Hyundai's first generation Kona arrived in the U.S. market in 2018, expanding the Hyundai lineup with a new subcompact crossover SUV. An electrified version, the Kona Electric, added a new choice the next year. Now the popular Kona is entering its second generation for the 2024 model year with a complete redesign and scaled up dimensions to help drivers make the most of the model’s sport-utility potential. Five trim levels are offered including SE, SEL, Limited, N Line, and the Kona Electric. While prices have not yet been disclosed, we expect the Kona’s point of entry to be in the $25,000 range with the electric pushing $36,000 or so.
Along with its new looks, Kona brings a surprising amount of tech and pep for the price including two ways to go electric. Kona's base electric powertrain features a 133 horsepower electric motor producing 188 lb-ft torque and a 48.6 kWh battery. A more powerful option uses a 64.8 kWh battery and a 201 horsepower motor delivering 188 lb-ft torque. Hyundai estimates the new Kona Electric’s range at 197 miles with the standard battery and 260 miles with the upgraded battery package, the latter offering just a few miles more range than the 2023 Kona Electric. Both Electric trims feature Hyundai’s new ‘i-Pedal’ driving mode that enables acceleration, deceleration, and regenerative braking from just the accelerator pedal under many driving conditions.
Charging is handled via a chargeport located in the Kona’s front fascia, making it easy to park and charge from a public charger on either side of the vehicle. An illuminated chargeport door lamp makes night charging more convenient. Hyundai built in 400 volt fast charging capability in its new Kona, which means drivers should be able to charge their battery pack from 10 to 80 percent in just over 40 minutes when a quick charge is needed, and if a 400 volt public fast charger is available.
Hyundai integrated handy bi-directional charging capability in the Kona that enables Vehicle-to-Load (V2L) functionality. That means Kona not only can charge its batteries from the front chargeport, but it can also charge equipment or power devices plugged into a chargeport adaptor. This can come in handy for those who take along electric bikes or scooters on their travels, or camp with equipment that needs to be plugged in or could use a charge. During power outages, the system can even help power home appliances or other necessities to the extent of its power capabilities.
For those less inclined to go electric, the 2024 Kona also comes with two available gas engine options to complement its electric power choices. The base powerplant is a 2.0-liter four-cylinder that produces 147 horsepower and 132 lb-ft torque, paired with a continuously variable transmission. The more powerful powertrain option is Kona’s 1.6-liter turbocharged four-cylinder that makes 190 horsepower and 195 lb-ft torque and is paired with an 8-speed automatic transmission. The turbo engine is standard with the sporty N Line and Limited trims.
A step up from the previous generation, Kona’s styling is more aerodynamic with sleek with clean lines that hint its designers had the future in mind. This appealing design reveals a conservatively rugged nature with elements of edgy styling that make it stand out amid the usual flock of cars. Kona’s visual appeal is headlined by an LED ‘seamless horizon lamp’ running light spanning the width of the front fascia, a design feature complemented by an equally striking fender-to-fender taillight design at the rear. Interestingly, Hyundai reversed the usual protocol for designing a new vehicle, which takes into account combustion power first and electric as a secondary consideration. Instead, Kona has been developed from the start as an electric vehicle with its need for an electric motor, battery packaging, and other components and electronics unique to EVs.
Inside, the new Kona presents an updated and more futuristic experience. A driver-oriented cabin sports dual integrated 12.3 inch panoramic display screens. The gear selector has been relocated from the center console to a stalk behind the steering wheel to provide more storage space in the center console. Front seat backs are 30 percent thinner than the previous model to give rear seat passengers more knee and leg room. A ‘curveless bench seat’ design further improves space and comfort for rear seat passengers. The rear cargo area provides 25.5 cubic feet of space for everyday needs, and if you fold down the seat backs that capacity increases to 63.7 cubic feet of cargo area. A small front trunk (frunk) adds about another cubic foot of storage.
Hyundai’s SmartSense ADAS is available in the new Kona, which includes remote parking assist, forward-collision avoidance, lane-keep assist capability, navigation-based smart cruise control with stop-and-go, and other features. Particularly handy is blind spot view monitoring, which presents live video within the instrument cluster showing the blind spot encountered during a lane change.
