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Nissan LEAF Set the Stage for EVs

by Green Car Journal EditorsMarch 24, 2025
In the 1990s, the race was on to deliver the first mass-produced electric vehicle that had a chance to survive. That challenge was met with the groundbreaking Nissan LEAF.
Green Car Time Machine - archive articles from Green Car Journal.

Electric cars were in the wings during the 1990s as the California Air Resources Board pushed its electrification agenda through the 1998 Zero Emission Vehicle Mandate. There was no shortage of EV concepts and prototypes during this time, and of course GM fielded its relatively short-lived, limited-production EV1 electric car. But it was Nissan that caught everyone’s attention with its LEAF prototype and then the unveiling of the production model that Green Car Journal viewed in Japan. Following that, the 2010 model Nissan LEAF emerged as a stylish electric car that embodied Nissan’s view of the future. This article pulled from Green Car Journal’s extensive archives is presented just as it ran 16 years ago to share just what a breakthrough this early EV was for enthusiasts and the auto industry.

Excerpted from Fall 2009 issue:The Nissan LEAF electric car coming to showrooms in 2010 promises a new chapter in battery electric driving that got a good start in the 1990s, but was dramatically sidetracked by serious political squabbling and economic realities. What we have here is an electric car being brought to market driven by business case rather than regulatory fiat, and the difference in approach means everything.

Nissan Eager to Introduce EV

Nissan LEAF dashboard.

Here’s a major automaker not only ready to bring a new from-the-ground-up electric car to U.S. highways, but also apparently quite eager to do so. It has created a stylish and sporty car to wrap around intelligent electronics, a smart battery design, and an overall driving experience that will be appreciated by wide-ranging new car buyers … not just electric car enthusiasts. But we’re getting ahead of ourselves. First, there’s a story to tell.

Nissan has always been somewhat of a wild card amid its Japanese competitors in the U.S. market, primarily Honda and Toyota. Toyota is a juggernaut with the leading eco-vehicle on the market – the Prius – plus lots of Toyota and Lexus hybrid models and sheer numbers in its favor. Being large has its advantages. Honda is innovative and agile, with an environmental focus that runs deep and a willingness to embrace imperatives like fuel economy, alternative fuels, and low emissions long before they’re in vogue.

Nissan LEAF a Statement

Pluggin in an electric car.

And Nissan? Well, the automaker has never been considered a front-runner in the environmental arena. It has but a single gasoline-electric hybrid in the U.S. and this model, the Altima Hybrid, was late in coming … an interesting turn of events since Nissan has been developing hybrid technology for quite some time. Simply, Nissan’s leadership didn’t see the business case for hybrids early on, although this was remedied when it became apparent that a hybrid model was pretty much a necessity.

As a result, it has been easy to appreciate Nissan for its many exceptional models and the overall quality of its products. But is has been just as easy for some to discount Nissan as a serious contender in the ‘green car’ field. That assessment would be a mistake.

A History of Alternative Fuels

Front view of electric Nissan LEAF.

Nissan’s Altima Hybrid deserves more attention than it gets. It’s true to the brand: stylish, sporty, and offers snappy performance. Car enthusiasts who drive competitive mid-level hybrids and don’t feel a connection should drive an Altima Hybrid before moving on. It can be surprising.

Over the years, Nissan has tested M85 methanol flexible-fuel vehicles (FFVs) on American highways, introduced several E85 ethanol FFVs to its product lineup, and showcased many electric and hydrogen concepts and demonstrators. While many automakers get well-deserved kudos for offering models powered by near-zero emission gasoline engines, it was Nissan that first introduced this groundbreaking technology in its 2000 model Sentra CA sedan. Nissan was also the only major automaker to feature forward-looking lithium-ion battery technology in its Altra EV minivan that was test marketed in the 1990s. All other automakers’ electric cars of the era used nickel-metal-hydride or advanced lead-acid batteries.

Leading with the Nissan LEAF

Nissan LEAF battery pack.

This willingness to step out and get ahead of the curve brings us to an interesting new phase in Nissan’s ‘green’ evolution – its coming LEAF battery electric car. At a time when the number of gasoline-electric hybrid models is growing and plug-in hybrids are of increasing focus, Nissan is aiming to be the electric car leader by introducing an all-new model that’s not only technologically advanced, but affordable for the masses as well. That’s something that nobody has been able to pull off.

