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Tim Reeser, CEO of Lightning eMotors electric vehicles.
Tim Reeser, CEO of Lightning eMotors.

It’s been more than 100 years since Henry Ford’s Model T revolutionized the way the world moves people and goods. Ford didn’t invent the car, but over the course of about 30 years, he transformed the way vehicles are manufactured – increasing volumes, driving down costs, and converting them from expensive novelties to affordable conveyances for workers and families. Just as importantly, over the last 100 years, other entrepreneurs and innovators developed an infrastructure ecosystem to ensure these vehicles could be fueled, serviced, and customized.

More than a century later, we find ourselves on a new transportation frontier that is once again transforming the way society moves people and goods. This time we are transforming how vehicles are propelled, from internal combustion engines (ICE) to electric, and modernizing the fueling infrastructure. Gone will be the days of imported crude, cumbersome fluid tanker trucks, and lines at the gas station, in favor of producing fuel via localized grids and microgrids, and distributing that fuel via depot chargers, home chargers, and public charging stations.

As we approach 30 years since the first modern retail offering of battery-powered electric vehicles, it’s clear that EVs – of all shapes, sizes, models, and payloads – are here to stay. I am certain of this because nearly every day I witness the reaction of drivers when they operate a Lightning eMotors commercial EV for the first time – smooth, quiet, powerful, and equipped with safety features never before available on commercial vehicles. I see their response when we talk about efficiency of nearly 60 MPGe on the exact same vehicle that got 13 mpg as a gasoline vehicle.

These products and this industry are my passion. I have dedicated myself to creating a company that not only builds amazing products, but also builds products that make both environmental and business sense, a company that helps move the planet in the right direction. As CEO of Lightning eMotors (NYSE:ZEV), a leading manufacturer of commercial vehicle electrification, telematics, and energy and charging solutions, I have seen that it is possible to build exciting products that also have a compelling business case and are environmentally transformational.

Industry and Government Aligned

Not only has growing public awareness of the environmental and health benefits of electric vehicles led to government legislation and funding to promote the transition from internal combustion engines to electric, but evidence for the EV business case continues to grow as well. Companies of all sizes and purposes are dedicating resources to support the transformation of their fleets to electric vehicles.

In addition to the growing list of companies that has pledged a commitment to reducing their fleet impact on the environment, within just the past year the Environmental Protection Agency allocated $5 billion to replace existing school buses with zero-emission and low-emission models through the Clean School Bus Program. In addition, the Federal Transit Administration announced almost $5 billion for public transit agencies, states, and Tribal governments to support public transportation across the country through its Low or No Vehicle Emissions Program; and the United States passed the $1.2 trillion Infrastructure and Jobs Act and the Inflation Reduction Act, both of which provide billions in new funding for EVs and EV infrastructure. History has rarely seen industry and government so closely aligned on a path forward. This is yet another sign that electric vehicles are the future.

Plugging in Lightning eMotors electric vehicles.

Specialty Commercial Vehicles

While it’s true, for the time being, that up-front costs are higher than their petroleum-powered counterparts, as industry continues to invest in EV technologies and as government continues to provide incentives to purchase, more electric vehicles are being manufactured. Scale is growing and costs are coming down. What’s more, data is proving that over their lifetimes, electric vehicles will last longer and require far lower maintenance and fuel costs.

Critics point to the bumps in the road for EV makers as proof that the endeavor itself cannot succeed. Of course, establishing a successful EV industry comes with challenges. But we are at the point where EVs have proven themselves to make sense logistically, financially, and environmentally, and transitioning from internal combustion engines to electric is both financially prudent and impactful for the environment.

A little-talked-about factor helping to lower the cost of entry is the increasing production of specialty commercial vehicles. In fact, according to the 2022 IEA Global Electric Vehicle Outlook, the business case for light commercial vehicles (LCV) is stronger than for cars, with sales of LCVs increasing 70 percent in 2021.

Passenger vans are among Lightning eMotors' electric vehicles.

EVs in Commercial Fleets

Those of us who spent more time at home during the pandemic, marveling at how easy and ubiquitous home delivery has become, are probably not surprised by that. And it’s only increasing. In a post-COVID world, e-commerce sales are forecast to rise 37 percent from 2020 to 2024, according to Statista Digital Market Outlook 2020.

We estimate there to be 2,500 electric vehicles in use in commercial fleets across North America – many as transit buses and cargo delivery vans and trucks, but also as passenger vans, shuttle buses, school buses, ambulances, and motor coaches. And the number is growing every day, as business and industry recognize the value of zero-emission transportation options for customer satisfaction, growing investor demands for sustainability and, importantly, their bottom lines.

Adoption no longer depends on emotion. Choosing EVs for commercial use is a demonstrably smart business decision. It’s no longer a matter of if the world’s primary source of transportation will be EVs but when…and when is now.

Lightning eMotors electric RV.

Electric Vehicles are More Efficient

At Lightning eMotors, we see firsthand through our advanced telematics capabilities the efficiency of all our zero-emission vans, trucks, and buses through every phase of their lifecycles. Our vehicles have demonstrated between four-and-six-times better efficiency than their gasoline-powered siblings over the last 2.3 million real-world miles. In total, vehicles deployed by Lightning have removed more than 1,850 tons of CO2 from our environment.

As pathways toward adoption continue to grow, some companies will succeed, some will consolidate, and a few will fold. Regardless, the commercial EV market is now firmly established and will continue to make a positive impact on air quality, greenhouse gas emissions, and its customers’ bottom lines.

Henry Ford is quoted as having said: “Don’t find fault, find a remedy.”

The commercial EV industry is a remedy. It’s a remedy for business costs, efficient and effective resource use, and reducing carbon emissions into the environment, and it has been quietly making inroads into the mainstream for the past three decades.

Before long, the days of internal combustion engines dominating our roadways will be as much a symbol of the past as Ford’s Model T.

Tim Reeser is CEO and Founder of Loveland, Colorado-based Lightning eMotors

Toyota bZ4X electric car.

Behind the wheel of Toyota’s new bZ4X electric vehicle, I’m given to a bit of reflection as to why this car has come to be. After all, Toyota is a specialist in hybrid vehicles and is noted for its focus and leadership here, not battery electric cars. But these days Toyota is feeling the pressure – actually, lots of it – to bring all-electric vehicles to a wanting market.

In between Toyota’s hybrid offerings and its emerging focus on electric vehicles are the  automaker’s plug-in hybrids that blend characteristics of the two. The Toyota brand has a pair of these now – the RAV4 Prime offering 42 miles of electric driving and 640 miles total range, and the Prius Prime offering 25 miles on battery power with a total driving range of 600 miles. We expect other models to join in soon enough.

A Timely EV Introduction

So why the bZ4X battery electric vehicle? Because it’s time, and also because it’s a critical link to Toyota’s ‘Beyond Zero’ (bZ) future and an array of battery electric, plug-in hybrid, and hybrid Toyota models in the pipeline. The automaker is serious about this. To support its growing electrification effort, Toyota has announced massive investments in battery manufacturing for its electrified vehicles, including $3.8 billion alone for a new battery manufacturing facility in North Carolina.

Toyota has made some earlier forays into the electric vehicle field in the States, but it’s been a while. The automaker fielded its first RAV4 EVs here from 1997 to 2003 in response to California’s zero emission vehicle mandate, and then a newer generation RAV4 EV from 2012-2014, developed with Tesla. It’s been hybrids and plug-in hybrids ever since, plus of course the Toyota Mirai hydrogen fuel cell electric vehicle, though most don’t view that model as a battery electric vehicle competitor at this time.

Toyota bZ4X electric vehicle and night skyline.

Toyota bZ4X Design

Segue eight years ahead from Toyota’s last battery electric vehicle experience and here we are with the bZ4X. It’s been worth the wait. What we have in the bz4X is a stylishly modern intro to Toyota’s coming line of battery electric vehicles, sized similarly to a RAV4 but just a bit longer and lower. Its body design features disparate elements like a distinctly flat ‘hammerhead’ front fascia combined with sharp angles, pronounced fenders, sculpted sides, and a flowing roofline. All come together nicely as an appealing whole…a design not too conservative, and not leaning too far into the future.

Low-profile headlamps are accented by a dark contrast band that flows from the front fenders and across the front end. Matching contrasts are found at the rear fenders as well, with black accented rocker panels running from well to well. At the rear, the bZ4X innovates with a pair of aerodynamic roof extensions at either side of the upper hatch, lending the impression of a future-esque roofline spoiler. The bottom of the glass features a slight lip-of-a-spoiler with a thin fender-to-fender running light below, along with distinctive angular taillamps.

Toyota bZ4X cabin.

Familiar Cabin, With a Twist

Inside is a comfortable and modern interior featuring all the necessary elements for a satisfying driving experience, leaning a bit towards the spartan side. While much is familiar to the breed, there are design elements that align with the forward-thinking theme embodied by the car’s distinctive exterior. In particular, we’re thinking of the dashboard and instrument panel design ahead of the driver, which features an unusually long expanse between the steering wheel and MMI information display. Additional information and multimedia features are presented in a 12-inch widescreen display in the center dash position. Driver and passenger seats are comfortably bolstered for support and plenty of room is provided both front and rear, with rear legroom what one would expect in this size of vehicle. A panoramic roof is optional.

The bZ4X is well-equipped with the advanced driver assist features expected in today’s new models. It features the first use of Toyota’s latest TSS 3.0 Safety Sense suite, which includes advancements like improved pre-collision with guardrail, daytime motorcyclist, and low-light cyclist detection, and enhanced lane recognition. Other tech features include cloud-based navigation offering real-time traffic information and parking space availability, over-the-air software updates, and a digital key feature enabling drivers to lock, unlock, and start their bZ4X with their smartphone.

