Approximately 6 percent of the vehicles sold in the U.S. today are electric. That’s only 825,000 EVs. When you consider that 40 percent of those sales are in California, that leaves less than 500,000 divided among 49 states.
The good news – for the environment and EV sales – is that most prognostications point toward 40 – 50 percent of all vehicles on America’s roads by 2030 will be electric.So, what’s an EV manufacturer to do? The simple answer is that there’s a rainbow of solutions.
Some traditional manufacturers are still making profits from predictable internal combustion vehicles. They’re selling the ICE experience that wraps around their cars and trucks. For example, there’s the hot version from Dodge and the off-road variants from Ford. They are wisely finding low-cost methods to stretch the lives of their portfolio products while simultaneously stepping into the EV marketplace.
Quite a few pundits have disparaged Toyota for being slow to develop a pure EV portfolio. Their scientists, however, claim there is no single silver bullet. To support a move to lower carbon consumption, the worldwide leader in auto sales is remaining flexible. Their reasoning is that drivers across the country will not have access to a widespread full electric infrastructure for quite a few years. So, hybrid range, extended electric, cleaner gasoline, hydrogen fuel cells and, of course, full electric are going to play prominent roles for at least the next 20 to 30 years.
Tesla originally shook the industry when the investment community heaped kudos and cash on Elon Musk for being a futurist and an outsized disruptor. Now, nearly every manufacturer is sprinting into electrification, but, as usual, it will not be a one-size-fits-all formula. Manufacturers will still have to balance their portfolios to ensure profits and perform tried-and-true marketing methods.
There will assuredly be quite a few auto companies that fall away in the process. And some that aren’t making headlines today will be front page news tomorrow. Bottom line: we still have at least another decade or so of industry disruption ahead of us.
Playing it safe creates mediocrity and oftentimes failure. At Karma, research, data, a brilliant design team, and common sense are guiding our efforts toward fulfilling a unique market niche. Our American luxury brand will be a variant of: Distinctive. Aspirational. Exotic-Elegant-Electric. Or maybe something entirely different, but still addressing a clean mobility future. (We’ll be revealing our actual updated branding and marketing beginning in the latter stages of 2023.)
Whatever we decide, we expect to build a competitive advantage by being a mirror of our customers in an industry that will soon be bursting at the seams. We truly aspire to drive change beyond the norm, building vehicles that inspire positive transformation in the world.
Select a strategic direction, extol the differentiators, and state the story. An entire organization – inside and out – should enthusiastically speak with one voice, unapologetically dispensing core messaging over and over again.
U.S. businesses lose nearly $40 billion annually due to poor customer service. The EV world – where there are often unique customer demands – is not an exception to this rule. In fact, as the segment expands, superior service is actually becoming a differentiator. While we’ve all been rightfully focused on sales, many of the shiny new vehicles have become a bit road-worn and require regular maintenance and occasional repairs.
This is where a breakdown occurs. A quality customer experience should be mandatory. Developing well-schooled EV service techs is an astute investment that is too often overlooked.
The transition into EVs and, more broadly, the next chapter of automotive will be defined by the experiences that automakers create for customers. As media and digital interactions move deeper into the fabric of society, the ability and desire to create an unbroken connection between the life of the consumer and the products they consume will be an increasingly prevalent focus.
It will not be the buying, the service, or even the driving that build sales. Instead, it will be how the vehicle can be inserted into the continuum of a consumer’s life to complement their sense of self and future aspirations.
In April, Marques McCammon was named president of Irvine, Calif.-based ultra-luxury carmaker Karma Automotive. His 30-year auto industry career across four continents includes engineering, manufacturing, brand leadership, marketing, and software-based product advancement.
The BMW 5 Series has proved to be a huge success for the Bavarian automaker since its introduction in 1972. The all-new eighth generation 5 series carries on this tradition with its many innovations and improvements, and a few welcome surprises. Offering five trim levels including the base 530i, mid-range 530i xDrive, and the 540i xDrive, those surprises come in the form of two electric models in the series– the i5 eDrive40 and the range-topping i5 M60 xDrive.
Gas-powered models receive a pair of updated engines. The 530i and 530i xDrive are powered by a 2.0-liter TwinPower four-cylinder producing 255 horsepower and 295 lb-ft torque. The 540i xDrive receives a refreshed 3.0-liter inline-six cylinder fitted with the same TwinPower turbo and a 48-volt mild hybrid system, which delivers a combined 375 horsepower and 398 lb-ft torque.
The hallmark of this new generation 5 Series is the inclusion of all-electric models with strong power and efficiency numbers. The i5 eDrive40 features 335 horsepower and 317 lb-ft torque at the ready with an electric motor driving the rear wheels. The sport-focused i5 M60 xDrive ups those numbers considerably, with its maximum power output of 590 horsepower and 605 lb-ft torque delivering a 0-60 mph sprint in a reported 3.7 seconds. Two electric motors power the all-wheel drive i5 M60 xDrive, one at the rear and another at the front.
Both electric models use an 84.3 kWh battery that provides a range of 295 miles for the i5 eDrive40, and 256 miles for the i5 M60 xDrive. The battery includes BMW’s Combined Charging Unit, allowing Level 2 AC charging up to 11 kW and the ability to charge from 10 to 80 percent in about 30 minutes. BMW’s selectable MAX RANGE system enables drivers to further increase their i5’s range in low-battery situations.
The exterior of the new eighth generation 5 Series takes BMW’s sporty past and infuses it with the automaker’s current design form. BMW’s omnipresent, signature kidney grille makes its expected appearance and takes center stage on the 5 Series’ front end. A long, sloping with muscular lines ties into a steeply angled windshield to create a sleek and uninterrupted line continuing through the roofline. The flanks of the i5 see a much more refined and minimalist approach with inset door handles and a subtle body crease near the rocker panels.
At the rear, BMW has redesigned the model’s taillights with a more understated look, presenting a thin appearance with two slim red LED bars running across the taillight.` Turn signals and reverse lights are nestled in between. A downward-sloping trunk decreasing the gradient from the rear window and roofline makes the i5 appear very streamlined.
Inside the i5 is a new experience as well. Chiseled lines and premier surfaces, expected of BMW, are abundant. Hidden HVAC vents are placed strategically throughout the interior with leather-free seating surfaces available. The most noticeable new feature is q 14.9-inch infotainment screen and 12.3-inch digital gauge cluster. Both screens meet to create an uninterrupted and impressive digital display. An in-car gaming console, which BMW dubs the AirConsole, makes its appearance in the i5, allowing users to choose from 20 games to play while the car is stationary. A new BMW Operating System 8.5 controls all functions within the i5 and accommodates over-the-air updates.
The BMW 5 Series has always been a strong model. Positioned in the midst of BMW’s sedan lineup, the 5 Series has historically delivered the sportiness of the 3 Series with a dash of refinement and the calm nature of the 7 Series. This new generation is no different. Deliveries of the new 5 Series are set to begin in fall 2023 at an entry price of $57,900.
Honda recently unveiled its e:Ny1 electric crossover, the first EV model based on the automaker’s all-new e:N Architecture F platform. The oddly named e:Ny1 is important because it shares Honda’s evolving EV design language and shows a direction that includes electrifying smaller and lighter models. That said, the Honda e:Ny1 holds less importance to drivers in the U.S. since it will be sold exclusively in Europe and Japan. Still, given the overall similarity of this Honda EV to the automaker’s HR-V, it isn’t a stretch to imagine a similar electric model destined for our shores.
Holding to Honda’s usual tradition, the e:Ny1 blends both a conservative and reserved appearance with splashes of chiseled and chunky sportiness peppered throughout. At the front, the e:Ny1 features slim and flat headlights that wrap in from the front fenders with angular LED running lights at the top. Separating the headlights is a matte-finished panel with charging status lights, and below that we find a large chargeport port door that’s well integrated into the overall front end design. Two discrete LED fog lights are located at the bottom of the bumper, with a thin strip of chrome beneath that runs the width of the front fascia.