One of the secrets of this affordability is Nissan’s potential strategy to decouple battery cost from the price of the vehicle. While this isn’t yet a sure thing and various scenarios are being examined, the fundamental plan being explored is that the most cost prohibitive part of an electric car -- expensive lithium-ion batteries – is removed from the equation. You buy the car but separately lease the batteries at a monthly cost that’s presumably less than you would pay for gas. So, you get an advanced electric car that operates at pennies per mile, uses no fossil fuels, or produces any emissions that contribute to air pollution and, presumably, climate change. And it doesn’t cost you any more to own and operate than a comparable gasoline model.

Nissan LEAF Electric Drive

Nissan LEAF electric car rear view.

Green Car Journal traveled to Yokohama, Japan to drive a Nissan Versa (known as the Tilda there) outfitted with the LEAF’s advanced electric powertrain, and we sure didn’t come away disappointed. To place this in context, Green Car Journal editors have driven all the electric vehicle models that were test marketed by the major automakers in the 1990s, spent a year behind the wheel of GM’s EV1, and also drove many developmental electric vehicles on test tracks over the past two decades. It takes a lot to impress us. And we are, we must admit, impressed.

Our time behind the wheel of this electrified Nissan test mule left a strong impression that Nissan really has something here. The drive was sporty and largely indistinguishable from driving a conventional gasoline model. That’s a good thing, since any time you can drive an advanced vehicle running on unconventional power and it seems normal, well … mission accomplished. Acceleration was brisk because, after all, its 107 hp (80kW) electric motor delivers 100 percent of its 206 lb-ft torque from zero mph. Steering feel, handling, and braking were spot on. Nothing seems to have been sacrificed on the road to a zero emission future.

Test Driving the Nissan LEAF

Shifter and console in a Nissan LEAF.

There are some givens when driving any electric car, and time piloting this Nissan example presented no exception. There’s the unmistakable lack of all noise associated with internal combustion, with the absence of these familiar cues replaced with the sound of tires contacting the pavement and wind rushing past the windshield. It gets your attention at first, but take it from a long-time electric car driver – it fades away after a short time and becomes the new ‘normal.’

Besides the seamless way in which this electric Nissan performed during our test drive, what’s most impressive about Nissan’s new electric car program is its innovative use of multiple stacks of laminated compact battery modules integrated beneath the floor. These lithium-ion batteries can be readily configured in ways that accommodate the needs of different vehicle platforms. Yes, we’re thinking future models beyond Nissan’s purpose-built LEAF electric hatch. In the LEAF, Nissan says these batteries provide a real-world 100 mile driving range. More modules could conceivably provide that same kind of range in a larger sedan or crossover.

Sophisticated On-Board Electronics

Rear view of a first generation Nissan LEAF.

Also impressive is Nissan’s innovative use of sophisticated electronics that integrates with popular electronic devices. The LEAF’s advanced IT system connects to a 24 hour global data center that provides information, entertainment, and driver support. A monitor displays available charging stations and a ‘reachable area’ based on remaining power. Cellphones can be used to set charging times, communicate with the vehicle to determine when charging is done, and even remotely set the air conditioner to pre-cool the interior before getting in to drive.

Nissan’s coming electric LEAF, with its pleasing design that blends sharp and curvaceous lines and a suite of far-reaching advanced technologies, represents a brilliant addition to the Nissan product line. It reflects an intuitive knowledge of what consumers want and a willingness to lead … really lead. And it also shows that Nissan has its finger on the pulse of the market.

An EV that Leapfrogs the Competition

Nissan LEAF on a street.

Sure, it’s a risk to go so boldly into the electric realm, designing an innovative and cutting-edge compact car based solely on electric drive. Considering the competitive nature of the automotive field and the pace at which Nissan is shepherding this electric model to market, it’s a logical gamble that could pay off in a very big way. The electric LEAF may well be the vehicle that moves Nissan beyond the considerable environmental shadow cast by competitors Toyota and Honda, presenting the kind of leapfrog opportunity that comes rarely and offers a finite window. No doubt, Nissan's leadership is hoping this is so and appears poised to make that leap.