Rear seats in Toyota bZ4X electric car.

Single or Dual Motor Models

Drivers can choose single- or two-motor bZ4X variants. The former achieves an EPA estimated 119 combined MPGe with a 252 mile driving range, and the latter a combined 104 MPGe with a 228 mile range. Output for the single front-wheel drive model is 201 horsepower with the two-motor AWD version adding just 13 additional horsepower to the total. Energy is supplied by 71.4 and 72.8 kWh lithium-ion batteries, respectively. Both versions deliver a fun driving experience with confident ride and handling, quick torque at the ready, and plenty of power for anyone’s every day driving needs. With the dual-motor version delivering a 0-60 mph romp in the mid-seven second range, acceleration is brisk but does not approach the performance realm of some electric vehicles.

Toyota’s bZ4X is clearly an important introduction for this automaker that reinforces its continuing journey towards electrification. However, it does not mean that Toyota is convinced battery-powered vehicles are a proper all-inclusive strategy. The world’s largest automaker has been clear that it is not ‘all in’ with electric cars in the same way as some of its high-profile competitors, and the company has caught a lot of heat because of this. Rather, Toyota’s well-reasoned take is that multiple approaches exist to solving the interconnected issues of personal transportation and environmental sustainability.

A Balance of Electric Offerings

Electrification is a big part of this. It’s just that Toyota’s strategy does not embrace a tunnel-vision approach in which all roads lead to a plug, or a model without a gas cap. Some take form as hybrid, plug-in hybrid, hydrogen fuel cell, and yes, even battery electric vehicles. There is a balance here because one is needed since not everyone’s needs are the same.

An earlier Green Car Journal perspective shared by Toyota’s chief scientist, Dr. Gill Pratt, adds food for thought. Considering the finite resources available for worldwide battery cell production, and the carbon emitted in their production, charging, and use over time, it’s important they are used in the best way possible. Optimum use achieves a higher carbon return on investment (CROA) as cells are used closer to their full potential. EVs with large battery packs regularly making use of their range potential make sense and offer a higher return.

Toyota bZ4X charge port.

Best Use of Battery Cells

In Dr. Pratt’s illustrations, however, a fully electric vehicle with hundreds of miles of range primarily driving a short daily commute offers a poor return, since the majority of the cells are unneeded most of the time and are simply carried along as dead weight. Using this same number of cells in numerous plug-in hybrid models requiring smaller battery packs would offer a much more favorable carbon return, if these PHEVs are driven in ways that make best use of their more limited battery electric range.

This isn’t to say that plug-in hybrids are an inherently better choice than electric vehicles, or the other way around. It just means that needs vary, and pairing needs with an electrified vehicle’s capabilities makes the most environmental sense.

With hybrids and plug-in hybrids covered in the Toyota lineup, the missing link – the all-electric bZ4X – is now here to fill the need. Those seeking a crossover SUV offering expected zero-emission driving range, eye-catching style, and a comfortable and confident driving experience should look into Toyota’s new electric crossover. At a base price of $42,000, it provides what the brand promises – quality, thoughtful design, and user-friendliness, and no doubt the satisfying ownership experience the Toyota brand is known to deliver. Plus, of course, zero emission driving every mile you travel.

Green Car Time Machine - archive articles from Green Car Journal.

Toyota’s path to producing all-electric vehicles has been a long one, highlighted by the RAV4 EV model it fielded to fleets in response to the California Air Resources Board’s Zero Emission Mandate in the 1990s. Green Car Journal editors test drove variations of this small electric SUV during those early years of the modern electric vehicle’s development. We were impressed by Toyota’s exploration of the potential market for battery EVs at the time. To lend perspective on this automaker’s electric vehicle development, we present this article on the Toyota RAV4 EV pulled from our archives, just as it ran in our January 2002 issue.

Excerpted from January 2002 issue: Many thought the RAV4 EV – the electrically motivated compact sport utility vehicle from Toyota – was gone, the victim of a completed agreement with the State of California in the late 1990s. But it’s not. Toyota Motor Sales USA is bringing the sporty little EV back, this time making it available to retail customers in California, not just fleets. Sales are slated to begin in February 2002.

Rear view of Toyota RAV4 EV.

Fleet Service First

RAV4 EVs made their mark during the late-1990s as hundreds of these were leased and placed in fleet service. Some 700 of the 900 RAV4 EVs were in use in California. That occurred because of requirements imposed on automakers, including Toyota, by the California Air Resources Board, the result of the Memoranda of Agreement that accompanied postponement of the 1998 Zero Emission Vehicle Mandate.

That was then, this is now. No mandate exists this year, although all automakers are feeling the pressure of the impending 2003 ZEV rule that will require major automakers to sell large numbers of EVs to meet a 2 percent threshold. In retrospect, maybe Toyota’s move to bring the RAV4 EV back isn’t surprising after all.

RAV4 EV Powertrain

The RAV4 EV is powered by a maintenance-free, permanent magnet motor that produces 67 horsepower (50kW) and 140 lb.-ft. torque, providing an electronically governed top speed of 79 mph. Front wheel drive is via a single speed transaxle, with reverse provided by backward motor rotation.

A sealed, 288 volt nickel-metal-hydride (NiMH) battery pack provides energy to the motor. This pack, comprised of 24 12-volt modules, is located beneath the SUV’s floor to minimize intrusion into the passenger compartment and optimize the vehicle’s center of gravity. Charging this pack requires five to six hours.

Driving the Toyota RAV4 EV

Stopping power is supplied by an anti-lock and regenerative braking system that utilizes solid aluminum front discs and steel rear drums. The regenerative system returns energy to the batteries whenever the RAV4 EV is coasting or braking.

Time spent behind the wheel of the RAV4 EV has shown this vehicle to be fun, dependable, and capable of fulfilling most daily missions with ease, so long as they fit within the vehicle’s range capabilities. Since an electric motor produces peak torque immediately, the RAV4 EV offers good off-the-line acceleration but a rather modest 0-60 mph elapsed time of about 18 seconds. Driving range is between 80 to 100 miles per charge.

Efficient Heat Pump HVAC

Seating for five and ample space for cargo is provided in this five-door compact SUV. The interior offers the high level of function and comfort expected of a Toyota product, featuring such standard amenities as split fold-down rear seats, heated driver and front-passenger seats, adjustable-height front seatbelt anchors, and dual front airbags. Convenience is well accommodated by a heated windshield, rear-window wiper and defogger, and power door mirrors, windows, and door locks. An AM/FM stereo system with CD provides the needed tunes. Rear seat heaters and traction control are available options for cold climate use.

One of the advantages of electric vehicles is their use of heat-pump type air conditioning, an innovation that allows climate control functions to operate while a vehicle is turned off and parked. RAV4 EV drivers have the ability to set a timer and adjust their vehicle’s pre-heat or pre-cool function so the SUV’s interior is at a desired comfort level regardless of outside temperatures.

RAV4 EV Priced at $42,000

Toyota says the RAV4 EV will have a rather lofty suggested retail price of $42,000, although a $9,000 California Air Resources Board incentive and $3,000 federal tax credit brings the price of entry down to $30,000. This includes an in-home charger. Three introductory lease options will be offered that also include the use of the charger.

Every major metro market in California will soon find a participating RAV4 EV dealer. While initial sales are aimed exclusively in California due to Toyota’s need to address this state’s 2003 ZEV mandate, success here would certainly find the RAV4 EV making its way to other markets soon enough, starting with those poised to follow California’s lead by adopting the state’s ZEV requirements.

Toyota aims to make it easy for buyers to connect with their new electric vehicle. Like the Prius gas/electric hybrid, customers will have the ability to order the RAV4 EV online and take delivery through a participating dealer, as is the case with the Prius currently.

Mike Stanton, NADA Chairman and CEO.

Dealers are ‘all in’ on EVs and incredibly excited about the new electrified products that are being announced almost daily. Dealers are hungry for the sales and service opportunities that are going to come with having numerous new EV models to sell.

While today’s EVs are exceptional, particularly compared to those of just a decade ago, the reality is that almost all appeal primarily either to stalwart supporters of reducing greenhouse gas emissions or luxury vehicle l buyers who want to be on the cutting edge of technology and performance.

One of the great mistakes we make in assessing our progress on converting America’s fleet to electric is assuming that today’s EV buyers will look like the EV buyers of tomorrow. This simply isn’t true.

It is undisputed that Tesla has been extremely successful at selling its products, and the company deserves significant credit for what it has been able to accomplish. But Tesla’s success does not prove that you can sell EVs in great quantities in America: What Tesla has proven is that you can sell Teslas very successfully in America to a certain, and small, subset of affluent new-car buyers.

Mass adoption of EVs in America won’t be achieved using a Tesla-type of direct to consumer model. Why? Because the typical Tesla, Rivian, or Lucid buyer isn’t who’s going to be buying the next generation of EVs.

EVs Entering the Mainstream

Look around at so many of EVs being announced and marketed heavily lately – the electric Chevy Silverado and Blazer, the VW ID.4, and the Hyundai IONIQ 6, for example. Far from status or luxury vehicles, each actually has a starting MSRP below the average transaction price of a new vehicle – including ICE cars and trucks – sold today.

As the EV market continues to leave the luxury niche status and enters the mainstream, its customers will come to resemble the average car buyer more and more. And it’s these EV customers of the future who we need to cater to if we are to have meaningful and broad EV adoption. Because to sell effectively to mass-market buyers, you need to capitalize on what has worked for mass-market buyers for generations.

Dealers: More Than a Transaction

National Automotive Dealers Association Academy sign.