Kona also includes other desired advanced connectivity features with the ability to process over-the-air (OTA) software updates, a breakthrough technology popularized by Tesla that’s now being embraced by a growing number of automakers. This allows wireless communication to deliver software and firmware updates for the Kona’s various on board systems to enhance its features. OTA technology can also update the vehicle’s multimedia software and navigation maps.
The new 2024 Kona Electric is sure to please with its fresh style, agreeable pricing, and multitude of user-friendly tech. We can expect the Kona Electric to arrive at dealers later in the fall following the debut of its gas-powered sibling sometime this summer.
Along with models like the 2019 Jaguar I-PACE, Audi e-tron, and upcoming Porsche Taycan, we're seeing a new generation of high-tech battery-powered vehicles that bring an exciting new direction to legacy automakers. These models also have something important in common: They aim to disrupt Tesla, the industry’s de-facto electric car leader.
Disruption is a word thrown about with abandon these days as veritable institutions of business and commerce fall from grace, or at least profitability, at the hands of an ever-changing and disruptive world. Think Sears, Borders, and Kodak. The list of major companies disrupted – either gone, a shadow of their former self, or on the ropes – continues to grow. While the auto industry has largely escaped this same fate, change is definitely in the wind. And its bogeyman in recent years has clearly been Tesla.
We’ve seen the auto industry disrupted before, not by innovators but rather by geo-politics, circumstance, and a lack of long-term vision. The Arab Oil Embargo of 1973 and the 1979 Oil Crisis that brought serious gas shortages were a result of political disruption. It was a time when stations ran out of gas, lines of cars snaked for blocks as drivers tried desperately to keep their tanks full and their car-dependent lives on track, and consumers looked for more fuel-efficient vehicles to ease their pain. The problem, however, was there were few fuel-efficient models being produced since there had been no particular demand for them. The auto industry had to adapt, but with typically long product cycles it would take years to adequately fill this need.
Segue to 2003 and the launch of Tesla Motors, an occurrence that seemed interesting but hardly a threat to legacy automakers. Its high-tech Tesla Roadster introduced in 2008 – based on engineless ‘gliders’ produced by Lotus – proved that electric cars could be sporty, fun, and go the distance in ways that all other electrics before it could not, to the tune of 250 miles of battery electric driving on a single charge. Then came the Tesla designed-and-built Model S, Model X, and the new-to-the-scene Model 3. Clearly, the battle for leadership in electric cars was underway.
The auto industry’s penchant for innovation has always characterized its giants. Over its long history, this is an industry that brought us the three-point safety belt, airbags, anti-lock braking, cruise control, direct fuel injection, electronic ignition, and near-zero emission gasoline engines. And let us not forget Kettering’s invention of the electric starter that first saw use in 1912 Cadillacs, an innovation that tipped the scales – and history – in favor of internal combustion over electric cars of the era and helped lead to the combustion engine’s dominance to this day.
While Tesla may have established its role as the industry’s electric car innovator, that’s not to say that legacy automakers haven’t made tremendous progress. GM’s short-lived EV1 electric car of the 1990s proved that exciting and fun electric cars were possible, but not necessarily affordable to make at the time. The technologies developed by GM through the EV1 program live on to this day with evolutionary electric-drive technology found in its acclaimed Chevrolet Bolt EV and other electrified models. Advanced battery electric production vehicles have also been a focus at Audi, BMW, Ford, Honda, Hyundai, Jaguar, Kia, Mercedes-Benz, Nissan, Smart, and VW, with others like Porsche set to enter the market with long-range battery EVs.
So here’s the lesson of the day: If a business model no longer works, as was the case with General Motors and Chrysler during the financial meltdown in the late 1990s, you restructure. A brand no longer resonates with consumers? You drop it, like GM did with Oldsmobile. And if a class of vehicles is falling out of favor in lieu of more desired ones, you move on, as Ford is doing by phasing out almost all of its passenger cars in coming years in favor of more desired crossover/SUVs and pickups.
A paradigm shift is also occurring as automakers grapple with changing consumer preferences, regulatory requirements, and the projected demand for future vehicles and technologies. Enter the age of electrification. Over the past decade, Tesla has set the bar for innovative battery electric propulsion, advancements in near-autonomous driving technology, over-the-air vehicle software updates, and more. It has achieved a real or perceived leadership position in these areas and that’s a threat to legacy automakers. Now automakers are responding in a serious way and Tesla itself is under siege.
