The latest generation Prius Prime – now rebadged as the Prius Plug-In Hybrid for 2025 – has been a welcome change of pace from Toyota. Sleek, stylish, and unexpectedly fast, the debut of an all-new model in 2023 presented an unexpected departure from the pedestrian Prius stylings of old.
Don’t get us wrong: The Prius has always been a game-changer in its own right with its supreme efficiency and leading eco-consciousness. But it never was a model appealing to performance-focused auto enthusiasts or one drawing admiring looks from passers-by…until now.
New Prius Prime a Big Improvement
Since we began our long-term test of a fifth generation Prius Prime XSE last year, we’ve found this hatchback’s overall driving experience to be just as we had hoped. While today’s Prime is similar to the previous generation with notable high efficiency and plug-in capability, there’s a world of difference that makes the model so much more compelling. First, there’s the styling. We don’t know what prompted Toyota to let its designers have at it with such a huge change in looks and an all-new ethos, but we do know what to say in response: “Thank you very much…great job!”
Beyond its now compelling appearance is the model’s newfound embrace of performance. The previous Prime used a 1.8-liter four-cylinder delivering 95 horsepower, augmented by its electric motor’s 71 horsepower. The new Prime ups the ante by nearly 100 horsepower, delivered by a 150 hp 2.0-liter engine and 161 hp electric motor. This extra power is immediately noticed and appreciated, especially during freeway driving when changing lanes and overtaking slower cars is a necessity. Plus, the extended range provided by the larger 13.6 kWh battery in this plug-in hybrid is a welcome addition, increasing electric driving range from some 25 miles to 44 miles of all-electric driving. EPA estimates the Prime XSE at an overall driving range of about 550 miles.
Safety Sense 3.0 is Confidence Inspiring
One of the things that often fascinates drivers is a plug-in hybrid’s ability to seamlessly blend the efficiencies of battery and hybrid drive during journeys beyond the Prime’s all-electric range. For example, on a recent roundtrip 600 mile drive down the California coast on the southbound 101 freeway, we experienced a peak combined 86.9 mpg during one segment of the trip after starting with a full charge. On the drive back and without having a charged battery, our mpg readings settled closer to 45 mpg while experiencing bouts of traffic and construction on the various highways heading back north.
On another 200 mile round-trip drive from California’s Central Coast to the Central Valley, our fuel economy remained an impressively stable 55 mpg on hybrid power alone. At times, driving conditions had degraded from a relatively clear evening and slowly gave way to dense fog. Despite the heavy fog conditions, the robust suite of technologies provided by Toyota’s Safety Sense 3.0 helped ensure a smooth and safe experience during this challenging drive with low visibility.
Safety Features in the Prius Prime
The assistive driving features on the Prius Prime have been indispensable on many drives taken during the past year. While many Toyota Safety Sense 3.0 systems are available, our favorites would be Proactive Driving Assist and the Traffic Jam Assist.
Adaptive cruise control typically feels more reactive than proactive, but the addition of features with the appropriately named Proactive Driving Assist helps make unfamiliar roads feel safer. Proactive Driving Assist complements Dynamic Radar Cruise Control and is a key component of the Toyota Safety Sense 3.0. Working in tandem with this system means that PDA is able to assist with breaking into curves, provide steering input to help keep you centered in the lane even during mild corners, and provide obstacle anticipation assist all at once.
Longer Drives are a Joy
Traffic Jam Assist is indispensable during drives with stop and go traffic, which was common during our drive down the California coast as we approached larger metro areas. This feature does require Toyota’s Drive Connect subscription to use, but I did find it worthwhile if stop and go traffic is a common experience. TJA operates at typical traffic jam speeds under 25 mpg and engages a host of other features, including hands free steering, acceleration, and braking during heavy traffic. Recording is also an option with Traffic Jam Assist as an added (but hopefully unneeded) feature during bumper to bumper traffic where collisions are statistically more likely. Recording is implemented during crash or crash-like events.
These driver assist features, in addition to the entire Toyota Safety Sense 3.0 suite, add comfort and an enhanced sense of safety during our frequent drives. Overall, longer drives feel less arduous with Prius Prime, which means we can focus on enjoying the road ahead and being behind the wheel of an entirely satisfying vehicle that’s comfortable and a joy to drive.