The Honda e:Ny1 features a high belt line and flanks that are sleek and smooth save for a creased line along the top and bottom of the doors. Black side-mirror caps, wheel arches, and window trim reveal sporty undertones, reinforced by thin-spoke alloy wheels with black accents. At the rear, a subtle roof spoiler extends slightly above the rear window, curving in at the sides. A red LED light bar runs the width of the rear hatch with two slim taillights at either end. A single, sharp body line runs just beneath with a typeface Honda badge.
A stylish and techy interior greets the driver. While Honda has yet to divulge details about the array of onboard systems to be featured in the e:Ny1, we do note the inclusion of a 10.2 inch digital instrument cluster facing the driver and a 15.1 inch portrait-style infotainment screen at the center of the dash. The infotainment screen is split into three sections with navigation and related applications at the top, entertainment and vehicle functions mid-screen, and climate information and selections at the bottom. Colored LED accents are inset in the doors and dashboard, with two-tone stitching adding a sporty touch to the dash and door upholstery. The center console, window switch panels, and steering wheel showcase gloss black-finished accents. Leather upholstery on all seating surfaces is 50 percent thicker and treated to increase softness for added passenger comfort.
Rear seating in the e:Ny1 is very similar to that of the HR-V but without the ability to fold the rear seats flat, which impacts total available cargo area and limits carrying capacity to 11.3 cubic feet. The cargo area itself is also very similar to the HR-V, although employing a new smart-close capability that allows activating the self-closing hatch and walking away before it begins closing.
Power ratings are adequate with the e:Ny1 producing 201 horsepower and 229 lb-ft torque using a single-motor driving the front wheels. A 68.8 kWh battery pack is said to deliver a European WLTP drive cycle range estimate of 256 miles. Because of the fundamental differences in how WLPT and EPA testing measures EV range, that number would likely translate to about 200 miles of electric driving here in the States. Fast-charging via the car’s front-mounted chargeport is said to replenish the battery from 10 to 80 percent in about 45 minutes, somewhat slower than many other EVs at similar price points.
The Honda e:Ny1 is set to be delivered to dealers in Europe and Japan late this year, with pricing expected to begin at a USD equivalent of about $40,000.
RAM has been around as a distinct brand for some 14 years now, having split from its former identity as a Dodge nameplate in 2009. Since then, RAM has focused solely on pickup trucks and work vans with considerable success, especially with regard to its pickup truck line, which has won Green Car Journal’s Green Truck of the Year™ award three times in recent years. Now RAM has revealed details on its highly anticipated next act in the pickup realm, the all-electric RAM 1500 REV.
Building on the excitement generated by the wild electric RAM Revolution concept shown earlier this year, the 2025 RAM REV rides on the automaker’s all new STLA Frame optimized for full-size electric vehicle models with a body-on-frame design. This high strength steel frame is wider in the middle to accommodate battery packs while affording protection between the frame rails. It also features additional protection beneath courtesy of a full-length underbody belly pan.
This electric RAM pickup is especially noteworthy in that it boasts specs surpassing those of Ford’s F-150 Lightning and upcoming Chevrolet’s Silverado EV. REV will offer two EV powertrain options, with the base package featuring a standard 168 kWh battery pack projected to deliver a driving range of up to 350 miles. A more powerful option brings a 229 kWh battery pack with a targeted range of 500 miles, a feature sure to resonate with pickup buyers whose primary concerns are range and functionality. Normal and one-pedal driving capabilities are built in and regenerative braking comes as a matter of course.
Power won’t be a problem. We know the optional 229 kWh battery pack variant will offer a targeted rating of 654 horsepower and 620 lb-ft torque. Power ratings for the standard 168 kWh battery pack variant have yet to be disclosed. The REV’s projected towing capacity is said to be up to 14,000 pounds, with a payload capacity up to 2,700 pounds.
Charging is handled through the REV’s charge port located at the driver’s side front fender. Illuminated LED lighting and an audible chime lets a driver know that the truck is plugged in and charging. The charge port accommodates Level 1 and Level 2 AC charging connectivity on top and DC fast charging connectivity at the bottom of the charging interface. Drivers should expect the usual overnight charging experience if they have a 240-volt Level 2 wall charger at home. Those on the move can take advantage of the REV’s fast-charge capability at public fast chargers. If an 800-volt DC fast charger is available then the REV can add up to 110 miles of range in just 10 minutes while charging at up to 350 kW.
A handy feature is the RAM 1500 REV’s bi-directional vehicle-to-vehicle, vehicle-to-home, and vehicle-to-grid charging capability. With the use of a 7.2 kW on-board power panel mounted in the bed or a 3.6 kW power panel in the front trunk (frunk), this feature is very helpful during power outages in homes, or for individuals who will potentially use their truck to power equipment. It can also be used to charge your everyday devices if necessary.
REV’s exterior styling lets us know this truck is electric without moving beyond the burly and commanding nature of the brand. A blend of elegance and toughness shows that RAM’s designers certainly didn’t want buyers forgetting what RAM stands for, while also conveying their vision for the future. To that end, the front fascia of this electric pickup features a sporty nature with its muscular hood and low grill. The look is accented with aptly named ‘tuning fork’ LED headlights and unique EV-specific RAM badging. At the rear we find a set of angular LED taillights that span a portion of the tailgate, and are specific to the RAM 1500 REV. RAM is boldly shown at the center of the tailgate and, like the front end, uses an exclusive lettering style to show us that this RAM is indeed electric.
Styling along the REV’s flanks remains quite similar to the current RAM truck with the exception of a flush-mounted chargeport at the driver’s side front fender and unique REV. Familiar lockable ‘RAM Boxes’ are available and positioned beneath the bed rails on either side of the pickup box and feature a handy 115-volt outlet. These boxes are also illuminated to facilitate easy access under low light conditions.
Inside, the blend of practicality and luxury is seamless with premium materials like carbon fiber, metal, and leather with tech peppered throughout. Ample passenger room is built in and functionality is enhanced with second row seats that can fold up for additional cargo capacity. Optional 24-way power adjustments are available for the front seats, including three memory settings and massage capability. Also optional is a 23 speaker Klipsch Reference Premiere audio system.
The REV cabin features a central 14.5 inch touchscreen, 12.3 inch digital instrument display, and a 10.25 inch digital screen mounted in front of the passenger seat. These screens utilize the automaker’s Uconnect 5 system that allows access to eight EV-specific functions across all screens, and entertainment functionality for the passenger screen. The REV also features a configurable head-up display capable of showing an array of selected information beyond vehicle speed, such as turn-by-turn navigation, speed limit, Lane Departure, Lane Keep Assist, and adaptive cruise control. A Uconnect 5 mobile app supports remote start and touchless door lock/unlock functions.
Showcasing many industry-leading specs and visionary style, the RAM 1500 REV is shaping up to be a model in demand when sales begin in advance of its likely arrival at dealers toward the end of 2024. Of course, RAM will continue offering its popular gas-powered pickups to a willing market even as it dives ever deeper into electrification. In the meantime, the 2025 REV shows us that RAM aims to be a serious contender in the electric pickup truck competition.
VW unveiled its ID.7 electric car concept in January of this year, sporting a vivid QR code-themed electro-luminescent paint job that caused quite a stir in the automotive world. Back then, we couldn’t make much of the styling due to that vibrant QR camouflage. Now though, the production ID.7 has been revealed.
The ID.7 shares its roots with the growing Volkswagen ID line that was introduced in 2019 with the release of the small Volkswagen ID.3 electric car, followed by other ID models sold in offshore markets and the ID.4 sold here in the States. The ID.7, along with the rest of the ID line, utilizes the Volkswagen Group’s MEB platform designed specifically for electric vehicles.
One word comes to mind when looking at the Volkswagen ID.7: sleek. There’s a definite flow to the exterior design, starting with the subtle sportiness of the front end and front fascia that’s accented by an angular low-mounted black grille. Discrete LED running lights visually connect the ID.7’s LED headlights together, separated only by a VW badge at the center.