GM fired the first volley with its 2017 Bolt EV, beating Tesla’s long-touted Model 3 to market with an affordable long-range EV capable of traveling 238 miles on battery power. While Tesla is now delivering its well-received Model 3 in increasing numbers after a series of production challenges, the race with GM to produce an ‘affordable’ mainstream EV with 200-plus mile range was not much of a race to affordability at all. GM won that one handily, holding the line with a $37,500 price (after destination charges), while Tesla’s $35,000 Model 3 has yet to materialize. As Tesla did with its earlier model launches, the automaker is delivering uplevel, high-content, and higher-performance versions first, in the case of the Model 3 from a recently-lowered base price of $42,900 to $60,900, depending on configuration. The Bolt EV’s MSRP has moved in the other direction, dropping slightly to $36,620 for the 2019 model.
Nissan’s all-new, next-generation LEAF that debuted in 2018 improved its range to 150 miles, with a recently-announced LEAF PLUS model joining the lineup with a bigger battery and a range of 226 miles. Hyundai’s 2019 Kona Electric and Kia’s 2019 Niro Electric offer a battery range of about 250 miles, although these offer availability only in California and perhaps a few other ‘green’ states.
Jaguar’s 2019 I-PACE, a fast and sporty crossover with a 234 mile battery electric range, is now available and priced to compete with Tesla’s Model S and X. We'll soon be seeing Audi e-tron and Porsche Taycan long-range electrics on U.S. highways, with others like Aston Martin and Maserati developing high-end electric models as well.
It will be interesting to see how this all plays out over the coming months and years. To be sure, legacy automakers will not cede their leadership positions and market share without a terrific fight… and that fight is intensifying. Tesla doesn’t fear risk and has shown it will go in new directions that others will not, unless they must.
But Tesla doesn’t operate like legacy automakers that have been around for a long time, some more than a century. Those companies have mastered mass production, fielded extensive model lineups, developed widespread and convenient service networks, and have a history of successful worldwide distribution. Tesla is still learning this game, although it is making headway with its intense and successful efforts to deliver increasing numbers of its Model 3 to customers.
Importantly, legacy automakers are immensely profitable, while Tesla has had but a few profitable quarters since its launch and its losses have been in the billions. Tesla’s well-documented difficulties in ramping up mass production of the company’s 'entry-level' Model 3 – and its initial deliveries of only up-level Model 3 examples at significantly higher cost than its widely-publicized $35,000 base price – have added to its challenges.
That said, it would be a mistake to count Tesla out for the long haul based on its current and historic challenges including missed financial and vehicle delivery targets, serious Model 3 production challenges, and a number of high-profile Tesla crashes while driving on its much-touted Autopilot. Regardless of all this, in 2018 Tesla’s Model 3 was the best-selling luxury model in the U.S.
Legacy automakers will have Tesla directly in their sights and Tesla will continue to innovate. A veritable race-to-the-finish!
Green Car Journal has made a strategic expansion of its annual Green Car of the Year® program at the LA Auto Show’s AutoMobility LA this year, now including complementary awards for 2019 Luxury Green Car of the Year™ and 2019 Green SUV of the Year™. The magazine has also just announced finalists for the three high-profile awards.
Finalists for 2019 Green Car of the Year® include the Honda Insight, Lexus ES 300h, Nissan Altima, Toyota Avalon Hybrid, and Volkswagen Jetta. Competing for 2019 Luxury Green Car of the Year™ are finalists Audi e-tron, Jaguar I-PACE, Porsche Cayenne E-Hybrid, Range Rover P400e, and Tesla Model 3. The field of 2019 Green SUV of the Year™ finalists includes the Cadillac XT4, Hyundai Kona, Lexus UX, Mitsubishi Outlander PHEV, and the Volvo XC40.
Finalists for the 2019 Green Car of the Year® illustrate that 'green' comes in many forms, with efficient internal combustion and hybrid vehicles taking center stage. Gasoline models continue to achieve notable levels of efficiency and lower carbon emissions. At the same time, it's evident how important electrification has become in today's models, with two 2019 Green SUV of the Year™ finalists and all five finalists for the 2019 Luxury Green Car of the Year™ featuring battery electric or plug-in hybrid power. Green Car Journal has been recognizing leadership in the automotive field through its Green Car Awards program over the past 14 years.