Things like consumer education about the product, help with comparing models, working with a customer’s budget constraints, financing assistance, helping with trade-ins, allowing test drives, and – yes – even good-old-fashioned tire kicking. And this is all in addition to the new challenges specific to EVs, such as the complexities of charging – the fact, for instance, that electric rates vary based on the time of day and the level of charge – and other variables that don’t exist in the ICE market.

Dealers are absolutely essential in this world of new EVs. Because once you get past luxury vehicles and into the mass market, you will not achieve broad acceptance of any product, regardless of how it’s powered, by rejecting the attributes of the sales and service process that mass-market vehicle buyers aren’t just accustomed to, but that they depend on to confidently choose the right vehicle at the right price that best meets all their needs.

Greater Effort = Greater Volume

This is a critical juncture in our march towards a cleaner future. And it’s a good time for policymakers and stakeholders at all levels to think critically about what it’s going to take to sell EVs in greater volumes to customers who haven’t experienced EVs yet.

Because the reality is that it’s going to take a lot. It’s going to take a network of tens of thousands of retail and service points located in just about every corner of the country, not just a website. It’s going to take hundreds of thousands of knowledgeable sales staff, not just a 1-800 number. And it’s going to take hundreds of thousands of highly trained technicians capable of providing professional service on the spot, not just mobile repair trucks. It’s going to take dealers. Fortunately, we’re already here, and we are raring to go.

Mike Stanton is Chairman and CEO of the National Automobile Dealers Association

Green Car Time Machine - archive articles from Green Car Journal.

A few decades back, it was no sure thing that electrification would take a firm hold on the performance world, let alone the automotive market as a whole. Yet here we are today with a great many of the fastest performance vehicles on the road powered by electric motors. Italdesign-Giugiaro and Toyota presented their take on the electric supercar some 18 years ago in the form of the Alessandro Volta concept shown here. This article from our archives is presented just as it appeared in Green Car Journal’s Fall 2004 issue.

Excerpted from Fall 2004 Issue: In an automaker’s portfolio, the flagship should be a car that sets the tone for the rest of its fleet, pushing brand identity and technology to the outermost limits. Shown here is just such a vehicle. Rolled out on the world stage at the Geneva Motor Show, this Toyota hybrid supercar concept is clearly designed to inspire and, not inconsequentially, underscore the very real potential that hybrid electric propulsion has throughout the Toyota brand.

Xray vie of Alessandro Volta electric supercar.

Serial Hybrid Electric Supercar

Toyota’s Volta concept is named for the Italian physicist Alessandro Volta, inventor of the battery. One needn’t look too closely at this car to understand why. It uses a derivative of the high technology drivetrain found in the hybrid Toyota Highlander and Lexus RX 400h, but in this instance configured so there’s no direct link between the gasoline engine and the wheels. Instead, the 3.3-liter V-6 engine’s power is converted to electrical energy for charging the car’s batteries and powering electric motors at both front and rear axles. Drive-by-wire technology allows the combined 408 horsepower to be modulated without the need for a clutch or transmission.

This car puts all those volts to good use, taking advantage of the inherent instant torque provided by electric motors and launching the vehicle from 0 to 60 mph in just four seconds. Combined with a top speed of 155 mph, the Volta certainly has the performance to back up its supercar persona, although these numbers alone aren’t enough to stand out among today’s fastest machines. However, with a claimed 430 mile range and fuel economy around 31 mpg, the Volta would literally leave the rest of the fuel-guzzling pack behind. When was the last time you saw a supercar with those numbers?

Toyota Volta electric supercar.

Dramatic Italdesign Styling

The Alessandro Volta was developed collaboratively by the famous Italian design house Italdesign-Giugiaro and Toyota Motor Company, a fusion of car cultures as disparate as the concept’s nobly duplicitous pretensions. The hybrid drivetrain allowed Italdesign to take some packaging liberties with the lightweight carbon-fiber chassis, positioning the engine behind the rear axle without  need of a driveshaft to connect the front wheels, thus allowing room in the cockpit for three passengers.

Dimensionally, Toyota’s Prius is three inches longer, over a foot taller, and 300 pounds heavier than the Volta. Of course, a 76-inch width, meaty tires, and wonderfully dramatic styling see that ‘economy’ is purged from the mind of any uninformed onlooker...as planned.

Age of the Electric Supercar

Perhaps this blatant contradiction is the real attraction of the Alessandro Volta. A hybrid electric car shouldn’t look this exotic or go this fast, and certainly an all-wheel drive supercar shouldn’t get this kind of gas mileage – and yet there it sits  in all its paradoxical glory. Whether it becomes reality or not, the Alessandro Volta has charted a course of bold possibilities, and we can’t wait to see what surfaces in its wake.

Toyota Volta electric supercar concept.

Lexus NX Hybrid driving on road.

With few exceptions, it’s true that gas-electric hybrids cost more than conventional internal combustion vehicles. That makes many wonder if buying one of these high efficiency vehicles is worth the extra cost and, importantly, if the difference can be offset over time – the hybrid payoff – from buying less fuel.

While plenty of generalizations have been made about this in recent years, the concept of payback for a hybrid’s incremental cost involves many variables and can only be answered on a case-by-case basis. Green Car Journal’s research shows that a realistic answer is not so simple, and boiling this down into a simple chart is misleading…so we’re not going to do that. Instead, we’re going to do this the right way and help you come up with a valid payback factor for the hybrid you may be considering. 

Hybrid Payoff a Moving Target

You need to know that crunching the numbers involves some elements that are moving targets. For example, higher gasoline prices work to shorten the number of miles and time needed for payback. At the same time, high gas prices are also finding many drivers putting fewer miles on their vehicles in order to save money. Fewer miles can lead to a longer payback. Plus, let us not forget that the retail price of hybrids – or really any cars these days – is also in play. Many dealers are tacking on a serious premium – sometimes thousands of dollars – onto the suggested retail price of any new vehicle because of today’s high demand and supply chain restraints.

Still, the basic equation for determining a hybrid’s breakeven point is straightforward. It begins by identifying the combined city/highway mpg number for a hybrid and that of its closest conventional counterpart. These mpg figures can be found online at fueleconomy.gov. Once armed with these numbers you can calculate each vehicle’s operating cost per mile based on current fuel prices. 

Toyota RAV4 Hybrid Example

Toyota RAV4 driving on highway.

To come up with a hybrid payoff calculation, simply divide the price of fuel (such as $5.00 per gallon) by a vehicle’s combined mpg. As an illustration, a Toyota RAV4 compact SUV with a combined rating of 30 mpg would pencil out as follows, assuming the above gas cost: $5.00 ÷ 30 mpg = $0.167, (16.7 cents) per mile operating cost. If a RAV4 Hybrid with a combined average of 40 mpg is substituted, that number comes down to $0.125 (12.5 cents) per mile. So, the hybrid variant would cost $.042  (4.2 cents) less for each mile driven.

A wild card here is the type of driving you’ll be doing on a daily basis. Conventionally powered models can get considerably higher gas mileage in highway driving than in the city. On the other hand, hybrids get better city mpg than on the highway because hybrid electric power offers the biggest efficiency bump during lower speed, stop-and-go city driving. Simply, a hybrid’s electric motor and battery are doing more of the work under these driving conditions.

Highway vs. City Driving

Vehicle display showing hybrid operation.

Placing this in context, a standard RAV4 nets 27 city mpg with the hybrid coming in at 41 city mpg, a significant difference of 14 mpg. On the highway, the difference in mpg is much less. The conventional RAV4 is estimated at 35 mpg on the highway and the hybrid at 38 mpg, a mere difference of 3 mpg. Thus, if you’re doing mostly highway commuting miles then the cost differential between standard and hybrid models may not be worth the additional cost. That is, if price is your primary motivator and not environmental impact. We’ll stick with EPA’s combined city/highway mpg figures to keep things simple.

Next, determine the manufacturer’s suggested retail price (MSRP) for the models you’re comparing. The RAV4 has an MSRP of $26,975 while the RAV4 Hybrid is $29,575. To find the projected mileage to a breakeven point – where the increased fuel efficiency offsets the extra cost of a hybrid – start by calculating the difference in price between the hybrid model and an identical conventionally powered model.

Beyond the Basics

Hybrid payoff comes from an efficient powerplant.

If all this sounds simple, rest assured it’s not. Finding direct hybrid/gasoline model comparisons can be tricky since some features that come standard on hybrid models may only come as additional cost options on their gasoline powered counterparts. Auto manufacturers often sweeten the deal on hybrids with additional content to soften a hybrid’s higher price. These extra features cost the manufacturer much less than the added retail value they bring to the consumer, so this content serves to take some of the sting out of the additional money being paid for more expensive hybrid technology. 

The challenge in identifying a direct hybrid comparison is illustrated by the Toyota RAV4. Exploring the various engine and trim levels available for the non-hybrid model shows that none offer the exact mix of options and components as the hybrid model.

Additional Hybrid Payoff Variables

High efficiency delivers a hybrid payoff over time.

Still other factors cloud the issue. Beyond the typical daily use mentioned – mostly city driving versus highway commuting – driving habits can influence the payback equation. If you drive conservatively with fuel economy in mind, fuel efficiency can sometimes vary by as much as 5 mpg either way, regardless of whether your vehicle has a conventional or hybrid powerplant. And remember our mention of dealers currently adding premium pricing? A check at our local Toyota dealer showed $3,000 being added to the base cost of a standard RAV4 and $5,000 to the base cost of a RAV4 Hybrid. That, of course, skews the math for a payback analysis. Again, to keep things straightforward, we’re using the manufacturer’s suggested retail price for these two models without markup. That said, the hybrid payoff calculation can be easily adjusted to reflect the actual sales cost of the conventional and hybrid models you’re considering in real time.