Along the sides of the ID.7, one notices an angular and flowing design with a crisp body line cutting across the lower quarter of the car, accented by a smooth, curved body line through the center of both doors and another finishing at the top of the doors, just under the windows. A slim, white color accent runs the length of the roofline above the windows and comes to an end near the rear deck. Adding to the car’s subtle sportiness is a black roof and black under-trimming that runs the entirety of the car. A large and angular wheel design with a dash of black on the inner spokes is standard on the ID.7.
At the rear is a black honeycomb-inspired rear light bar that spans the width of the trunk. A slim, continuous red reflector strip is present near the bottom of the rear end, nestled in the black under-trimming. The sedan-like ID.7 is technically a hatchback, but it’s hard to notice upon close inspection. The rear window meets the trunk lid almost instantly and a small integrated trunk lid spoiler adds to the sweeping design.
Two power choices will be available with early models featuring single motor rear-wheel drive and dual motor AWD coming later. The base power option will deliver 286 horsepower and 402 lb-ft torque with energy from a 77.0 kWh battery pack. A larger 86.0 kWh battery option will also be offered, though VW doesn’t yet specify horsepower and torque numbers for this. Volkswagen identifies the ID.7’s range at 382 miles on the more optimistic European WLTP testing cycle, so expect something more like 300 miles of range here with the smaller battery, and up to 350 miles with the larger battery, once EPA testing takes place. The ID.7 is fast charge-capable and drivers should expect the ID.7 to charge its battery from 10 to 80 percent in about 25 minutes using a public fast charge station.
Inside the ID.7 is an attractive and contemporary interior. Volkswagen’s usual formula for its interior design is minimalist yet fully functional, and the ID.7 is no exception. Taking center stage is a 15-inch infotainment screen designed to appear as if it's floating. Ahead of the driver sits a small, horizontally-oriented display indicating vehicle speed, charge level, and range.
Synthetic leather and recycled materials are used throughout the interior. Front seats feature generous side and back bolstering. Optional for the ID.7 are adaptive Climatronic ‘wellness seats’ that are heated and cooled, massage capable, and feature a drying function, the latter something we haven’t seen in an EV to date. A large center console with ample storage separates the front passengers. Climate vents are plentiful and seamlessly integrated into the dash architecture. Another hallmark of the ID.7’s interior is the optional panoramic SmartGlass roof, which has the ability to turn from transparent to opaque using an electrochromic charge, controlled by touch or voice control.
Tech is in abundant supply in the ID.7. The 15-inch infotainment screen handles nearly all functions and features an aesthetically pleasing backlit touch slider at the bottom for navigating between selections. ID.7 also incorporates Volkswagen’s IDA voice assistant. Most operations can be handled by using the IDA, including panoramic roof operation and navigation, among others. An array of driver assist functions are offered including Travel Assist, a semi-autonomous driving feature supporting lane changing at speeds above 55 mph, keeping a preset distance from the vehicle ahead, and maintaining a set speed. The car can also park itself using VW’s We Connect ID smartphone app. An available Harman Kardon option to the standard sound system showcases 14 speakers, along with a centrally-located speaker in the dashboard and a 12-inch subwoofer in the rear cargo area.
The Volkswagen ID.7 is entering the EV world at a time when Tesla dominates the all-electric sedan market, so Tesla is clearly in this model’s sights. While pricing for the ID.7 won’t be disclosed until closer to the model’s on sale date, expect it to be at a competitive level that makes the ID.7 an attractive and feature rich option to Tesla’s Model 3.
Hyundai's first generation Kona arrived in the U.S. market in 2018, expanding the Hyundai lineup with a new subcompact crossover SUV. An electrified version, the Kona Electric, added a new choice the next year. Now the popular Kona is entering its second generation for the 2024 model year with a complete redesign and scaled up dimensions to help drivers make the most of the model’s sport-utility potential. Five trim levels are offered including SE, SEL, Limited, N Line, and the Kona Electric. While prices have not yet been disclosed, we expect the Kona’s point of entry to be in the $25,000 range with the electric pushing $36,000 or so.
Along with its new looks, Kona brings a surprising amount of tech and pep for the price including two ways to go electric. Kona's base electric powertrain features a 133 horsepower electric motor producing 188 lb-ft torque and a 48.6 kWh battery. A more powerful option uses a 64.8 kWh battery and a 201 horsepower motor delivering 188 lb-ft torque. Hyundai estimates the new Kona Electric’s range at 197 miles with the standard battery and 260 miles with the upgraded battery package, the latter offering just a few miles more range than the 2023 Kona Electric. Both Electric trims feature Hyundai’s new ‘i-Pedal’ driving mode that enables acceleration, deceleration, and regenerative braking from just the accelerator pedal under many driving conditions.
Charging is handled via a chargeport located in the Kona’s front fascia, making it easy to park and charge from a public charger on either side of the vehicle. An illuminated chargeport door lamp makes night charging more convenient. Hyundai built in 400 volt fast charging capability in its new Kona, which means drivers should be able to charge their battery pack from 10 to 80 percent in just over 40 minutes when a quick charge is needed, and if a 400 volt public fast charger is available.
Hyundai integrated handy bi-directional charging capability in the Kona that enables Vehicle-to-Load (V2L) functionality. That means Kona not only can charge its batteries from the front chargeport, but it can also charge equipment or power devices plugged into a chargeport adaptor. This can come in handy for those who take along electric bikes or scooters on their travels, or camp with equipment that needs to be plugged in or could use a charge. During power outages, the system can even help power home appliances or other necessities to the extent of its power capabilities.
For those less inclined to go electric, the 2024 Kona also comes with two available gas engine options to complement its electric power choices. The base powerplant is a 2.0-liter four-cylinder that produces 147 horsepower and 132 lb-ft torque, paired with a continuously variable transmission. The more powerful powertrain option is Kona’s 1.6-liter turbocharged four-cylinder that makes 190 horsepower and 195 lb-ft torque and is paired with an 8-speed automatic transmission. The turbo engine is standard with the sporty N Line and Limited trims.
A step up from the previous generation, Kona’s styling is more aerodynamic with sleek with clean lines that hint its designers had the future in mind. This appealing design reveals a conservatively rugged nature with elements of edgy styling that make it stand out amid the usual flock of cars. Kona’s visual appeal is headlined by an LED ‘seamless horizon lamp’ running light spanning the width of the front fascia, a design feature complemented by an equally striking fender-to-fender taillight design at the rear. Interestingly, Hyundai reversed the usual protocol for designing a new vehicle, which takes into account combustion power first and electric as a secondary consideration. Instead, Kona has been developed from the start as an electric vehicle with its need for an electric motor, battery packaging, and other components and electronics unique to EVs.
Inside, the new Kona presents an updated and more futuristic experience. A driver-oriented cabin sports dual integrated 12.3 inch panoramic display screens. The gear selector has been relocated from the center console to a stalk behind the steering wheel to provide more storage space in the center console. Front seat backs are 30 percent thinner than the previous model to give rear seat passengers more knee and leg room. A ‘curveless bench seat’ design further improves space and comfort for rear seat passengers. The rear cargo area provides 25.5 cubic feet of space for everyday needs, and if you fold down the seat backs that capacity increases to 63.7 cubic feet of cargo area. A small front trunk (frunk) adds about another cubic foot of storage.
Hyundai’s SmartSense ADAS is available in the new Kona, which includes remote parking assist, forward-collision avoidance, lane-keep assist capability, navigation-based smart cruise control with stop-and-go, and other features. Particularly handy is blind spot view monitoring, which presents live video within the instrument cluster showing the blind spot encountered during a lane change.
Kona also includes other desired advanced connectivity features with the ability to process over-the-air (OTA) software updates, a breakthrough technology popularized by Tesla that’s now being embraced by a growing number of automakers. This allows wireless communication to deliver software and firmware updates for the Kona’s various on board systems to enhance its features. OTA technology can also update the vehicle’s multimedia software and navigation maps.
The new 2024 Kona Electric is sure to please with its fresh style, agreeable pricing, and multitude of user-friendly tech. We can expect the Kona Electric to arrive at dealers later in the fall following the debut of its gas-powered sibling sometime this summer.