2019 GREEN CAR OF THE YEAR FINALISTS
HONDA INSIGHT
Honda's third-generation Insight sedan features an appealing and sophisticated design, loads of tech, and an advanced two-motor hybrid system that delivers an EPA estimated 55 highway mpg.
LEXUS ES 300h
The all-new Lexus ES 300h offers an eye-catching appearance and pleasing driving experience, with a fourth-generation hybrid system delivering a class-leading 44 combined mpg.
NISSAN ALTIMA
The new-generation Nissan Altima has a more aggressive stance, advanced ProPILOT Assist, and greater efficiency with its turbocharged, variable compression four-cylinder engine.
TOYOTA AVALON HYBRID
Toyota's new Avalon Hybrid is longer, lower, and more stylish, with high mpg and spirited driving delivered by a 2.5-liter four-cylinder engine and all-new Toyota Hybrid System II powertrain.
VOLKSWAGEN JETTA
Built on VW's MQB platform, the seventh-generation Jetta offers a bolder design, greater interior space, lots of tech, and a 1.4-liter turbocharged TSI engine netting up to 40 highway mpg.
Since its inception in 2006, the Green Car of the Year® has been selected by Green Car Journal editors and invited jurors from highly-respected efficiency and environmental organizations. This year's invited Green Car of the Year® jurors include celebrity auto enthusiast Jay Leno; Jean-Michel Cousteau, President of Ocean Futures Society; Matt Petersen, President and CEO of Los Angeles Cleantech Incubator and Board Member of Global Green USA; Dr. Alan Lloyd, President Emeritus of the International Council on Clean Transportation and Senior Research Fellow at the Energy Institute, University of Texas at Austin; Mindy Lubber, President of CERES; and Jason Hartke, President of the Alliance to Save Energy.
2019 LUXURY GREEN CAR OF THE YEAR FINALISTS
AUDI e-tron
The new Audi e-tron crossover SUV is this automaker's first all-electric production model, combining a handsome design, all-wheel drive performance, and a range of well over 200 miles.
JAGUAR I-PACE
Jaguar's first electric vehicle, the new I-PACE offers a pleasing and aggressive design, luxury appointments, exceptional driving characteristics, and a 240-mile all-electric driving range.
PORSCHE CAYENNE E-HYBRID
The Cayenne E-Hybrid is an all-new generation of Porsche's plug-in Cayenne model, featuring a 3.0-liter gas engine and 136 hp electric motor for exceptional performance and greater efficiency.
RANGE ROVER P400e
A new plug-in hybrid variant of the Range Rover SUV, the P400e combines the luxury of the standard model with efficiency achieved with a 2.0-liter gas engine and 114 hp electric motor.
TESLA MODEL 3
Tesla's latest offering, the Model 3, is a stylish and high-tech sedan offering a signature Tesla look, lots of advanced technology, and an EPA estimated electric range of 210 to 310 miles.
2019 GREEN SUV OF THE YEAR FINALISTS
CADILLAC XT4
The Cadillac XT4 blends the functionality of a compact SUV, the sophistication of a Cadillac sedan, and the efficiency of turbocharged four-cylinder power in a stylish new model.
HYUNDAI KONA
Hyundai's stylish Kona crossover SUV comes in two variations, one powered by efficient internal combustion power and the other an all-electric model that delivers 258 miles of electric range.
LEXUS UX
Offered in conventionally-powered UX 200 and hybrid UX 250h hybrid versions, Lexus' entry-level luxury model offers admirable efficiency in a functional, efficient, and compact form.
MITSUBISHI OUTLANDER PHEV
The Outlander PHEV is Mitsubishi's new plug-in hybrid addition to its full-size SUV model, providing greater efficiency and AWD using a 2.0-liter gasoline engine and two electric motors.
VOLVO XC40
The all-new XC40 compact SUV, the first model built on Volvo's Compact Modular Architecture (CMA), features a bold exterior, refined interior, and efficient four-cylinder Drive-E powertrain.