So here’s the math: The differential between the MSRP for the conventional and hybrid RAV4 models is $2,600. At a savings of $.042 (4.2 cents) per mile, this differential cost would be recaptured in some 61,904 miles of driving the RAV4 Hybrid. How long will that take? Again, there are variables. But according to the Federal Highway Administration, figuring the national average of 14,000 miles yearly, this means the payoff would arrive in just under 4 1/2 years (61,904 miles ÷ 14,000 miles = 4.42 years).

How Long Will It Take?

High mpg means a quicker hybrid payoff.

Keep in mind that the actual length of time to reach this payoff point may be influenced by the state in which you live, lifestyle, your work/transportation circumstances, and the proliferation of public transportation options. As an example, wide-open states like Wyoming find drivers traveling the most annual miles, at an average of just over 24,000 miles yearly. Other states like New York and Rhode Island see drivers behind the wheel far less, at about 10,000 miles annually, more or less. In the case of the former, the hybrid payoff could arrive in under 3 years. In the latter case, payoff would take just over 6 years.

A major consideration when shopping for a new hybrid is the length of time you plan to keep it. If you’re a short-term buyer, then the math to breakeven can be harder to achieve. The big variable here is the resale or residual value when you sell the car or, if a lease, when it’s time to turn it in. A hybrid may well retain much of the value of the premium you pay due to high demand, particularly if you sell it or trade it in after only a few years. That’s because of today’s significantly higher value for used cars, a reflection of the high demand/low inventory automotive market these days. This could work in your favor even if you lease a hybrid, since a high residual value often means you can buy your vehicle at end-of-lease rather than just turn it in. Then you can sell it, or trade it in, at a profit. A high value at the end of your purchase or lease term can effectively reduce the time or miles to hit breakeven. 

Battery Replacement Cost

Hybrid electric vehicle battery pack.

We’re not factoring in the eventual cost of a hybrid’s battery replacement because our focus is on acquiring a new hybrid model. Frankly, most buyers aren’t likely to keep their new hybrid long enough for battery replacement to be an issue. Manufacturers offer a federally mandated minimum 8 year/100,000 mile battery warranty for their hybrids so replacement in a new hybrid model is expected to be quite a ways down the road. Of course, the case is different for those buying a used hybrid because battery packs will eventually need to be replaced, at a likely cost of thousands of dollars, depending on model.

When will a hybrid pay for itself? We like to think the day you drive the vehicle off the lot. In hard numbers using our straightforward formula, though, you can figure it out yourself and come up with an approximation that fits your particular circumstances.

Being an adopter of environmentally positive technology, reducing oil dependency, and creating less pollution and greenhouse gas emissions has its own rewards. The substantial savings realized at the pump every time a new hybrid is filled up provides real and immediate financial gain. All things considered, the answer to those questioning whether a hybrid will pay off seems pretty clear. 

Jeep Grand Cherokee front end.

Jeep is on a roll. This enduring brand, symbolically aligned with the American persona due to its rich history here, is certainly getting it right. Long popular with those seeking on- and off-road capabilities and the rugged image that comes with that, there’s a Jeep model to fit diverse desires and needs. The Jeep Grand Cherokee, introduced in its fifth generation in 2021, is at the luxe side of the spectrum.

Beyond the Jeep Grand Cherokee’s obvious benefits for families – roominess, high functionality, desirable features, and style – this full-size SUV offers something that’s increasingly important to a great many new car buyers today: electrification. This comes in the form of the Grand Cherokee 4xe model, a plug-in hybrid offering efficient hybrid operation as well as the ability to plug in, the latter capability enabling 25 miles of zero-emission, on- and off-road driving on battery power at the flick of a switch.

Plug-in charging port in Jeep Grand Cherokee 4xe.

Best-Selling PHEV

We’ve noted Jeep’s interest in electrification for some time as part of Chrysler/Dodge/Jeep electric concept vehicle explorations, most notably back in 2008. Jeep started its modern electrification push with the ever-popular Wrangler, introducing the Wrangler 4xe plug-in hybrid variant in the 2021 model year. By 2022, this model laid claim to being the best-selling plug-in hybrid in North America. That’s saying a lot given the wide array of PHEVs now available to consumers.

The electrified Grand Cherokee 4xe is the expected, and welcome, follow up. Sporting an appealing and sophisticated design, the Grand Cherokee 4xe features distinctive Jeep styling cues, low-silhouette headlights and taillights, a handy roof rack, and angular, metal-trimmed through-the-bumper exhaust. Blue front tow hooks are exclusive to the 4xe model, as is a chargeport found at the driver’s side front fender.

Rancho-Guadalupe Dunes Preserve sign.

Jeep Grand Cherokee on the Road

We recently had the opportunity to take a road trip in Jeep’s electrified Grand Cherokee 4xe, which included a fascinating visit to the Guadalupe-Nipomo Dunes National Wildlife Refuge on California’s Central Coast. Our time behind the wheel illustrated why this is such a popular model. The ride is comfortable and performance solid, with all the acceleration you need delivered by a turbocharged 2.0-liter four cylinder engine and a pair of electric motors. Together, this package delivers an abundant 375 hp and 470 lb-ft torque that’s delivered to the road via a TorqueFlite eight-speed automatic transmission. Energy is provided by a temperature controlled 17 kWh lithium-ion battery pack packaged beneath the vehicle’s floor and protected by skid plates.

Driving modes are selectable on a panel at the lower left of the steering column – Hybrid, Electric, and e-Save. The first enables driving in gas-electric hybrid mode using both the combustion engine and electric motors. Electric mode uses motor-battery propulsion exclusively for zero-emission driving. The e-Save function allows running without any use of battery power, allowing a driver to save maximum energy for all-electric driving in desired areas, such as on trails. The Jeep’s Selec-Terrain system features controls on the center console that allow optimizing driving characteristics with selections for Sport, Rock, Snow, Mud/Sand, and Auto. Hill Descent Control and 4WD Low are also selectable on the center console. Shifting to Park, Reverse, Neutral, and Drive is handled with a rotary dial.

Driving mode selections in Jeep Grand Cherokee 4xe.

Trail Rated Jeep PHEV

We drove mostly in hybrid drive during our trip, though we did spend time driving exclusively in electric mode when we had the ability to charge up during our journey. Both deliver all the acceleration you really need. Overall efficiency while driving in conventional mode is pegged at a combined city/highway 23 mpg by EPA. Driving exclusively on battery power nets a 56 MPGe (miles per gallon equivalent) combined rating, all the while running emissions-free.

Though we didn’t do serious off-roading during our journey or tow any toys along with us, this vehicle’s capabilities in these areas are considerable. The Trail Rated Grand Cherokee 4xe features Jeep’s Quadra Trac II 4x4 system with two-speed transfer case, up to 10.9 inches of ground clearance, and is capable of towing up to 6,000 pounds. This electrified Jeep can also ford up to 24 inches of water without issue since all high-voltages electronics are sealed and waterproof.

Jeep Grand Cherokee 4xe on road.

Jeep Grand Cherokee 4xe Interior

During our drive, we really came to appreciate this Jeep’s accommodating interior and thoughtful appointments. The automaker’s latest Uconnect 5 infotainment system is integrated, along with wireless Apple CarPlay and Android Auto. Driver information, system controls, and entertainment functions are displayed on three digital display screens. The far-right screen, which can be turned on and off with a dash-mounted switch, offers the right-seat passenger digital entertainment, co-pilot and navigation assistance, and camera viewing. Found at the front of the center console are USB and USB-C ports, a port for 12-volt DC accessories, and an HTML port.

Seats are upholstered in handsome gray leather with contrast stitching, a luxury-oriented theme carried throughout the interior with leather-trimmed door panels, center console, dashboard, and steering wheel. Sophisticated gray wood accents on the dash and door panels a stylish touch. Front seats are nicely bolstered for support and comfort.

Accommodating Third Row Seats

Seating in in the rear of this full-size SUV is quite accommodating, affording plenty of legroom and headroom. Rear seating features a center fold-down armrest with drink holders, plus 60/40 split seatback functionality to enhance rear cargo-carrying capacity. Rear side windows offer lift up sunshades, a nice touch. Back seat passengers are provided controls at the rear of the center console for their own seat heaters, a display with controls for heating and air conditioning, and registers for directing airflow as needed. Below that is a 115 volt, 150 watt AC plug for a computer or other devices that use standard household current. Also found here are USB and mini USB ports for mobile devices.

Of course, advanced driver assist systems are part of the package. The Grand Cherokee 4xe includes standard adaptive cruise control with stop and go, lane departure warning with active lane keep assist, full-speed collision warning with active braking, intersection collision assist, and much more. Beyond the daily convenience afforded by a rear back-up camera, rear park assist sensors, and a 360-degree surround view camera system, there’s also parallel and perpendicular park assist to make any kind of parking situation easier.

Display screen in Jeep Grand Cherokee 4xe.

Electric Drive is Handy

High levels of comfort, expansive connectivity, and confident driving are delivered in good measure by the Grand Cherokee 4xe. The fact that this is also a plug-in hybrid with 25 all-electric miles at the ready for our usual daily drives is a resounding plus.

We have many years of experience living with different plug-in hybrid models, and have found that our trips to gas stations are infrequent and our around-town driving handled almost exclusively on battery power. That is, until another road trip beckons and we head off with confidence knowing will be driving largely on hybrid power, with no charging stops needed unless they are convenient and fit into our schedule. This was our experience with the Jeep Grand Cherokee 4xe and we just wish it were staying longer in our care.

Jeep Grand Cherokee 4xe second row seating.

Green Car Time Machine.