There I was, doing my best to pilot a car around a test track in Sweden without the aid of a steering wheel. My job in this 1992 exercise: Negotiate the twists and turns ahead in an experimental Saab 9000 equipped with a steer-by-wire system and an aircraft-like sidestick controller, similar in concept to that used in Saab fighter jets like the JAS 39 Gripen.
The first few passes around the track were focused and intense, the car jinking far too actively in response to the inputs interpreted from my painstakingly measured efforts with the controller. I was clearly on unfamiliar ground here, quite literally and figuratively since this was my first time on this Swedish test track. But I was determined to get this right, and eventually I did, gaining a sense of the steering and confidently working the stick to turn into a curve, find the apex, and power out smoothly. Then my right-seat observer, a Saab tech with keyboard and display screen in front of him, adjusted sensitivity settings and the car was jinking again. Ahh…part of the learning process.
Segue ahead some 30 years – quicker than Tom Cruise graduated from piloting Top Gun’s F-14 Tomcat to Top Gun: Maverick’s F/A-18E Super Hornet – and I’m in an auto-aircraft setting once again. This time I’m in the driver’s seat of an electric Lexus RZ test car equipped with advanced steer-by-wire technology, pondering the steering yoke in front of me.
Coming but not yet available, the steer-by-wire system in this Lexus was calling to me, offering an opportunity to pilot this car around a cone course where expectations were reasonably high that some of the orange pyramids ahead would be sacrificed to the cause, at least initially. But I was not about to repeat my experience with the sidestick controller those many years back, no sir. This would be different.
Unlike Tesla’s addition of yoke steering in some Model S and Model X variants, a move that has reportedly caused some driver difficulties during tight turns, Lexus has given this much more thought and a serious dose of elegant engineering. For one, Lexus doesn’t just swap out a round steering wheel for a cooler-looking yoke. In a simple swap, a yoke makes tight turns requiring hand-over-hand steering more of a challenge. However, the yoke in an RZ is not simply a swap, but rather an integral part of a sophisticated steer-by-wire system.
In its steer-by-wire system, there is no mechanical connection at all between the yoke and the car’s rack and pinion steering. It’s all wiring and software backed up by triple redundancies. Software interprets steering input at the yoke and delivers this information to a motor controlling the pinion gear, steering the wheels. What’s important is that the system is speed sensitive and smart, providing a continuously variable steering ratio depending on driving conditions and inputs. The result is confident driving with much less steering wheel travel required than one might expect. Plus, no hand-over-hand steering needed ever, even during very tight turns. Driving this system did require dialing in to its operating nuances, but I figured this out quickly and no cones were harmed during testing.
As I wrapped up this day’s steer-by-wire mission, I reflected on yet another auto-aircraft memory from years past. Back in the 1990s when GM introduced its swoopy, teardrop-shaped EV1 electric car, the automaker shared that the car’s groundbreaking 0.19 drag coefficient was the same as an F-16 Fighting Falcon, wheels down. The aircraft reference wasn’t surprising since GM had acquired Hughes Aircraft a few years earlier and the automaker was benefiting from a huge aircraft/aerospace brain trust. PR being what it is, we’re not sure if the F-16 aerodynamics comparison was actually accurate but it sure sounded impressive, and it gave us a good point of reference as to how slippery the EV1 really was during the time.
In the ever-changing realm of advanced vehicles and their affinity for aircraft and aerospace tech, what’s next on the agenda? I’ve already experienced Tesla’s “autopilot” and other automakers’ advanced driving tech so check that off the list, until newer iterations come to the fore. I have also driven blindfolded in a test environment during the early years of autonomous driving development…but that’s a story for another time. Maybe a flying car? I think I’ll wait on that.
As the country comes to the realization that a future of electrified mobility is crucial to mitigating the effects of climate change, government leaders and the electric vehicle (EV) industry have made it their mission to build a network of 500,000 EV chargers across America.
At the same time, the past year has demonstrated how disruptions in globally interconnected supply chains can lead to severe bottlenecks and slow production. The EV charging industry is not immune to these conditions. In order to achieve the ambitious electrification goals set by our elected officials and business leaders, EV charging companies must ramp up their domestic manufacturing capabilities to ensure they can meet the demand, regardless of global factors.
There’s no better time than now to increase American manufacturing. With the Biden Administration’s Infrastructure Investment and Jobs Act (IIJA) earmarking $7.5 billion to build a nationwide charging network, there is more investment in the space than ever before. However, in order to qualify for these federal funds, EV charging manufacturers must meet the “Buy America” requirements – standards that call for equipment and projects to use American-made material and products, as well as be manufactured domestically. While domestic production of EV chargers holds much promise in solving supply chain concerns, this requirement also presents several challenges.
When considering the “Buy America” requirements for EV chargers, two provisions are most relevant. First, all steel in a finished product must be sourced locally. Secondly, under current criteria as clarifying language is pending, at least 55 percent of a finished product must come from the U.S.
Generally, meeting the steel requirement is not a challenge for EV charging manufacturers as chargers do not require large amounts of steel and steel can be locally sourced without undue burden. However, the larger challenge for EV charging manufacturers is sourcing domestically made chips, as most chip manufacturing is done offshore and imported to the U.S. From microprocessors to Wi-Fi and cellular modem chips, these necessary components are hard to source domestically, presenting a significant roadblock for EV charging manufacturers looking to meet the “Buy America” requirements.
In addition to the challenges presented by the “Buy America” requirements, there are also logistical challenges that come with relocating a manufacturing process, that was previously done overseas, entirely to the U.S.
In other countries, robust manufacturing corridors exist – areas of production where the various parts of a product are all sourced near one another – that help reduce the time and cost it takes to assemble critical components. However, in recent decades many of these components have been imported from overseas, and the U.S. has far fewer manufacturing corridors. This means domestic manufacturing facilities will have to re-invent their processes and supplier relationships to better centralize them and avoid the expenses and pollution incurred by shipping parts across the country.
As we transition to this new age, EV charging manufacturers are facing a plethora of challenges as well as unprecedented/exciting growth opportunities. From adhering to the “Buy America” procurement requirements to working out the logistics of a new supply chain, manufacturers have a lot to overcome, all while trying to keep up with the demand of a growing population of EV owners.
Right now, the biggest hurdle facing domestic EV charger manufacturing is time. In order to tap into the federal funds made available by recent legislation, manufacturers must build up domestic capabilities and expertise in new areas, from sheet metal fabrication to PVC manufacturing, quickly.
With these challenges, it may seem daunting to make the transition to domestic manufacturing. However, Blink Charging, a leader in the EV charging industry for close to 14 years, has long been aware of these concerns and is taking steps to overcome them.
In June of 2022, Blink acquired SemaConnect, a leading provider of EV charging infrastructure solutions in North America with a state-of-the-art manufacturing facility in Maryland. This acquisition brought the complete design and manufacturing processes of Blink’s EV chargers in-house, allowing the company to comply with the “Buy America” provisions in federal law. The acquisition also marks Blink’s emergence as the only EV charging company to offer complete vertical integration – from research & development and manufacturing to EV charger ownership and operations – creating unparalleled opportunities for the company to control its supply chain and accelerate go-to-market speed while reducing operating costs.
In addition, Blink recently announced its commitment to establish a new manufacturing facility in the United States, which will further increase its charger production capacity. While the search for the facility’s location is still ongoing, the plant will offer 200,000 square feet of space with the latest technology to manufacture both DC Fast Charging (DCFC) and Level 2 Chargers.
With one facility already up and running and another on the way, Blink is leading the charge in domestic manufacturing of EV charging infrastructure in the U.S.
Harjinder Bhade is Chief Technology Officer at Blink Charging
As GM was taking a high-profile with its Impact electric vehicle prototype in the U.S., Nissan was showcasing the marque’s FEV (Future Electric Vehicle) that GCJ editors saw in Japan. Over the next several years, Nissan continued its electric vehicle development and showed its FEV-II, a less sexy but more practical electric vehicle prototype. As its program evolved, the FEV series was dropped in favor of other electric and hybrid electric vehicle studies. Still, the design of the initial FEV in particular resonates as we look back at early electric vehicle programs. This article is reprinted just as it originally ran in Green Car Journal’s December 1995 issue to share perspective on Nissan’s early electric vehicle development efforts.
