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First Toyota RAV4 EV for Consumers

by Ron CoganSeptember 7, 2022
Will we see an all-electric RAV4 from Toyota? We expect so since a RAV4 EV has been offered before. Here’s a report on the original 20 years ago.
Green Car Time Machine - archive articles from Green Car Journal.

Toyota’s path to producing all-electric vehicles has been a long one, highlighted by the RAV4 EV model it fielded to fleets in response to the California Air Resources Board’s Zero Emission Mandate in the 1990s. Green Car Journal editors test drove variations of this small electric SUV during those early years of the modern electric vehicle’s development. We were impressed by Toyota’s exploration of the potential market for battery EVs at the time. To lend perspective on this automaker’s electric vehicle development, we present this article on the Toyota RAV4 EV pulled from our archives, just as it ran in our January 2002 issue.

Excerpted from January 2002 issue: Many thought the RAV4 EV – the electrically motivated compact sport utility vehicle from Toyota – was gone, the victim of a completed agreement with the State of California in the late 1990s. But it’s not. Toyota Motor Sales USA is bringing the sporty little EV back, this time making it available to retail customers in California, not just fleets. Sales are slated to begin in February 2002.

Rear view of Toyota RAV4 EV.

Fleet Service First

RAV4 EVs made their mark during the late-1990s as hundreds of these were leased and placed in fleet service. Some 700 of the 900 RAV4 EVs were in use in California. That occurred because of requirements imposed on automakers, including Toyota, by the California Air Resources Board, the result of the Memoranda of Agreement that accompanied postponement of the 1998 Zero Emission Vehicle Mandate.

That was then, this is now. No mandate exists this year, although all automakers are feeling the pressure of the impending 2003 ZEV rule that will require major automakers to sell large numbers of EVs to meet a 2 percent threshold. In retrospect, maybe Toyota’s move to bring the RAV4 EV back isn’t surprising after all.

RAV4 EV Powertrain

The RAV4 EV is powered by a maintenance-free, permanent magnet motor that produces 67 horsepower (50kW) and 140 lb.-ft. torque, providing an electronically governed top speed of 79 mph. Front wheel drive is via a single speed transaxle, with reverse provided by backward motor rotation.

A sealed, 288 volt nickel-metal-hydride (NiMH) battery pack provides energy to the motor. This pack, comprised of 24 12-volt modules, is located beneath the SUV’s floor to minimize intrusion into the passenger compartment and optimize the vehicle’s center of gravity. Charging this pack requires five to six hours.

Driving the Toyota RAV4 EV

Stopping power is supplied by an anti-lock and regenerative braking system that utilizes solid aluminum front discs and steel rear drums. The regenerative system returns energy to the batteries whenever the RAV4 EV is coasting or braking.

Time spent behind the wheel of the RAV4 EV has shown this vehicle to be fun, dependable, and capable of fulfilling most daily missions with ease, so long as they fit within the vehicle’s range capabilities. Since an electric motor produces peak torque immediately, the RAV4 EV offers good off-the-line acceleration but a rather modest 0-60 mph elapsed time of about 18 seconds. Driving range is between 80 to 100 miles per charge.

Efficient Heat Pump HVAC

Seating for five and ample space for cargo is provided in this five-door compact SUV. The interior offers the high level of function and comfort expected of a Toyota product, featuring such standard amenities as split fold-down rear seats, heated driver and front-passenger seats, adjustable-height front seatbelt anchors, and dual front airbags. Convenience is well accommodated by a heated windshield, rear-window wiper and defogger, and power door mirrors, windows, and door locks. An AM/FM stereo system with CD provides the needed tunes. Rear seat heaters and traction control are available options for cold climate use.

One of the advantages of electric vehicles is their use of heat-pump type air conditioning, an innovation that allows climate control functions to operate while a vehicle is turned off and parked. RAV4 EV drivers have the ability to set a timer and adjust their vehicle’s pre-heat or pre-cool function so the SUV’s interior is at a desired comfort level regardless of outside temperatures.

RAV4 EV Priced at $42,000

Toyota says the RAV4 EV will have a rather lofty suggested retail price of $42,000, although a $9,000 California Air Resources Board incentive and $3,000 federal tax credit brings the price of entry down to $30,000. This includes an in-home charger. Three introductory lease options will be offered that also include the use of the charger.

Every major metro market in California will soon find a participating RAV4 EV dealer. While initial sales are aimed exclusively in California due to Toyota’s need to address this state’s 2003 ZEV mandate, success here would certainly find the RAV4 EV making its way to other markets soon enough, starting with those poised to follow California’s lead by adopting the state’s ZEV requirements.

Toyota aims to make it easy for buyers to connect with their new electric vehicle. Like the Prius gas/electric hybrid, customers will have the ability to order the RAV4 EV online and take delivery through a participating dealer, as is the case with the Prius currently.