An array of automakers have championed alternative fuels over the years. One of the most notable examples was Honda with its Civic GX, later renamed the Honda Civic Natural Gas, the cleanest-running internal combustion vehicle on the market. Debuting 24 years ago, the compressed natural gas-powered Civic was with us through the 2015 model year and then disappeared from the lineup. GCJ editors had the opportunity to test drive multiple generations of the natural gas Civic over the years including living with one daily over the course of a one-year test. This report, focused on the eighth generation Civic GX that GCJ customized with a smart graphics design and Honda-available accessory parts, is drawn from our archives and appears just as it ran in our Summer 2005 issue.

Excerpted from Summer 2005 issue: Honda’s Civic has proved a formidable force on the market for many years, providing drivers a popular sedan or coupe at an attractive price. This has only improved in recent times as the model has evolved. The latest iteration, all-new for the 2006 model year, offers the most stylish, safest, and most comfortable Civic in the model’s history.

2006 Honda Civic natural gas vehicle driving on road.

Civic Natural Gas Built in Ohio

As is customary in the auto industry, the alternative fuel version of this latest Civic was destined to emerge many months after the standard model. We’ve waited for the natural gas-powered 2006 Civic GX patiently, and now it is available to fleets nationwide and, for the first time, to consumers in California and New York. We were able to get some seat time recently and were not disappointed.

GCJ editors have many thousands of miles behind the wheel of Civic GX sedans since the model’s introduction as an assembly-line produced fleet vehicle in 1998. Built at Honda’s manufacturing facility in East Liberty, Ohio, the Civic GX today goes for $24,590, qualifying as the top dog in the Civic lineup. That's about $2,000 above the price of a Civic Hybrid and some $5,900 more than an EX sedan.

Hood detail of Honda Civic natural gas sedan.

Fill Up with CNG at Home

Is it worth the difference? It depends on your perspective, but keep this in mind: Natural gas goes for an average of 30 percent less than gasoline at public fueling stations, substantial savings on a gallon of gasoline equivalency basis.

It gets even better for those who opt for Honda’s home refueling appliance, called Phill, that’s made by the automaker’s strategic Canadian partner, FuelMaker. At favorable home natural gas rates, Honda Civics typically drive around at about $1.25 to $1.50 per gallon, offering the cheapest per-mile cost of any production vehicle. Plus, a federal tax credit of $4,000 is available to offset the car’s higher purchase price, with up to $1,000 in incentives also available for the purchase and installation of Phill.

Honda Civic natural gas engine.

Driving on CNG Nets 39 MPG

The Civic GX drives like its conventionally-fueled counterparts, with just a slight decrease in horsepower due to its use of natural gas fuel. Realistically, a driver just won’t tell the difference. Fuel economy offered by this 1.8-liter, 113 horsepower 4-cylinder engine is about the same as its gasoline counterparts at an EPA estimated 28 mpg in the city and 39 mpg on the highway. The Civic GX remains the cleanest internal combustion engine vehicle, anywhere.

As you may have guessed, the Civic GX shown here is not exactly the model you’ll see on the showroom floor, but you can duplicate most of the look. It uses readily-available Honda Performance Accessory items including a rear lip spoiler, full aerodynamic body kit, 17 x 6.5” alloy wheels, and 215/45ZR-17 tires. The graphics are one-off custom, so you’re on your own here.

Honda Civic natural gas vehicle on the highway.

Jim Bardia, CEO of Change Wind Corp.
Jim Bardia, CEO of Change Wind Corp.

As of 2020, the greatest contributor to U.S. greenhouse gas emissions was the transportation sector, at 27 percent. Of that pollution total, 22.4 percent was generated by passenger cars and light-duty, medium-duty and heavy-duty trucks. The remaining 4.59 percent was attributable to aircraft, rail, ships, and other emitters. 

To avert global warming, the U.S. needs to transition from the ubiquitous fossil-fuel-burning internal combustion engine to electric and/or other earth-friendly propulsion sources. The vision of zero-emission vehicles is absolute nirvana, a clear pathway to clean skies, improved health and a bright future for our planet. But there is an inconvenient reality: The U.S. generates 60.8 percent of its electricity by burning fossil fuels. Much like our air conditioners, refrigerators, televisions, and computers, EVs can only be as clean as the electricity powering them.

During 2019, California experienced 25,281 electric power outages, a 23 percent increase over 2018. Those outages victimized 28.4 million customers, a 50 percent increase over the 19 million Californians affected in 2018. Recently, electric grid operators’ groups such as the North American Electric Reliability Corp. (NERC) and the Midwest Independent System Operators (MISO) forecasted an increased frequency of blackouts and brownouts during the summer of 2022.

By 2030, 8.7 million EV passenger vehicles and 10.4 million last-mile delivery trucks are expected to occupy U.S. roadways. Assuming annual passenger car usage rates of 13,474, and 12,435 miles for last-mile delivery trucks, at an average of 3.46 miles per kW, that will consume as much electricity as 2.7 million single-family U.S. homes.  

Legislation like New York’s Electric Building Act guarantees increased electricity consumption. Also, ever increasing fossil-fuel prices (required to make demand electricity) will increase production costs that will ultimately trickle down to consumers. Boston Consulting Group predicts that increased EV demand will require utilities to invest $1,700 to $5,800 per electric vehicle in grid upgrades through 2030. That $178.7 billion investment will assuredly increase consumer prices.  

The Need for Practicality

For EVs to become ubiquitous, numerous hurdles preventing the masses from adopting EVs as their sole source of transportation must be overcome.

Charging at home is both convenient and cost effective for the 67 percent of Americans who live in single family homes. But will multi-car families be willing to interrupt their evenings to plug in a second EV or will they incur the cost of adding another Level-2 charger, or the exorbitant cost of acquiring and installing a Level-3 charger? Moreover, in an emergency, a person’s ability to respond will be limited by the number of EV chargers available along the route, their charging speed, and functionality.

Freedom to Travel Coast-to-Coast

Without millions of fast, reliable, and safe EV chargers throughout the U.S., many consumers will resist EV adoption. For example, in 2021 the California Energy Commission’s Electric Vehicle Charging Infrastructure Assessment warned that the state will need 1.2 million EV chargers by 2030.

The U.S. has over 1.1 million fuel nozzles and a fill-up takes about three minutes. When contrasted against a 150kW DC fast-charger, three minutes provides less than 30 miles of range. Subsequently, to satisfy the motoring public’s needs and to provide peace of mind, the U.S. will require many millions of ultra-fast-output public EV chargers.

Zero-emissions electric vehicle charging by Change Wind Corp.

True Zero-Emissions Vehicles

In an effort to provide EV drivers with blackout and brownout immunity, offset power plant CO2 emissions, and to provide ultra-fast charging speeds, I created the Wind & Solar Tower (WST). This charger, the only one in the world powered by both wind and sun, is capable of simultaneously charging six EVs at Level-4 DC 380kW 1000-volt speeds that provide about 328 miles of range in just fifteen minutes. With up to a megawatt of battery storage capacity, each tower provides 797,900 miles of pollution-free driving per year and offsets 340.91 tons of atmospheric CO2 emissions.

My wind-and-sun-powered generating plant makes electricity on site for less than half the cost of utility-supplied power. Factoring in certain government programs, kWh costs can be reduced to nearly zero.

Reliability and ease of service are paramount with the WST. My team’s vast engineering and automotive capabilities means self-diagnostic capabilities and a 40-year service life. The WST features the lowest acquisition cost per EV charging outlet and generates – at virtually zero cost – 11,520 20kW charges with 100-percent-renewable energy that supplants electric grid load, which in turn reduce CO2 emissions and averts global warming.

Rear of an Audi e-tron S Sportback.

We’ve driven a great many Audi models over the years, and to a one they have met and often far exceeded our expectations. That’s saying a lot since Audi is a premium brand and those expectations are set pretty high. Thus was our mindset as we did an initial walk-around of our Audi e-tron S Sportback test car before heading out on the road.

Stylish in its Navarra Blue metallic finish, this e-tron sports a subtly aggressive crossover profile that flows rearward in a sleek sportback design. This softens the expected SUV roofline while lending the influences of a coupe, with the rear finishing into an integrated spoiler. Up front is a stylized closed grille as one might expect of an electric vehicle, flanked by air ducts on either side and an aggressive headlamp design with distinctive running lights. Nicely sculpted sides with pronounced rocker panels complete the package. Charge ports are provided on either side of the car below the e-tron badging on the front fenders. An electronic pushbutton releases the panel, which swings down.

Audi e-tron S Sportback cabin.

A Well-Appointed Cabin

Inside the e-tron S Sportback is a well-designed and comfortable interior featuring grey Valcona leather with contrast stitching, nicely bolstered front seats, and elegant instrument panel accents. Driver information is presented in a fully-digital LCD instrument cluster featuring selectable Classic, Sport, and e-tron modes. A pair of flush, center-mounted touchscreens feature infotainment functions and controls. Below the lower screen is the start button and a cleverly-designed gear selector with a grip and thumb control.

This midsize SUV features plenty of interior space with welcome legroom and headroom, plus comfortable seating for rear passengers. Among the many conveniences afforded those in the rear are air conditioning and heating registers, plus a digital display at the rear of the center console that allows setting the desired temperature. Controls are also provided for rear seat heaters. Other niceties include pull-up window shades at each rear door window, a pair of rear map lights, and the functionality of 60/40 split folding rear seat backs for expanding cargo capacity.

Audi e-tron S Sportback rear seat.

Driving the Audi E-tron S Sportback

Driving the stylish and well-appointed electric e-tron S Sportback is satisfying and fun, with its three electric motors delivering great acceleration and bursts of speed on demand. These motors produce a combined 429 horsepower and 596 lb-ft torque, with a greater 496 horsepower and 718 lb-ft torque on tap during an available 8 second boost mode. This ups the ante considerably from the standard but still compelling two-motor e-tron Sportback, which features 402 horsepower/490 lb-ft torque in boost mode.