Excerpted from December 1995 Issue: The Nissan FEV, which debuted at the Tokyo Motor Show in late 1991, was a milestone electric vehicle concept for this automaker. It showed considerable thought as to what an electric vehicle could and should be, from its stylish exterior and handsome interior to an innovative powertrain and quick-charge system that garnered substantial world-wide attention.
As they say, that was then, and this is now. Nissan has now provided a follow-though by introducing its latest electric vehicle iteration, the FEV-II. This model is a bit less sporty than the original but definitely appropriate for the coming electric vehicle market. Somewhat in the vein of Volkswagen's Beetle-like Concept1, the FEV-II is handsome, rounded, and sure to be popular on the auto show circuit, and maybe even the highway.
The four-passenger (2+2) coupe's design is the handiwork of Nissan Design International, located in Southern California. It features a flat floor so batteries can be secreted beneath without infringing upon passenger comfort or space – a nice touch.
Nissan is once again credited with offering advanced thinking in its electric vehicle concepts. The FEV-II uses the advanced lithium-ion batteries this automaker is developing in conjunction with Sony. Top speed of the 3120-pound car is said to be 75 mph, while single-charge driving range is a claimed 125 miles. The EV can be charged from any standard electrical outlet via a detachable charging system.
Nissan is among many automakers who are actively working to develop viable electric vehicles to meet the 1998 ZEV mandate in California and other states. While GCJ editors have not yet road tested Nissan's new FEV-II, behind-the-wheel time has been spent in the automaker's Avenir demonstration EV. Not surprisingly, GCJ testers found it to be quite a capable electric vehicle with good acceleration and handling, indicating a great deal of sophistication in Nissan's EV development program. This electric station wagon also exhibited a high level of comfort – surprising from an electrically retrofitted production vehicle.
The automaker has been field testing 15 Avenir electric vehicles with Kyushu Electric Power Company, a Japanese utility which helped develop the electric variant. The station wagon is reportedly capable of a 50 to 100 mile single charge driving range with a top speed of 70 mph.
You know the drill. Get in the car, commute to work, run your usual errands, and at regular intervals stop at the gas station to fill up. It’s a routine that’s been ingrained in the driving psyche for decades. If you want to simplify, then consider a move from gas and instead drive electric. Driving an EV is not a panacea to life’s constant demands but all in all, it calls for less of your time and attention. Here are a few reasons why driving an electric vehicle may be for you.
How much is your time worth? Charging an EV’s battery can conveniently be done at home with a garage charger, through a growing public charging network, and increasingly at workplace chargers. Those regular trips to gas stations? Cross them off your list, forever. Another benefit that can save time – and frustration – is the ability for solo EV drivers to use high occupancy vehicle (HOV/carpool) lanes in some states, which can shave plenty of time off a commute.
Electricity is a far cheaper way to fuel a car than gasoline. In fact, electric motors are so much more efficient than internal combustion engines, the most efficient electric vehicle today nets an EPA combined city/highway rating of 140 MPGe. The savings don't stop there. If you charge at home, additional savings can be realized by signing up for an electric utility’s favorable electric vehicle rate plan, then timing a charging session during a plan’s specified hours.
Vehicle maintenance is key to a healthy vehicle. Tune-ups keep a typical car running its best over the long haul, making the most efficient use of the gas it consumes and optimizing combustion so it produces fewer tailpipe emissions. One of the important benefits of an electric vehicle is that maintenance needs and costs are significantly diminished. Simply, there are far fewer moving parts in an EV than a conventional internal combustion vehicle, which means there’s less to take care of and fewer appointments needed for service.
Electric vehicles today are almost universally more expensive than those powered by traditional internal combustion engines. But if you want one, the federal government – along with many states, electric utilities, and other sources – can make it easier to buy an EV with generous subsidies of many thousands of dollars. The most valuable of these subsidies comes from the recently passed Inflation Reduction Act of 2022, which offers a potential clean vehicle tax credit up to $7,500 if you buy a new plug-in electric vehicle and up to $4,000 on a qualifying used EV.
Driving an EV makes a statement. We’ve seen this over time as Toyota’s Prius hybrid made its way to U.S. highways just over 20 years ago and was embraced by environmentalists and celebrities. The instantly recognizable profile of the Prius was part of the attraction, which shouted, “Look, I care about the Earth!” To many, that was reason enough to drive a Prius. To a whole lot of others it was just kind of obnoxious. Thankfully, today’s expanding field of eco-friendly electric vehicles offer a different approach. Some feature futuristic design cues that push the envelope in a positive way, but most are so mainstream you have to look for EV badging. Either way, your immediate circle of influence will recognize that you’re driving an electric vehicle and that confers positive status.
If we view the automobile’s history of environmental improvement in modern times – say, from the 1990s to present day – there is an important perspective to be gained. It has never been just about electric vehicles. That’s simply where we’ve ended up at present due to an intriguing alignment of influences and agendas, from technology advances and environmental imperatives to gas prices and political will.
Over the years, auto manufacturers and their suppliers, technology companies, energy interests, and innovators of all stripes have been hard at work striving to define mobility’s future. Fuels in their crosshairs have included ethanol, methanol, hydrogen, natural gas, propane autogas, biofuels, synthetic fuels, and of course electricity. Lest we forget, cleaner-burning gasoline and diesel have been part of the evolution as well.
As a nation, we have always approached this challenge with an open mind and a determination to explore what’s possible, and what makes sense. Rather than declaring a winner, for decades the approach has been to keep our options open as we define the best road ahead for environmental progress. Now, by government fiat and funding, battery electric cars have essentially been declared the winner.
This is troubling. As a die-hard auto enthusiast and auto writer my entire adult life – and a member/supporter of the Sierra Club for decades – I have developed some strong and well-grounded perspectives on cars, their environmental impact, and the future of mobility. My advocacy for electric cars is genuine and well-documented over the 30 years I have been publishing Green Car Journal, and before that through my writing as feature editor at Motor Trend. Honestly, it’s hard not to be a fan of EVs after a year of test driving GM’s EV1 and then spending many tens of thousands of miles behind the wheel of other battery electric cars over the years. Yet, I now sit back and wonder at the ways things seem to be unfolding.
As expected, electric vehicles took a high profile at the increasingly important CES show in Las Vegas and this attention will certainly continue at upcoming auto shows. News of innovations, strategic alliances, and all-new electric models proliferate today, showing how dynamic this field has become and underscoring the nonstop media attention that EVs enjoy. But progress does not mean electric vehicles should be our singular focus.
There are significant risks with an all-in electric car strategy. Not the least of these is that by deemphasizing the importance of petroleum and the potential use of other alternative fuels in the near-term – crucial components in fueling the national fleet as we appear to be heading toward an electrified future – we risk the stability of our economy and our national security.
Yes, sales of electric vehicles have surged in the midst of extraordinarily high gas prices and heightened concern about climate change. However, history shows us that gas prices spike, drop, and then remain at levels that find drivers once again becoming complacent. This predictable script should provide incentive to make smart moves like diversifying our energy sources as we build the necessary infrastructure for an increasingly electrified world, rather than bet it all on EVs. So many of the elements for the EV’s success remain unclear or continue to pose significant challenges.
If interest in electric vehicles is decoupled from high gas prices and surging because of the urgent need to mitigate carbon emissions, then we will see electric vehicle sales continue to rise, perhaps dramatically. But if increased interest and sales is largely tied to the high cost of gas, then a lot of regulators, environmental interests, and EV-leaning consumers – plus of course automakers that have gone all-in with electrics – are set for a serious reckoning.
