ID. Buzz features an EPA estimated 234 mile driving range with the all-wheel drive two-motor variant delivering a 231 mile range. It’s worth noting that the ID. Buzz comes with the ability to tow via a manually-retractable tow hitch that’s cleverly hidden behind the rear bumper when not in use.
Three versions of the ID. Buzz will be offered at launch including the entry-level Pro S at $59,995; the Pro S Plus at $63,495 to $67,995; and the 1st Edition at $65,495 to $69,995. The higher figure for the latter pair comes with dual motor all-wheel drive. Fans of this iconic electric microbus/van will find the ID. Buzz hitting North American highways later this year.
In the ever-evolving world of battery technology, the safety of lithium-ion (Li-ion) batteries has become a paramount concern, especially as the demand for electric vehicles (EVs) and renewable energy storage systems surges globally. Epsilon Advanced Materials (EAM), a leader in the production of high-quality battery materials, is at the forefront of addressing these safety challenges. Through innovative solutions and a deep commitment to sustainability, EAM is enhancing the performance of lithium-ion batteries and significantly reducing risks associated with their use.
EAM’s journey is rooted in a vision of decarbonizing economies and driving the transition to cleaner energy technologies. It all began when an entrepreneur with a passion for sustainability crossed paths with a battery engineering scientist who had developed an exceptional battery material in his backyard. This meeting of minds sparked the creation in 2018 of EAM, a company dedicated to perfecting the art and science of advanced battery materials. Since its inception, EAM has sought to lead the way in providing innovative battery solutions that meet the demands of a rapidly changing world.
EAM’s approach to battery safety is through its focus on synthetic graphite anode materials. These materials are designed to improve fast charging performance, a feature that is increasingly important as consumers demand quicker charging times for their EVs. Traditional battery materials can struggle to handle the higher currents involved in fast charging, leading to stress on the battery and an increased risk of overheating. However, EAM’s synthetic graphite anode material is engineered to handle these higher currents with less stress, significantly reducing the risk of overheating and enhancing the overall safety of the battery.
Another key factor in the safety of Li-ion batteries is the direct current internal resistance (DCIR), which represents the resistance to current flow within the battery. Higher resistance can generate heat, which in turn increases the risk of thermal runaway – a dangerous situation where the battery can overheat uncontrollably. EAM’s synthetic graphite-based anode material boasts lower DCIR, meaning it offers less resistance to current flow. This reduction in resistance provides better heat management within the battery, minimizing the chances of thermal runaway and ensuring safer operation even under high-stress conditions.
In addition to these advancements, EAM’s synthetic graphite anode material also offers superior cycling stability compared with natural graphite. Over time, battery materials can degrade, leading to unwanted reactions within the battery that can generate heat and compromise safety. EAM’s material, however, degrades less over time, maintaining its stability and reducing the likelihood of these unwanted reactions. This enhanced cycling stability not only extends the lifespan of the battery but also ensures that it operates safely throughout its life cycle.
EAM’s commitment to safety and innovation is further demonstrated by its plans to open a state-of-the-art battery materials and components plant in North Carolina in 2026. This $650-million facility will be a significant step forward in the domestic production of battery materials, including both natural and synthetic graphite anodes. With a targeted annual production capacity of 60,000 tons of anode materials by 2031, the plant could eventually supply enough materials for up to 1.1 million electric vehicles in the U.S.
The decision to establish this manufacturing plant in Brunswick County, NC is strategic, as this location will be part of a burgeoning EV battery hub in the state, positioning EAM to play a critical role in the U.S. battery supply chain. This move is particularly timely given recent developments in the global graphite market. China, which dominates synthetic graphite production, has recently curbed exports of the material, leading to concerns about supply chain stability and rising costs. By developing a domestic source for synthetic graphite, EAM is not only reducing reliance on imported Chinese materials but also bolstering the U.S. battery industry against potential supply disruptions.
EAM’s U.S.-made battery components and materials are expected to qualify for incentives under the Inflation Reduction Act and related U.S. legislation aimed at building domestic supply chains for EVs and batteries. This support from the U.S. government underscores the importance of EAM’s work in ensuring that the next generation of batteries is not only high-performing but also safe and sustainable.
