Rather than following the industry’s massive trend toward models powered exclusively by batteries, Toyota is confident there’s a better way forward. Its strategy is to optimize the use and environmental impact of batteries by offering a diversity of electrified vehicles consumers will actually buy and drive in great numbers, thus leveraging the potential for carbon reduction. This clearly plays to the automaker’s strength: hybrids and plug-in hybrids. There’s the all-electric Toyota bZ4X, of course, and other battery electric Toyota models to come. Just don’t expect that’s all the world’s largest automaker will be offering in the short term.
Enter the 2023 Toyota Crown sedan, this automaker’s newest hybrid. Toyota’s all-new Crown is somewhat of a milestone since so many automakers are killing off their sedans in favor of uber-popular crossover SUVs. In many cases, those crossovers are less SUV than mildly oversized hatchback, but that’s the auto industry for you. The Crown is a sophisticated looking sedan that doesn’t pretend to be something it is not, though it does offer a few twists.
Rebirth of a Model
The Crown has an interesting history, first debuting in 1955 as Toyota’s first mass production passenger vehicle before making its way to the States three years later, distinguished as the first Japanese model here on our shores. It had a 17 year run before it was retired from Toyota’s U.S. showrooms.
Now it’s back in all new form as a full-size, four-door sedan available in XLE, Limited, and Platinum grades. While it is a sedan measuring in just a bit larger than Toyota’s popular Camry, the Crown also integrates a slightly taller roofline, thus the ‘twist.’ This taller roof flows rearward into an elegant sportback design, accented by thin blade-style rear taillights. The front features blade running lights, sharp headlights, and a distinctively imposing grille design that’s come to signify Toyota and Lexus products these days. Its sides are handsomely sculpted and accented by large alloy wheels and wheel well cladding.
Hybrids Power the Toyota Crown
Beneath the hood resides one of two available hybrids, no surprise since this a Toyota and hybrids are its game. The more efficient of the two-motor hybrid models is powered by a fourth-generation, 2.5-liter Toyota Hybrid System (THS) that Toyota says should net an estimated 38 combined mpg. It connects to an electronically controlled continuously variable transmission.
Those looking for higher performance may opt for the Platinum grade, which comes standard with a 2.4-liter turbocharged HYBRID MAX powerplant, the first application of this more powerful Toyota hybrid system in a sedan. Delivering power to the road through a direct shift six-speed automatic transmission, the HYBRID MAX boasts 340 horsepower for spirited performance and offers a Toyota-estimated 28 combined mpg. All grades come with electronic on-demand all-wheel drive. A plug-in hybrid variant is said to be coming but details are not yet available.
Sedan With a Premium Feel
The Crown’s cabin is designed to deliver a premium feel, featuring nicely bolstered front seats with 8-way power adjustment, intelligent controls, and wireless Qi charging with an array of readily accessible ports to accommodate today’s electronic devices. A Multi Information Display ahead of the driver provides the usual instrumentation along with selectable functions, including hybrid information that coaches eco-driving for netting maximum efficiency. In addition, a 12.3-inch center Toyota Audio Multimedia display features Apple CarPlay and Android Auto integration and is audio and touch capable.
Upholstery is either Softex and black woven fabric or leather, depending on grade. A panoramic moonroof standard on Platinum and Limited grades lends an additional feel of openness to the cabin. LED ambient lighting adds to the interior’s ambiance and upscale feel. Significant effort has been devoted to creating a relaxed and quiet cabin environment through extensive placement of sound-deadening materials throughout plus the use of acoustic glass.
Toyota Crown Safety
Toyota Safety Sense 3.0 is standard across all grades to enhance safety on the road. This includes such desired features as pre-collision with pedestrian detection, dynamic radar cruise control, lane departure alert with steering assist, blind spot monitor, and rear cross traffic alert. Other assist features such as automatic high beams, road sign assist, rear seat passenger reminder, and hill start assist control are also standard fare for all versions of the Crown. Those stepping up to the Platinum trim level also get Toyota’s advanced park system that identifies available parking spots and allows automated parallel and reverse/forward perpendicular parking.
Toyota’s Crown is a timely addition to this automaker’s lineup, giving fans of the brand a new, more exciting sedan option just as the more conservative Avalon sedan is heading off into the sunset. Pricing has not yet been announced but we figure the Crown will start somewhere in the neighborhood of the low $40,000s. We also expect this new model to be a hit for Toyota, serving the automaker well as it hones its hybrid and plug-in hybrid strategy while continuing to evolve its future electrified product line.