Electric pickups are coming…but are we ready for them? A new generation of high-tech trucks promises to deliver all the functionality expected of modern pickups along with highly efficient and zero-emission electric drive. The challenge: Where to charge them all.
Launching a new car company is no easy thing. Doing so while focusing on the fiercely-competitive truck and SUV segment of the industry against entrenched legacy automakers seems nuts and fraught with peril. But upstart Rivian knows what it’s doing.