The e-tron’s ride is smooth and cornering responsive, with the car feeling well-planted as we powered through the curves on canyon roads. The cabin is quiet and well isolated from the road. If you’re inclined, as we were, you can adjust the degree of regenerative braking with paddles at either side of the steering wheel. This enables introducing greater levels of drag during coast-down while the motors generate increased electricity to feed back to the batteries. We appreciated the car’s head-up display that presents speed and posted speed limit information so eyes can remain on the road ahead. The e-tron S Sportback lends additional driving confidence since it’s also equipped with an array of the latest advanced safety and driver-assist systems.

Front detail of an Audi e-tron S Sportback electric car.

This Audi e-tron S is Fast

Performance is impressive. The e-tron S Sportback rockets to 60 mph from a standstill in a quick 4.3 seconds with boost mode selected. Its 95 kWh lithium-ion battery delivers an estimated 212 mile driving range, with EPA fuel efficiency estimates rating this electric car at 75 MPGe (miles-per-gallon equivalent). A full charge is achieved with a 240-volt Level 2 charger in about 10 hours, while charging from 0 to 80 percent capacity takes just 30 minutes when charging at a public 150 kW DC fast charger.

Those in the market for Audi’s more performance-oriented e-tron S Sportback will find it coming in at an MSRP of $87,400, a $18,700 premium over the standard e-tron Sportback.

Dimitris Psillakis, CEO of Mercedes-Benz USA

As the global automotive industry transitions to an electric future, Mercedes-Benz aims to become the most desired electric brand in the world. From 2025 onwards, all newly launched vehicle architectures will be electric-first, demonstrating Mercedes’ commitment to electrification and efforts to provide a variety of options to consumers. To refine this strategy, Mercedes recently announced ambitions to expand its luxury purchasing experience in addition to focusing on luxury automobiles.

We’re in a steady race to decarbonization. With that, we realize that there cannot be luxury in the future without sustainability. Now that we’ve made a full commitment to electric, surpassing milestones along the way, we are shifting capital allocation and engineering resources to the luxury segment because the demand is there. We are focused on bringing real value to our customers, dealer partners, and shareholders worldwide.

Mercedes-Benz will rebalance its product portfolio, allocating more than 75 percent of its investments to the most profitable market segments. Mercedes is transitioning from one electric vehicle line to a full lineup of vehicles focusing on three key product categories:high-end luxury, core luxury, and entry-level luxury. This increased focus on luxury products is reflective of our rising customer demand in these segments.

Our goal to go totally electric by 2030 – where market conditions permit – and become CO2-neutral by 2039 are key components in strengthening the link between luxury and sustainability. With a higher concentration on the top end of the market, Mercedes will generate a strong financial performance even under increasingly adverse market conditions. By the end of this decade, Mercedes aims to have reduced CO2 emissions per passenger car by half from 2020 levels. Electrifying the car fleet, charging with green energy, increasing battery technology, and a large use of recyclable materials and renewable energy in manufacturing are all important components in the overall electrification strategy.

The Customer is the Focal Point

Xray view of Mercedes-Benz EQS electric car.

Success in the future requires changes today. In order for this new portfolio approach to work, we recognize that the number-one component driving demand in luxurious mobility is digital and sustainable luxury. This is being defined by values and benefits that go beyond physical experiences. Customers seek and demand valuable resources such as time. As a result, everything is being viewed through the lens of innovation, addressing this urgent need of customer convenience. We’re making incredible progress on all fronts. And we’re doing it as a team.

We are committed to providing a superior customer experience that extends beyond traditional channels and senses. Mercedes-Benz has launched a brand-new effort as a result of this: "Customer First" – an all-new initiative designed to address overall brand perception issues, improve customer satisfaction, and drive loyalty by. Customer First will channel customer issues directly to an HQ Central Team for quick answers to questions and swift resolution of potential issues. This initiative is part of our commitment to deliver the best white-glove service possible.

Evolving for an Electric Future

Mercedes-Benz Vision AMG illustrates the company's electric future.

We’re also hard at work establishing new marketing and sales channels, both online and offline, to ensure a seamless consumer experience. The world is changing because of technology and we have to utilize its full potential to provide meaningful added value to our consumers. At every touchpoint, beginning with digital communication, the greatest user software offers high usability and an immersive customer experience. Additionally, Mercedes will begin combining equipment packages in an effort to simplify configuration and meet customer needs. The packages will be tailored to the tastes of customers and geographical demand, allowing for faster delivery.

For 130 years, Mercedes has placed emphasis on creating unforgettable brand experiences across all customer touch points inside and outside of the car. It’s important to us that customers are able to view a new vehicle in person, experience it with all of their senses, and drive it. We're excited to continue this good work, focusing on giving customers the unique Mercedes-Benz brand experience they demand and deserve.

Dimitris Psillakis is Head of Marketing and Sales at Mercedes-Benz Cars North America and CEO of MBUSA

Green Car Time Machine.

In the early 1990s, California took yet another leadership position in battling motor vehicle-related air pollution and mitigating fossil fuel use with its forward-thinking 1998 Zero Emission Vehicle Mandate. This mandate would require two percent of the new models for sale in California by the largest auto manufacturers to offer zero emissions in 1998, with larger percentages in future years. While this could potentially be achieved through any available means, it essentially meant the production and sale of battery electric vehicles. Environmentalists and many others were thrilled, while the auto industry in general was not. The result was an increasingly contentious fight to kill, preserve, or modify the mandate. Below is our special report detailing the siege of the state’s ZEV Mandate and an overview of the wave of activities taking place at the time. This report is presented just as it originally appeared in Green Car Journal’s April 1994 issue.

Excerpted from April 1994 Issue: Even as the U.S. Big Three automakers are lining up against the zero emission vehicle mandate, others within the automaking community are showing their support. An increasing number of noted automotive personalities are also becoming involved with electric cars as the pace of development picks up.

For example, Carroll Shelby, developer of the 1960s-era Shelby Cobras and former board member at EV powertrain company Unique Mobility, has shown an active interest in producing a hybrid electric vehicle. Other notables abound. Among them: Former General Motors chairman and CEO Robert Stempel, GM Hughes Aircraft chairman emeritus Malcolm Currie, and Malcolm Bricklin, importer of the Yugo subcompact and developer of the gull-wing exotic car that bore his name in the 1970s, among others.

Electric Vehicles on the Track

Former Indy, Can-Am, and Formula Atlantic drivers are taking their turn at the wheel of electrically-propelled race cars. Example: 1983 Indy 500 winner Tom Sneva raced at Arizona Public Service’s Electric 500 in Phoenix again this year, this time in an electrified 1993 Ford Probe. Auto magazine writers/race drivers like Motor Trend’s road test editor Mac DeMere have taken to the track in Formula Lightning electric race cars, bringing the potential of sharing their positive EV experience with millions of auto enthusiast readers.

Exercises in range and speed abound as performance benchmarks are sought for modern electric vehicles. One of the most significant to date was set just last month by GM’s Impact at the Fort Stockton Test Center’s 7.7 mile oval track in Texas. Running modified power electronics and high-speed Michelin tires, the Impact weighed in at 3,250 pounds once stripped of interior trim and fitted with a roll cage. It ran a United States Auto Club-sanctioned 183.075 mph over a timed mile to establish a record for EVs in the 2,205 pound and above category. Its unofficial international land-speed record remains subject to confirmation by the Federation Internationale de l’Automobile.

Far from being just an exercise in speed, this effort also helps further electric vehicle state-of-the-art, as is always the case in racing. “We wanted to find the vehicle’s top speed because we new it would provide us with real-world data on the car’s aerodynamics, the efficiency and durability of the propulsion system, and it would help us fine-tune the suspension,” offers Kenneth R. Baker, vice president of GM’s Research and Development Center.

ZEV Mandate Spurs Worldwide Effort

Performance milestones achieved since the California Air Resources Board announced its zero emission vehicle mandate in 1990 have been impressive. In 1991, an electric car called the IZA fielded by Tokyo Electric Power Co., Meidensha, and Tokyo R&D claimed a single-charge distance of 343 miles in Japan. This was achieved on a chassis dynamometer at a constant speed of 25 mph. In 1992, a Horlacher Sport EV powered by sodium-sulfur batteries ran 340 miles nonstop at an average of 74 mph in Switzerland. Also in 1992, a retrofitted Geo Metro powered by BAT Technology-prepared batteries and an Advanced D.C. Motors powertrain reportedly achieved a single-charge driving distance of 405 highway miles at an average of 43 mph in Utah.

This same year saw Dr. John Dunning and three associates at Delco Remy drive 631 miles in a 24 hour period behind the wheel of an electric Geo Storm in California. The car, outfitted with a GM Impact battery pack and electric drive system, achieved this milestone by alternating one-hour drives at better than 50 mph with one-hour charging sessions using a 7 kilowatt charger.

In early 1993, Chrysler made news with a 158 hour, 2,604 mile Detroit-to-Los Angeles trip in an electric TEVan while showcasing Chrysler/Norvik quick-charge technology. During this same time frame, Bill Roe set a new national closed-course one-mile oval speed record by breaking the 100 mph barrier in a Brawner Motorsport-prepared electric Lola Indy Car at the Solar & Electric 500 in Phoenix.

Battery Swaps and Fast Charging

The progression has continued in 1994. Roe eclipsed his own closed-course EV record recently at the APS Electric 500, piloting his Exide EX 11 electric IndyCar to a new national one lap record speed of 107.162 mph. And Diversified Technical Services’ Dan Parmley completed a record-breaking endurance run on Phoenix International Raceway’s one mile oval, driving 1,048.8 miles in 24 hours courtesy of 23 battery changeovers.