All this isn’t to diminish the importance of electric vehicles. Rather, it’s a call to be mindful of the challenges ahead and look at the bigger picture. We should encourage electric vehicles – whether powered exclusively by batteries, a combination of internal combustion and battery power, or perhaps hydrogen – in every reasonable way possible. In particular, hybrids and plug-in hybrids must play an increasingly larger role in the years ahead. We have come a long way over the past 30 years, and we have a long road ahead in the effort to decarbonize transportation and mitigate its impact on climate change. We need to keep at it, aggressively, and we need to prepare.
Let’s just not make assumptions that all will go according to plan. California’s decision to ban the sale of gasoline cars by 2035, in particular, will certainly find unexpected obstacles on the way to that aspirational milestone. It happened before with California’s Zero Emission Vehicle mandate more than two decades ago, which failed to realize its goal of 10 percent electric vehicle sales by 2001. Beyond California, similar hurdles will exist in other ‘green’ states like Oregon, Washington, and Vermont that have now adopted California’s 2035 gasoline vehicle sales ban, along with other ‘green’ states that will surely follow California’s lead.
There’s a lot going right for electric vehicles today. But there’s also a wide array of continuing challenges that face EV proliferation. These range from persistently expensive batteries, high vehicle prices, and sold out EV production runs to shortages of essential materials, a nascent nationwide charging infrastructure, and a national grid woefully unprepared to reliably charge tens of millions of electric cars. Then there’s the question of whether consumer EV purchases will continue to accelerate or weaken in tandem with lower gas prices.
It’s one thing to devise ambitious goals and quite another to make them law, especially when so many assumptions are in play. Given all this, is a wholesale shift to electric cars and a ban on the sale of gasoline vehicles even possible just a dozen years from now? As a long-time automotive analyst and EV enthusiast, I have serious doubts.
One of the more interesting electric cars in the early 1990s was the German-designed BMW E1 and then the U.S.-designed E2, innovative yet mainstream looking vehicles that illustrated BMW electric vehicle aspirations. The E2 was slightly more compact than the futuristic-leaning BMW i3 ‘megacity’ electric car that was to come some 25 years later. It was 8 inches shorter, 6 inches narrower, and 5 inches lower than the i3, plus 700 pounds lighter. The E2’s ‘hot’ sodium-sulfur battery was projected to deliver a 161 mile driving range, about 8 miles farther than the i3. To enlighten readers on BMW’s early electric vehicle development efforts, we’re sharing the following article from the Green Car Journal archives as it originally appeared in the January 1992 issue.
Excerpted from January 1992 issue: BMW’s E1, an electric concept vehicle now undergoing road testing in Europe, has just been joined by a new U.S. variant. Introduced at the Greater Los Angeles Auto Show, BMW’s new E2 prototype appears mainstream enough to be a mid-‘90s model. Its appearance is somewhat reminiscent of both a downsized minivan and sedan, leaning toward the look of Mitsubishi’s new 1992 Expo and LRV, and the Mitsu-built Eagle Summit.
Is this the precursor of a production model? We asked Robert Mitchel, product information manager of BMW of North America. “It’s a concept car,” Mitchell shares, “although it is fairly close to what a production car could be. Rather than taking a current 3 Series and modifying it as we have in the past, we’ve built this solely with the intent of designing a car that would satisfy consumer needs and potential legislation.”
Among the important consumer needs to be served is a handsome package, and the E2 does provide that. Lower ground effects panels, distinctive BMW grillework, and an aero exterior are distinct design features. While the initial E1 was designed in Germany by BMW Technik GmbH, the automaker turned to California-based Designworks/USA (which is 50 percent owned by BMW AG) for the U.S. version.
According to Designworks/USA president Chuck Pelly, the studio’s intent was to give the E2 a formidable stance, with strong wheel flares and tires moved outboard as much as possible. A more substantial hood and bumper system were also integrated. “It’s a totally new body,” adds Pelly, “that’s more traditionally BMW styled, with less reversals” than the original E1. It’s also longer, wider, and lower with a smoother overall shape.
Inside the E2 variant is seating for four with storage behind the rear seat. A rounded dash integrates driver and passenger side airbags and a speedometer, range indicator, and clock. Forward/reverse controls and an electric handbrake are also provided. Designworks/USA is currently working on a completely new and more luxurious interior for the E2.
Both rear drive models use a new Unique Mobility [UQM Technologies] brushless DC motor mounted at the rear axle. The 45 hp, motor is efficient, offering very respectable power by EV standards. But the E2’s acceleration numbers point to fairly sedate performance when compared to internal combustion vehicles.
Bottom line: Could the E2 sell if it were produced as a mid-‘90s model? Green Car Journal editors believe so, with a few caveats. Acceleration is passable for an EV utilizing current state-of-the-art technology. But a projected 15.6 second 0-50 mpg (80 kph) time may not be acceptable to the mainstream BMW buyer who expects sporting performance from his driving machine – even if the E2 does exhibit a typically upscale BMW image.
BMW-style performance is possible by combining more potent electric propulsion with the E2’s advantageous curb weight. Perhaps integrating twin UQM motors would do the job (90 hp total), or using an advanced generation motor available closer to the time the E2 could make it to market. The LRV’s 1.8-liter engine supplies 113 hp total, 1 hp less than the GM Impact prototype’s twin electric motors … so electric propulsion can offer the level of highway performance driver’s have come to expect. It doesn’t seem such a stretch to conjure visions of contemporary BMW performance from an ideally configured E2.
We’ve driven a great many Audi models over the years, and to a one they have met and often far exceeded our expectations. That’s saying a lot since Audi is a premium brand and those expectations are set pretty high. Thus was our mindset as we did an initial walk-around of our Audi e-tron S Sportback test car before heading out on the road.
Stylish in its Navarra Blue metallic finish, this e-tron sports a subtly aggressive crossover profile that flows rearward in a sleek sportback design. This softens the expected SUV roofline while lending the influences of a coupe, with the rear finishing into an integrated spoiler. Up front is a stylized closed grille as one might expect of an electric vehicle, flanked by air ducts on either side and an aggressive headlamp design with distinctive running lights. Nicely sculpted sides with pronounced rocker panels complete the package. Charge ports are provided on either side of the car below the e-tron badging on the front fenders. An electronic pushbutton releases the panel, which swings down.
Inside the e-tron S Sportback is a well-designed and comfortable interior featuring grey Valcona leather with contrast stitching, nicely bolstered front seats, and elegant instrument panel accents. Driver information is presented in a fully-digital LCD instrument cluster featuring selectable Classic, Sport, and e-tron modes. A pair of flush, center-mounted touchscreens feature infotainment functions and controls. Below the lower screen is the start button and a cleverly-designed gear selector with a grip and thumb control.
This midsize SUV features plenty of interior space with welcome legroom and headroom, plus comfortable seating for rear passengers. Among the many conveniences afforded those in the rear are air conditioning and heating registers, plus a digital display at the rear of the center console that allows setting the desired temperature. Controls are also provided for rear seat heaters. Other niceties include pull-up window shades at each rear door window, a pair of rear map lights, and the functionality of 60/40 split folding rear seat backs for expanding cargo capacity.
Driving the stylish and well-appointed electric e-tron S Sportback is satisfying and fun, with its three electric motors delivering great acceleration and bursts of speed on demand. These motors produce a combined 429 horsepower and 596 lb-ft torque, with a greater 496 horsepower and 718 lb-ft torque on tap during an available 8 second boost mode. This ups the ante considerably from the standard but still compelling two-motor e-tron Sportback, which features 402 horsepower/490 lb-ft torque in boost mode.
The e-tron’s ride is smooth and cornering responsive, with the car feeling well-planted as we powered through the curves on canyon roads. The cabin is quiet and well isolated from the road. If you’re inclined, as we were, you can adjust the degree of regenerative braking with paddles at either side of the steering wheel. This enables introducing greater levels of drag during coast-down while the motors generate increased electricity to feed back to the batteries. We appreciated the car’s head-up display that presents speed and posted speed limit information so eyes can remain on the road ahead. The e-tron S Sportback lends additional driving confidence since it’s also equipped with an array of the latest advanced safety and driver-assist systems.