As EAM continues to innovate and expand, its focus remains firmly on the safety and sustainability of Li-ion batteries. The company’s advanced materials and cutting-edge technologies are setting new standards for battery safety, ensuring that as the world shifts towards cleaner energy and electric mobility, the batteries powering this transition are as safe as they are efficient. EAM is not just meeting the challenges of today’s battery industry but is also anticipating and addressing the needs of tomorrow. Through its commitment to innovation, safety, and sustainability, EAM is playing a key role in shaping the future of energy storage and electric mobility.
Sunit Kapur is Chief Executive Officer of Epsilon Advanced Materials, a global battery material manufacturer focused on sustainable battery solutions.
Today’s developments surrounding EVs are not a surprise. They were predictable, an awakening of sorts, to the realities of personal mobility needs and the true desires of a driving public amid a significant and sustained push toward electrification.
Unsold inventories of battery EVs at dealer lots, significant price cuts to move metal, and a rethinking of strategies are just part of today’s electric vehicle universe. We are seeing this new reality across the automotive spectrum as companies previously committed to being “all-in” for EVs – from Ford and GM to Volkswagen and Volvo – reassess the way forward.
Yes, interest in battery electric vehicles has grown substantially in recent years. EV sales have captured a larger slice of the new car market than might have been imagined in just the recent past and that percentage has been growing faster than before. This should rightfully be celebrated by EV enthusiasts. An impressive expansion of the zero-emission EV market should also be celebrated because of the considerable impact this has on decreasing carbon emissions, though it’s becoming increasingly clear that the hoped-for wholesale move toward battery EVs will not resolve our carbon challenges.
After more than three decades of documenting the commercialization of electric vehicles, I feel compelled to point out that EVs still represent a fraction of the overall automotive market and there remains great interest in more familiar options. Battery electric vehicles simply do not meet everyone's needs at this time. Barring significant breakthroughs in technology, cost, and convenience – the latter bolstered by an expansive and reliable national charging network and a resilient electrical grid to support it – there’s a possibility they may not meet all motorists’ needs for some years in the future. To our collective detriment, that has not stopped the powers-that-be from forcing an EV-first agenda.
The assumption that government can severely restrict consumer vehicle choices without alienating huge numbers of car buyers, creating financial havoc and uncertainties within the auto industry, and bringing an array of unintended consequences in coming years is simply an act of hubris. I've witnessed other examples of this over the years. Ultimately, the outcomes have not favored those in power who overstep and assume they know more about the needs and desires of car buyers than buyers themselves.
There are many reasons for this, but fundamentally let’s remember that a motor vehicle – beyond serving as a social conveyance for projecting image, status, values, or nuances of all sorts – is a crucial tool to get folks safely and reliably to work, school, the market, or wherever they need to be, regardless of distance or driving conditions. And lest we forget, a new car typically represents the second largest consumer purchase after a home. That makes buying a car an important financial decision beyond just being a very personal choice.
The battery EV’s rather eye-opening depreciation, identified by car search engine and research firm iSeeCars as averaging 49.1 percent over the first five years, isn’t very comforting from the standpoint of a financial strategy. It’s worth noting that iSeeCars doesn't see this same kind of depreciation across the board for electrification, identifying hybrids as having a nearly 12 percentage point advantage over EVs in value retention over a five year period, slightly better than the depreciation rate for all types of cars.
How much has changed for electric cars over the years? A lot…and too little. To share some perspective, I’d like to offer up a Green Car Journal editorial I wrote in 2012, Curb Your (EV) Enthusiasm. It seems prescient today. In it, a dozen years ago, I pointed out that:
– After decades of battery development, the expectation that battery breakthroughs would come to make EVs cost competitive with internal combustion vehicles had not materialized.
– Battery electric cars still required significant federal subsidies to encourage sales because of their high battery cost and retail price.
– In a normal world, a compact electric SUV should not cost $50,000, a four-door electric sedan $40,000, or a small electric hatchback over $30,000.
– A small number of electric vehicles might be available under $30,000, but comparable internal combustion models would typically be priced many thousands of dollars less while offering greater functionality.
– Government agencies viewed EVs as a panacea for decreasing CO2 emissions, improving air pollution, and enhancing energy security.
- States embraced electric vehicles in their State Implementation Plans as a strategy for showing how they would meet air quality standards mandated by the Clean Air Act.
– Automakers recognized electric propulsion as a strategy for meeting increasingly higher fleet fuel economy targets.
– Electric utilities viewed EVs as a pathway to selling electricity as a motor fuel.