Battery swap at electric vehicle race.

Parmley’s effort supplanted an electric vehicle endurance record recently established by Solectria’s James Worden. Worden drove 831.8 miles on the 1,477 mile oval at Atlanta Motor Speedway to set a new 24 hour distance driving record in a lead-acid battery powered Chevy S-10 pickup. Sponsored by the Southern Coalition for Advanced Transportation, the truck’s batteries were recharged 13 times at 16 kWh by a fast-acting Electronic Power Technology charger, taking less than 20 minutes each time. It was driven an average of 59 miles between charges.

These efforts do prove what’s possible, but not necessarily what’s realistic for everyday drivers. It’s true that electric vehicles can be made to go very fast. They can accelerate just as quickly as most internal combustion engine cars. With a steady accelerator, a series of battery exchanges, or a healthy dose of quick charges, they can also travel very respectable distances. But at present they can’t do all of these at the same time.

ZEV Mandate Encourages Innovation

That’s sobering news, to be sure. But there are plenty of positives to recognize. Note the significant technology advancements made in just four short years of extensive EV development: Battery exchanges, an obscure concept when first voiced by industry experts, has proven viable in racing. Rapid recharging, which holds promise for overcoming the electric vehicle’s dependence on lengthy recharging sessions and unnecessary downtime, has also shown its promise in the lab, during demonstrations, and on the track. New battery technologies, most notably nickel-metal-hydride, are starting to prove their worth in real-world trials.

Perhaps most important is the promise shown by the advanced electric vehicles being fielded by U.S. automakers in limited numbers. Both the Ford Ecostar and Chrysler TEVan have demonstrated their viability as utility vehicles during test drives at the hands of Green Car Journal editors.

GM's Impressive Impact EV

But as an all-around technology statement, there’s nothing like GM’s Impact. GCJ editors have driven the Impact hard on highways in Michigan, finding it superb in every regard. It distinguishes itself not only as an excellent electric vehicle, but as a rather amazing automobile even when stacked up against its gasoline-powered peers.

The Impact’s technological innovations are many, ranging from an ultra-lightweight aluminum space frame with composite body panels to an innovative heat pump climate control system and blended regenerative anti-lock braking. Like GCJ editors, testers from publications like Motor Trend, Popular Science, and Popular Mechanics also found the Impact a testament to the viability of the electric car.

Public perception is also favorable. In fact, GM has had a substantially greater number of requests to participate in its Impact PrEView Drive than ever anticipated. In response to an announcement sent with utility bills in New York and Los Angeles, the automaker reportedly expected about 5,000 replies in each market. Instead, New York generated a list of 14,000 volunteers, and Los Angeles about 10,000 – far too many for the program.

Tech Advances Via ZEV Mandate

To be sure, the Big Three’s developmental EVs are just that: Examples of electric vehicle development…an engineering ‘snapshot’ of where ewe are now. Anyone who describes them otherwise is exploiting  these vehicles for their own aims, either pro or con. Their cost is very high due to their hand-built assembly and the exotic technologies employed. But they are functioning examples of what automakers can come up with when ‘encouraged’ by regulatory fiat. To think we would have done this far without a mandate in place is folly.

Many experts believe that California’s ZEV mandate has served not only as a motivator for the world’s automakers, but as a wake-up call for industry. Most of the players are involved not because they have to be, but because the electric vehicle field is perceived as being good business. That’s been the impetus for electric vehicle consortia like Calstart, Electricore, Southern Coalition for Advanced Transportation, Northeast Alternative Vehicle Consortium, Mid-America Electric Vehicle Consortium, and Hawaii’s Electric Vehicle Demonstration Project Consortium.

Electric vehicle drive system.

Emerging Opportunities for Suppliers

It's true that regulations now in place will require automakers to build and sell EVs. But that’s not the case with battery companies, electronics manufacturers, energy management specialists, tire manufacturers, engineering firms, composites manufacturers, aluminum companies, and many, many others. They’re on board because of emerging opportunities that will allow them to bring advanced transportation components to a new generation of energy efficient, more environmentally conscious automobiles. In their eyes, this will only take place if the California ZEV mandate survives the intensive automotive lobbying sure to take place in the months to come.

Momentum seems to be on the EV proponents’ side. The Ozone Transport Commission recently voted to adopt California’s low emission vehicle program in the Northeast, including requirements for zero-emission vehicles. On the heels of this decision came a California Assembly Transportation Committee hearing on Assembly Bill 2495, which would have prohibited the state from requiring ZEVs until battery technologies guaranteed arbitrary performance levels. This bill was heavily lobbied on both sides, then soundly defeated. The next round in this battle: Next month’s scheduled California Air Resources Board review of ZEV technologies and the feasibility of reaching the program’s goals. A full report to follow.

Bill Magavern, Coalition for Clean Air

Ever since the smog-choked days of the 1960s, the Golden State has led the way toward cleaner cars. The array of zippy zero-emission electric cars that drivers can choose from today owes a great deal to the standards set by California’s Air Resources Board (CARB). During this Summer, a season which experts say will threaten millions of Americans with drought, extreme heat. and wildfires, CARB will decide on the next step for green cars.

While Governor Gavin Newsom has ordered that all new cars sold in the state from 2035 on emit no pollution from their tailpipes, the actual rules will be written by CARB in its Zero-Emission Vehicle (ZEV) standard. The ZEV standard currently covers model years through 2025, so the next one will cover 2026 and beyond. Because 16 other states have chosen to follow California’s car standards, what happens in Sacramento will not stay in Sacramento.

CARB staff have proposed a package that would meet the Governor’s goal of 100% sales of ZEVs in 2035, along with further ratcheting down on tailpipe pollution from the internal combustion engines that will be sold before then. The proposed rule would add some important consumer protections to assure that buyers of ZEVs get the performance and durability that they are paying for.

But the Board Members should strengthen the measure in two major ways: timing and equity. Given the urgency of the twin crises of air pollution and climate chaos that are damaging our communities today, California should require that ZEV sales reach 75% – rather than the 68% in the proposal – by 2030, on the way to the 100% by 2035 finish line. Setting that pace will reduce emissions sooner, bringing needed relief to our lungs and health, while also putting more clean vehicles into the supply that buyers can choose from. The current proposal, if not strengthened, would saddle Californians with hundreds of thousands of more polluting cars on the road that cost them more money at the pump and will continue to spew climate altering and lung damaging pollution.

Clean Mobility for Everyone

Electric car plugged in at charging station.

Furthermore, we need to make sure that the clean transportation revolution benefits everyone, especially those who have benefitted the least from new technologies while suffering the worst impacts of air pollution and global warming. Coalition for Clean Air works with our partners in the Charge Ahead California campaign to democratize the electric car, and CARB should assure that residents of disadvantaged and low-income communities have access to clean mobility, whether through car ownership or other affordable options like car-sharing.

California has led the nation – and often the world – in improving motor vehicles through smart regulation and enforcement. It was CARB that required catalytic converters to reduce smog in the 1970s, set the first standards for vehicle greenhouse gas emissions in the 2000s, and spurred the development of what is now a robust electrical vehicle  (EV) market through the ZEV standard over the last 10 years. California’s leadership has also benefited its economy, as EVs are now the state’s #1 export.

California's Zero-Emission Leadership

But other countries have caught and passed us when it comes to EV deployment. China and many European countries now have higher percentages of EV sales than the U.S. does. With global demand burgeoning, automakers have introduced more than twice as many EV models in Europe and more than five times as many models in China as they have in the U.S. In order to avoid being at the back of the line for the best clean vehicles, California needs to raise the bar and require manufacturers to sell their best – and most affordable – EVs here.

As soaring gas prices, choking smog, and extreme heat make clean electric transportation more urgent than ever, CARB should lead the way toward a zero-emission future.

Bill Magavern is Policy Director for the Coalition for Clean Air, a California non-profit working to protect public health, improve air quality and prevent climate change.

There was a lot happening in the electric vehicle field during the early years of California’s new low-emission vehicle (LEV) program in the 1990s. This program, which required automakers to offer new model vehicles with increasingly lower emissions in successive years, was initially focused on internal combustion models. That is, until GM announced it would offer a production electric vehicle based on the Impact electric car prototype shown at the 1990 L.A. Auto Show. The realization that auto manufacturers could actually make production vehicles with ‘zero’ localized emissions set in motion a series of events. The most important of these was the addition of the ZEV – or zero emission vehicle – classification to California’s emissions program.

This didn’t apply only to GM, but seven of the largest marketers of vehicles in California. Required numbers were set based on a percentage of each automaker’s sales in the state, with financial penalties to be imposed if these numbers were not met. Understandably, there was a new urgency to electric vehicle development programs on the part of the affected auto manufacturers.

Honda EV Plus Innovations

The 1997 Honda EV Plus offered smart underhood packaging.

Prototypes were created, electric drive technologies explored, and electric demonstration vehicles were fielded to gain understanding of how best to meet consumers’ needs. One of the many early limited production electric vehicle models was Honda’s EV Plus, a study in innovative design. It's not that the stylish vehicle offered cutting-edge style – its evolutionary ties to the Civic hatchback were evident at the time, and Green Car Journal editors were reminded of BMW's circa-1991/1992 E1 and E2 electric concept vehicles. Rather, it was Honda’s overall approach with the EV Plus and its smart packaging from corner to corner that netted this automaker high grades in EV market savvy. That kind of achievement was not easy at a time when endless focus groups and gut hunches seemed to rule the EV development world.