Performance is impressive. The e-tron S Sportback rockets to 60 mph from a standstill in a quick 4.3 seconds with boost mode selected. Its 95 kWh lithium-ion battery delivers an estimated 212 mile driving range, with EPA fuel efficiency estimates rating this electric car at 75 MPGe (miles-per-gallon equivalent). A full charge is achieved with a 240-volt Level 2 charger in about 10 hours, while charging from 0 to 80 percent capacity takes just 30 minutes when charging at a public 150 kW DC fast charger.
Those in the market for Audi’s more performance-oriented e-tron S Sportback will find it coming in at an MSRP of $87,400, a $18,700 premium over the standard e-tron Sportback.
As the global automotive industry transitions to an electric future, Mercedes-Benz aims to become the most desired electric brand in the world. From 2025 onwards, all newly launched vehicle architectures will be electric-first, demonstrating Mercedes’ commitment to electrification and efforts to provide a variety of options to consumers. To refine this strategy, Mercedes recently announced ambitions to expand its luxury purchasing experience in addition to focusing on luxury automobiles.
We’re in a steady race to decarbonization. With that, we realize that there cannot be luxury in the future without sustainability. Now that we’ve made a full commitment to electric, surpassing milestones along the way, we are shifting capital allocation and engineering resources to the luxury segment because the demand is there. We are focused on bringing real value to our customers, dealer partners, and shareholders worldwide.
Mercedes-Benz will rebalance its product portfolio, allocating more than 75 percent of its investments to the most profitable market segments. Mercedes is transitioning from one electric vehicle line to a full lineup of vehicles focusing on three key product categories:high-end luxury, core luxury, and entry-level luxury. This increased focus on luxury products is reflective of our rising customer demand in these segments.
Our goal to go totally electric by 2030 – where market conditions permit – and become CO2-neutral by 2039 are key components in strengthening the link between luxury and sustainability. With a higher concentration on the top end of the market, Mercedes will generate a strong financial performance even under increasingly adverse market conditions. By the end of this decade, Mercedes aims to have reduced CO2 emissions per passenger car by half from 2020 levels. Electrifying the car fleet, charging with green energy, increasing battery technology, and a large use of recyclable materials and renewable energy in manufacturing are all important components in the overall electrification strategy.
Success in the future requires changes today. In order for this new portfolio approach to work, we recognize that the number-one component driving demand in luxurious mobility is digital and sustainable luxury. This is being defined by values and benefits that go beyond physical experiences. Customers seek and demand valuable resources such as time. As a result, everything is being viewed through the lens of innovation, addressing this urgent need of customer convenience. We’re making incredible progress on all fronts. And we’re doing it as a team.
We are committed to providing a superior customer experience that extends beyond traditional channels and senses. Mercedes-Benz has launched a brand-new effort as a result of this: "Customer First" – an all-new initiative designed to address overall brand perception issues, improve customer satisfaction, and drive loyalty by. Customer First will channel customer issues directly to an HQ Central Team for quick answers to questions and swift resolution of potential issues. This initiative is part of our commitment to deliver the best white-glove service possible.
We’re also hard at work establishing new marketing and sales channels, both online and offline, to ensure a seamless consumer experience. The world is changing because of technology and we have to utilize its full potential to provide meaningful added value to our consumers. At every touchpoint, beginning with digital communication, the greatest user software offers high usability and an immersive customer experience. Additionally, Mercedes will begin combining equipment packages in an effort to simplify configuration and meet customer needs. The packages will be tailored to the tastes of customers and geographical demand, allowing for faster delivery.
For 130 years, Mercedes has placed emphasis on creating unforgettable brand experiences across all customer touch points inside and outside of the car. It’s important to us that customers are able to view a new vehicle in person, experience it with all of their senses, and drive it. We're excited to continue this good work, focusing on giving customers the unique Mercedes-Benz brand experience they demand and deserve.
Dimitris Psillakis is Head of Marketing and Sales at Mercedes-Benz Cars North America and CEO of MBUSA
Ever since the smog-choked days of the 1960s, the Golden State has led the way toward cleaner cars. The array of zippy zero-emission electric cars that drivers can choose from today owes a great deal to the standards set by California’s Air Resources Board (CARB). During this Summer, a season which experts say will threaten millions of Americans with drought, extreme heat. and wildfires, CARB will decide on the next step for green cars.
While Governor Gavin Newsom has ordered that all new cars sold in the state from 2035 on emit no pollution from their tailpipes, the actual rules will be written by CARB in its Zero-Emission Vehicle (ZEV) standard. The ZEV standard currently covers model years through 2025, so the next one will cover 2026 and beyond. Because 16 other states have chosen to follow California’s car standards, what happens in Sacramento will not stay in Sacramento.
CARB staff have proposed a package that would meet the Governor’s goal of 100% sales of ZEVs in 2035, along with further ratcheting down on tailpipe pollution from the internal combustion engines that will be sold before then. The proposed rule would add some important consumer protections to assure that buyers of ZEVs get the performance and durability that they are paying for.
But the Board Members should strengthen the measure in two major ways: timing and equity. Given the urgency of the twin crises of air pollution and climate chaos that are damaging our communities today, California should require that ZEV sales reach 75% – rather than the 68% in the proposal – by 2030, on the way to the 100% by 2035 finish line. Setting that pace will reduce emissions sooner, bringing needed relief to our lungs and health, while also putting more clean vehicles into the supply that buyers can choose from. The current proposal, if not strengthened, would saddle Californians with hundreds of thousands of more polluting cars on the road that cost them more money at the pump and will continue to spew climate altering and lung damaging pollution.
Furthermore, we need to make sure that the clean transportation revolution benefits everyone, especially those who have benefitted the least from new technologies while suffering the worst impacts of air pollution and global warming. Coalition for Clean Air works with our partners in the Charge Ahead California campaign to democratize the electric car, and CARB should assure that residents of disadvantaged and low-income communities have access to clean mobility, whether through car ownership or other affordable options like car-sharing.
California has led the nation – and often the world – in improving motor vehicles through smart regulation and enforcement. It was CARB that required catalytic converters to reduce smog in the 1970s, set the first standards for vehicle greenhouse gas emissions in the 2000s, and spurred the development of what is now a robust electrical vehicle (EV) market through the ZEV standard over the last 10 years. California’s leadership has also benefited its economy, as EVs are now the state’s #1 export.
But other countries have caught and passed us when it comes to EV deployment. China and many European countries now have higher percentages of EV sales than the U.S. does. With global demand burgeoning, automakers have introduced more than twice as many EV models in Europe and more than five times as many models in China as they have in the U.S. In order to avoid being at the back of the line for the best clean vehicles, California needs to raise the bar and require manufacturers to sell their best – and most affordable – EVs here.
As soaring gas prices, choking smog, and extreme heat make clean electric transportation more urgent than ever, CARB should lead the way toward a zero-emission future.
Bill Magavern is Policy Director for the Coalition for Clean Air, a California non-profit working to protect public health, improve air quality and prevent climate change.
Chevrolet’s Bolt EV, introduced as the industry’s first affordable long-range electric vehicle as a 2017 model, expanded its focus for the 2022 model year to include the Bolt EUV (electric utility vehicle). This was a strategic move for the automaker as it provided buyers an additional choice for its popular Bolt electric vehicle, even as it was developing new models based on GM’s Ultium electric vehicle platform. Then disaster hit.
There were Bolt battery fires and the potential for others, so GM halted production and recalled each and every Chevy Bolt and Bolt EUV sold to fix the problem. This was no easy thing and the process has taken time, a significant hit to GM’s electric vehicle program and, no doubt, its pride. The fact that the battery defect was the fault of the Bolt’s battery supplier and not Chevrolet was small comfort, no doubt. Now that some 50 percent of the recalled Bolt battery packs have been replaced with the balance underway, there’s positive news: the Bolt is back in production.
