The march toward electrification is still moving forward, even if the momentum has slowed in recent months. One key reason the positive push remains is the devoted legion of EV owners. This group has taken the plunge to go electric and they’re going to keep buying EVs well into the future.
For the second year in a row, CDK – one of the largest software suppliers to car dealers and automakers – surveyed hundreds of EV owners to better understand their day-to-day lives with the technology and their attitudes toward it. Four out of five (82 percent) owners say they’ll buy another EV in the future, a significant number that suggests a solid future for EV sales.
Nevertheless, 69 percent of owners say they’ll “always” own a gas or hybrid car along with an EV. This suggests they believe there are specific limitations to the technology and are hedging their bets. However, this contradicts many of the study’s findings that illustrate just how much owners utilize their EVs in all driving scenarios as well as a passion for the vehicles themselves.
In the 2024 study, the love for EVs was off the charts. This year, the numbers across the board feel less enthusiastic even though they’re still quite high. For example, when asked if they were happy with their purchase, 93 percent of EV owners last year said yes. In 2025, the number fell to a still healthy 86 percent. Does this mean the glow is fading? Perhaps.
But one significant change made to the CDK study makeup may have indirectly altered the results. Last year, CDK ensured half of the respondents were Tesla owners, reflecting the market share at the time. This year, noting the inroads of traditional automakers in the EV space and Tesla’s diminishing market share, the Tesla owner makeup is closer to a quarter of the respondents.
And Tesla owners are more enthusiastic about their car than other EV owners. Take those two factors and you get a pretty solid explanation for the lower overall results for owner satisfaction. Still, 68 percent of non-Tesla owners said their EV was the best car they’d ever owned, and 65 percent said it was the best car they’d ever driven. Tesla owners in comparison ranked those at 75 percent and 71 percent, respectively. The survey took place between the 2024 presidential election and 2025 presidential inauguration, so Elon Musk’s political leanings were well publicized over this period.
EV Owners on Range and Charging
Each year new EVs improve and evolve with most delivering well over 200 miles of range. Nearly every new EV sold in California (the country’s largest EV market) had more than 200 miles of range in 2024. Three-quarters (76 percent) of respondents in the CDK study said their EVs had 350 miles of range or more. And that number was negatively impacted compared to the year before because of the lower number of Tesla owners because Teslas generally have ranges higher than 250 miles.
Still, these higher numbers had a big impact on charging behavior. Extensive range meant less people charged every day, falling from 38 percent last year to 34 percent this year. And the number who charge every third day grew from 20 percent to 23 percent.
Less EV owners are installing Level 2 chargers in their homes as well, falling from 76 percent last year to 63 percent this year. Nearly half (46 percent) said it was a “hassle” to deal with a charger, up from 36 percent last year. Of those without a home charger, 82 percent said they charge at a public charging network. Only 9 percent of these owners said they charge at work.
Longer range and faster charging time is improving the road trip experience as well. Almost half (45 percent) of EV owners said they faced no problems on long-distance trips in terms of charging or reaching their destination. The most common issue – with nearly a quarter of Tesla and non-Tesla owners – was occupied charging stations and having to wait. And road trips are getting longer. The number of owners who took road trips 750 miles or more grew from 18 percent to 27 percent
Incentives Aren't a Dealbreaker
The debate on future EV sales often centers around the current tax incentives for both new and used EVs, which are likely to disappear by year-end. While this may significantly impact sales, especially EV lease transactions, most EV owners said tax incentives had little impact on their overall decision to go electric.
Just 7 percent of owners said the tax incentive was the top motivator to purchase an EV. The main motivation was cost efficiency with environmental impact second. More than three-quarters (76 percent) of owners said they saved money by driving an EV.
The future sales success of EVs may be in doubt with shifting economic and political winds, but by listening to owners, it’s apparent there will be a steady base of future buyers. Increasing range, additional models entering the EV market, and more infrastructure investments (private and public) should bolster the technology’s success as well. The biggest question on everyone’s mind is: Just how quickly will EV market share grow?
David Thomas is Director of Content Marketing at CDK Global, a leading provider of cloud-based software to dealerships and original equipment manufacturers across automotive and related industries.