The conclusion about the way forward a dozen years ago? Battery electric vehicles are one part of the solution along with advanced combustion vehicles, hybrids, plug-in hybrids, and extended-range electric vehicles that create on-board electricity to provide full functionality.
It appears there’s a growing consensus today that we’ve come full circle to this way of thinking. As electric vehicle sales cool, multiple automakers have shared they are backing off from previously-announced timelines for EV model introductions, new EV assembly lines, and greenfield battery plants. There’s also a new emphasis on producing an expanding lineup of hybrid and plug-in hybrid models that consumers increasingly desire, even on the part of major automakers that have previously announced plans to exclusively build battery electric vehicles and have shown little interest in hybrid power.
All this underscores that as much as we’re enamored with modern battery electric vehicles and their ability to address carbon emissions, they are not the singular answer to future mobility. They are a choice among other vehicles and technologies that also speak to individual needs, desires, and environmental sensibilities. And that’s the way it should be.
Manufactured in Tennessee on Volkswagen’s MEB modular world electric car platform, the 2021 VW ID.4 presents a new and compelling all-electric SUV that enters a segment presently dominated by Tesla, Chevrolet, and a select few others. What ID.4 brings to the battery electric SUV segment that Tesla doesn’t is price, coming in at a base cost of $39,995, some $10,000 less than Tesla’s Model Y.
For this, electric vehicle buyers get SUV hatchback utility, three-foot legroom in all seating positions, and ample luggage capacity for 5 adults. VW estimates ID.4 driving range at 250 mile on a full charge, and additionally points out that an additional 60 miles of range is attainable in just 10 minutes from a public DC quick-charge station.
Sporting a stature similar to that of Honda’s CR-V, the Volkswagen ID.4 rides on a steel-framed architecture featuring strut-like front suspension and multi-link suspension with coil-over shocks at the rear. This, combined with a long wheelbase and short overhangs, promises a smooth ride dynamic. Braking is handled by front disk and rear drum brakes.
A single permanent magnet, synchronous electric motor directs power to the rear wheels. The ID.4 produces 201 horsepower and 228 lb-ft torque that’s expected to deliver a 60 mph sprint in about 8 seconds. Electricity to power the motor is provided by an air-cooled, frame-integrated 82 KWh lithium-ion modular cell battery. An onboard 11KW charger enables three charge modes via standard 110-volt household power, 220-volt Level 2 charging, or DC fast charging. Typical charging with a home wall charger or public Level 2 charger will bring a full charge in 6 to 7 hours.
A minimalistic yet futuresque cabin with segment leading cabin volume rounds out ID.4’s architecture. Features include a driver-centric, touch sensitive steering wheel and a view-forward 5.3-inch ID information center that replaces conventional gauges. Vehicle operation is through steering wheel-mounted switches, with infotainment, climate control, device connectivity, navigation, and travel information accessed through a 10.3 inch touchscreen monitor. A 12 inch monitor is available with the model’s Statement Package.
Topping the list of features is expanded voice command and a communicative dash-integrated ID light bar. ‘Intuitive Start’ driver key fob recognition enables pre-start cabin conditioning capability. Base model upholstery is ballistic cloth with leatherette seat surfaces optional.
Volkswagen’s IQ Drive driver assist and active safety suite features travel assist, lane assist, adaptive cruise control, front and rear sensors, emergency assist, blinds spot monitoring, rear traffic watch and more. All this comes standard along with Pro Navigation, a heated steering wheel and front seats, wireless phone charging, and app connectivity for compatible devices.
The ID.4 EV is available in six colors and two trim levels, Gradient and Statement, for personalization. The optional Gradient package features a black roof, silver roof trim, silver accents, and silver roof rails along with 20-inch wheels to complete the upscale look. Looking forward, while rear-wheel drive is the choice today, Volkswagen is already talking up an all-wheel drive variant for early 2021 along with a lower-priced base model.
As the world’s largest automotive group, Volkswagen has the capacity to change the ever-expanding electric-car landscape. Looking at the style and utility of VW’s all-new ID.4, you can sense the renewed “people’s car” direction of the brand that accompanies the automaker’s commitment to electrification. VW says it’s aiming at selling 20 million electric cars based on the MEB electric car platform by model year 2029. Certainly, the potential for selling in truly significant numbers is reinforced by ID.4 pre-orders selling-out in just weeks, it’s safe to say.