Further good news is that with the 2023 model year, Chevy is stepping up the Bolt EUV’s sportiness with an available Redline Edition sport package. This Bolt EUV iteration is offered in black, white, and silver exterior choices accented with black and red Bolt EUV badging at the rear and red accents on the side mirrors. Gloss black 17-inch aluminum wheels with red accents complete the package. Those opting for the EUV with LT or Premier trims can also add black leather upholstery with red accent stitching.
While Chevy aimed to categorize its Bolt EV a crossover back at its launch five years ago, we said then that its dimensions and style really made it a five-door hatchback from our perspective. Strategically, the automaker ventured further into the crossover space with its bigger EUV sibling. The Bolt EUV features somewhat larger dimensions compared to the original Bolt with six inches greater length and three inches of additional legroom, in a package that remains easy to maneuver and park in crowded urban spaces.
While there is an extremely close family resemblance between the Bolt and Bolt EUV and they do share the same architecture, there are no sheetmetal panels common between the two. A close look shows Chevy SUV styling cues like a crease line running up the center of the front fascia and along the hood. Subtle but distinct design elements that differentiate the Bolt EUV from the Bolt EV include a larger opening below the closed grille area on the Bolt EUV along with more pronounced sculpting along the wheel well arches, plus angular lines and a slightly beefier look at the rear to support the EUV’s sport utility persona.
Power in both models is provided by a 200 horsepower electric motor driving the front wheels, which delivers 0-60 acceleration in an estimated 7.0 seconds. Energy comes from a 65 kWh lithium-ion battery pack with thermal management to keep it at optimum operating temperature. This combination allows the Bolt EUV to deliver an EPA estimated 247 miles of range. The EUV is fast-charge capable and can add 95 miles of range in a half-hour at a public fast charge station.
The Bolt EUV’s interior, like that of the Bolt EV, is a bit more refined and high tech than that of the previous model year Bolt. Along with the 8-inch configurable gauge cluster at the driver’s position, there’s a 10.2-inch color infotainment touchscreen neatly integrated into the center of the instrument panel. Shifting is now done through electronic gearshift controls located at the lower left of the center console that use pushbuttons and pull toggles. The car’s Regen on Demand function, which controls the degree of energy regeneration and drag during coast-down, is literally at the driver’s fingertips with a convenient steering wheel paddle. Adjusting to a higher level of regen makes ‘one pedal driving’ possible, with little use of the brakes under certain driving conditions.
Bolt EUV features Chevy Safety Assist as standard equipment. Among the desired driver assist technologies included are Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, and Front Pedestrian Braking. Other systems like Adaptive Cruise Control are also available. No doubt, the biggest news in the way of advanced electronics is the Bolt EUV’s availability of GM’s vaunted Super Cruise. Initially offered in GM’s luxury Cadillac brand, Bolt EUV features the first use of this highly-acclaimed, hands-free driving assistance technology in a Chevrolet model. Base price for the current year Bolt EV is $32,495 with the EUV coming in at $34,495. Pricing for 2023 models has not yet been announced.
In the very early 1990s, GM was in the midst of translating its one-off Impact electric vehicle prototype into a car that could be readily manufactured. At the time it was toying with a variety of power schemes and motor combinations to determine the best for its new electric drive system. We experienced first-hand GM’s focus on developing a practical electric powerplant for its soon-to-come EV1 electric car at the GM Desert Proving Grounds in Phoenix, Arizona. Here, Green Car Journal editors drove several test cars for the EV program including an electrically-powered Chevrolet Lumina APV minivan and an electric Geo Storm.
What was unusual about the vehicles was the application of individual electric propulsion at each front wheel using a pair of motors. Clearly, there was work to be done. Synchronization imbalances in these test mules caused steering to be uneven, but the engineering direction was there. The EV1 eventually made its way to limited production but with a single electric drive motor. This appeared to relegate GM’s two motor effort to an historical footnote in its drive toward electrification.
As it turned out, this didn’t end GM’s exploration into motors power individual wheels. In 2004, the automaker created an innovative motor-in-wheel drive system that was quite unlike its earlier efforts. It demonstrated this technology in a Chevrolet S-10 hybrid electric pickup equipped with in-wheel motors at each rear wheel. This supplemented front-wheel drive power provided by the pickup’s 120 horsepower, 2.2-liter internal combustion engine.
Developed by GM's Advanced Technology Center and made in Italy, the motors generated about 34 hp (25 kilowatts) of power each and added 80 pounds total to the rear wheels. The automaker turned to Southern California-based Quantum Technologies, a vehicle integrator, to build the concept truck. Quantum modified the vehicle's coolant, power, and electrical systems, and developed its special electronic controller and related software.
Green Car Journal editors had the opportunity to test drive this motor-in-wheel equipped S-10 in Los Angeles back in the day. The result was affirmation of GM’s strategy. The S-10 exhibited significantly more power than a stock variant and acceleration was definitely impressive. According to GM engineers, these hub motors added about 60% greater torque at launch with that torque available instantly, a power scheme that enabled a four-cylinder engine to perform like a six-cylinder.
At the time of our test drive, this in-wheel motor concept was not viewed by GM as an electric vehicle drive system. It was a hybrid strategy that could potentially be added to any number of vehicle models to deliver higher performance and significant fuel economy improvements. The technology didn’t materialize as a popular hybrid application as the field evolved. Still, we see that in-wheel motors have very real potential today in the battery electric vehicle world as they are championed by some automakers and suppliers like Protean Electric and Elaphe Propulsion Technologies.
Ford’s popular full-size Transit Van continues to evolve, and this year there’s a new and more environmentally compatible option for commercial buyers. While the conventionally-powered Transit will no doubt represent the bulk of Ford’s van sales for a while yet, it’s new electric 2022 E-Transit will surely find a welcome home with those companies and businesses where its zero-emissions operating parameters are a good fit.
The 2021 Ford E-Transit’s powertrain consists of an underfloor battery delivering energy to an electric motor that drives the rear wheels, delivering 266 horsepower and 317 lb-ft torque. A 67 kWh lithium-ion battery pack is located beneath the van’s floor so it’s out of the way and does not intrude on the E-Transit’s flat load floor. Charging is via a port located in the front grille, making it convenient to pull forward head-in to a charging station. Driving range varies from 108 to 126 miles depending on van configuration.
E-Transit is available in Regular, Long, and Extended versions with low, medium, and high roof heights, plus a cab-chassis configuration for those wanting to adapt unique cargo boxes. The vans offer cargo volumes of 246 to 487 cubic feet and payload capacity of 3,240 to 3,800 pounds, depending on configuration. Driving range on battery power also varies between the models from 108 to 126 miles. While typical charging will be via a standard 240-volt Level 2 charging station in about 8 hours, the E-Transit is fast-charge capable and able to charge from 15 to 85 percent charge on a 50 kW charger in 65 minutes, and from 15 to 85 percent in just 34 minutes on a 115 kW DC fast charger.
The driver is placed well forward in the two passenger E-Transit cabin with a large windshield and expansive side glass for maximum visibility. Driver controls include a tilt and telescopic steering wheel, with a large rotary dial for drive mode selection just to the right of the steering column for easy access. Steering is electric-assist for easy maneuvering even when heavily loaded.
Ford kept the interior configuration of the E-Transit compatible with traditional engine-powered Transit vans so existing aftermarket cargo racks and accessories should bolt right in. That’s a real plus for current Transit owners desiring a transition to electric. Since the view out the back of a cargo van is limited, the E-Transit comes standard with Reverse Brake Assist, a rear vision obstruction sensing system that will stop the van before it hits objects behind the van while backing up. The system also provides help when backing around obstacles. Moving forward, E-Transit features both Intelligent Adaptive Cruise Control and pre-collision braking assist.
In addition to delivery duties, the E-Transit is well-suited for construction and other traditional van applications. To that end, there’s an available Pro Power Onboard 2.4 kW electrical system that can be utilized run power tools and other electric needs at the jobsite. Convenient outlets are located just inside the rear doors.
Ford is promising a network of over 2,100 EV-certified dealerships if service is ever needed, something that not all electric vehicle manufacturers can offer. The E-Transit cargo van is now in production and starts at $47,185.