Since the electric powertrain, large battery pack volume, and mass presented unique packaging requirements, the frame of the Honda EV was designed differently than that of a conventional vehicle, shared Ben Knight, then-vice president of Honda R&D at the time. The passenger cabin, with its raised flat floor, was above and completely separated from the single under-floor battery pack. While that’s a signature feature in most electric vehicles today, it was a notable innovation in the mid-1990s. Along with a roomy interior devoid of battery placement, this configuration provided the side benefit of a low center of gravity.

The Honda EV Plus used a liquid crystal instrument dispay shown.

An Electric That's Typically Honda

This EV's clever ground-up design offered a roomy and well-thought-out interior that typical of Honda models of the day. Standard equipment included dual airbags, automatic climate control, electric power-assist steering, a two-way remote communicator, and power windows, locks, and mirrors. It also featured a unique liquid crystal display instrument cluster with state-of-charge and miles-to-discharge shown in bars, and speed in large numerals.

The two-door, four-passenger hatchback had nearly identical height, length, and width dimensions as the Kia Sportage at the time, weighing in only about 300 pounds heavier than the Kia SUV even with the electric Honda’s sizable stash of batteries. Projector headlamps were used up front while high-mounted taillamps flanked the rear hatchback window of this Honda EV. A charger inlet was located on the passenger side fender ahead of the door.

EV Plus Range Was 125 Miles

Packaging beneath the hood was color-coordinated and top-notch. Knight pointed out that seven components were combined here including the electric car’s management ECU, motor ECU, power drive unit, DC to DC converter and inverter, and an onboard charger. The motor and batteries shared a liquid central cooling system.

Green Car Journal editors who road tested the Honda EV found it to offer reasonable performance for the era along with satisfying ride and handling. Its 49kW brushless DC motor, powered by 24 12-volt Ovonic nickel-metal-hydride battery modules, achieved 0-60 mph acceleration in about 18 seconds. While that kind of acceleration seems glacial by today’s standards, at the time it was pretty much standard fare for most early electric vehicles. Driving range was estimated at 125 miles based on the U.S. Federal Urban Driving Schedule, to full battery discharge and without air conditioning. Top speed was an electronically-governed 80 mph.

Ovonic nickel-metal-hydride battery packk used in the 1997 Honda EV Plus.

The 1997 Honda EV Plus represented the next logical step in electric vehicle market development for this automaker. Honda had been evaluating prototype CUV-4 electric vehicles with utility partners Southern California Edison and Pacific Gas & Electric for a year and a half prior to the EV Plus launch, and also evaluating the vehicle's use as an airport rental car with National Rental Car in Sacramento.

An EV for Consumers and Fleets

Knight told GCJ that very early in the program, Honda studied the potential size of the EV market and who potential customers might be, looking at both consumer and fleet markets. This brought about a stark reality: While fleets offered the best chance for early EV placement and were on the minds of all automakers developing electric vehicles at the time, the fleet market was too limited to guarantee a model's success. So Honda geared up for both, with a plan to lease the vehicles to both consumers and fleets in a turnkey program that was fairly inclusive, with roadside assistance and battery maintenance included.

Side view of 1997 Honda EV Plus electric car.

Honda's limited 1997 EV rollout of the EV Plus was more of an extensive demonstration program than an actual new model launch. The aim was to work toward meeting the requirements of California’s ZEV mandate while evaluating the vehicles' advanced NiMH batteries, infrastructure issues, and customer acceptance. Dealers initially leased and serviced Honda's EV Plus in Southern California and Sacramento. The EV Plus was delivered to initial lessees in spring 1997, with some 300 Honda EVs planned to be in service over the next several years. This early movement in the electric vehicle field set the stage for Honda’s focus on electrification in the years to come.

Frank Wolak, president and CEO of the Fuel Cell and Hydrogen Energy Association.
Frank Wolak, Fuel Cell and Hydrogen Energy Association

There is no denying the recent growth in the hydrogen and fuel cell industry – growth in interest and awareness; in public and private sector investment; in federal, state, and regional commitments; in the overall portfolio and scale of product offerings; and in the range of new players entering the marketplace.

As the national advocate for the industry, the Fuel Cell and Hydrogen Energy Association (FCHEA) has long been active on Capitol Hill in Washington, DC, and around the country, working with champions in Congress, key allies, and our diverse membership on key issues such as policies and programmatic funding, codes and standards development and harmonization, and education and outreach.

Over the past year, FCHEA has grown as well, expanding the association not just in size, but also in scope of market sectors, innovative technologies, and hydrogen generation pathways, representing the full spectrum of the industry from production to utilization, including mobility.

Around the world, hydrogen is increasingly recognized as a key tool in the decarbonization of society, specifically hard to abate sectors, including medium- and heavy-duty transportation, both on the road and off. Here in the U.S., there are already tens of thousands of fuel cell-powered cars, buses, and material handling vehicles deployed across the country, all running on hydrogen. In parallel, fuel cells are also providing resilient, reliant backup power to hybrid zero-emission EV charging solutions. Customers include major retailers such as Walmart and Amazon, as well as transit agencies and delivery companies.

Hydrogen’s potential to reduce emissions and fossil fuel use, and with the advantages of fast refueling, lighter weight, and long range, are opening pathways in logistics, aviation, and shipping. We are seeing more fuel cell trucks, utility vehicles, and even planes, trains, and ships enter operation and testing in the U.S. and around the world.

Hydrogen Hubs Across America

Hydrogen fueled mobile electric vehicle charging center.

At the federal level, hydrogen and fuel cell technologies received a well-deserved boost in funding and support through the bipartisan Infrastructure Investment and Jobs Act. The law, signed in November 2021, included $9.5 billion for clean hydrogen, with the bulk ($8 billion) allocated to developing ‘Hydrogen Hubs’ that will demonstrate diverse methods of production, processing, delivery, storage, and end-use of clean hydrogen across America.

While the hub funding has deservedly received a lot of attention from interested parties seeking to stake a claim in their respective region or state, the Infrastructure Act also contained numerous other provisions where hydrogen and fuel cells could make a significant impact in decarbonizing the nation’s transportation network. This includes programs focused on Congestion Mitigation and Air Quality Improvement; Alternative Fuel Infrastructure; Zero-Emission Ferries and Buses; Port Infrastructure; and more.

Increasing Hydrogen Production

Hydrogen fuel cell emblem on vehicle.

FCHEA’s membership includes automotive, trucking, and fuel cell original equipment manufacturers (OEMs) with products geared towards light, medium, and heavy-duty transportation applications. These companies are developing and deploying a range of zero-emission vehicles for land, sea, and air, as well as working with other members and partners on the necessary hydrogen infrastructure to support them. As these other sections of the Infrastructure Bill start to take shape, we expect more prospects for our members and the technologies they offer, especially in support of the Hydrogen Hubs once that funding is awarded, as well as initiatives to green the nation’s ports, airports, and highways.

Outside of federal funding, members are investing billions of dollars in new and expanded facilities to increase U.S. hydrogen generation capacity across the country, and into new states and areas. These investments will not only expand supply but will also create jobs and boost economic growth in and around those locations.

Decarbonizing Transportation

Fueling hydrogen fuel cell Toyota Mirai.

FCHEA is excited for these opportunities because we believe in hydrogen and fuel cells and see firsthand the tremendous benefits they already bring to a range of applications and customers.  With significant plans for scale-up of hydrogen production and utilization across the country, those benefits will be amplified, helping us reach the necessary environmental goals to decarbonize across industry sectors and stay competitive with the rest of the world down the road.

Frank Wolak is President and CEO of the Fuel Cell and Hydrogen Energy Association in Washington DC.

2023 Chevrolet Bolt EV charging.

Chevrolet’s Bolt EV, introduced as the industry’s first affordable long-range electric vehicle as a 2017 model, expanded its focus for the 2022 model year to include the Bolt EUV (electric utility vehicle). This was a strategic move for the automaker as it provided buyers an additional choice for its popular Bolt electric vehicle, even as it was developing new models based on GM’s Ultium electric vehicle platform. Then disaster hit.

There were Bolt battery fires and the potential for others, so GM halted production and recalled each and every Chevy Bolt and Bolt EUV sold to fix the problem. This was no easy thing and the process has taken time, a significant hit to GM’s electric vehicle program and, no doubt, its pride. The fact that the battery defect was the fault of the Bolt’s battery supplier and not Chevrolet was small comfort, no doubt. Now that some 50 percent of the recalled Bolt battery packs have been replaced with the balance underway, there’s positive news: the Bolt is back in production.

Red badging on the 2023 Chevrolet Bolt EUV Redline Edition.

New Redline Edition

Further good news is that with the 2023 model year, Chevy is stepping up the Bolt EUV’s sportiness with an available Redline Edition sport package. This Bolt EUV iteration is offered in black, white, and silver exterior choices accented with black and red Bolt EUV badging at the rear and red accents on the side mirrors. Gloss black 17-inch aluminum wheels with red accents complete the package. Those opting for the EUV with LT or Premier trims can also add black leather upholstery with red accent stitching.

While Chevy aimed to categorize its Bolt EV a crossover back at its launch five years ago, we said then that its dimensions and style really made it a five-door hatchback from our perspective. Strategically, the automaker ventured further into the crossover space with its bigger EUV sibling. The Bolt EUV features somewhat larger dimensions compared to the original Bolt with six inches greater length and three inches of additional legroom, in a package that remains easy to maneuver and park in crowded urban spaces.

2023 Chevrolet Bolt EV charge port.

Different than Bolt EV

While there is an extremely close family resemblance between the Bolt and Bolt EUV and they do share the same architecture, there are no sheetmetal panels common between the two. A close look shows Chevy SUV styling cues like a crease line running up the center of the front fascia and along the hood. Subtle but distinct design elements that differentiate the Bolt EUV from the Bolt EV include a larger opening below the closed grille area on the Bolt EUV along with more pronounced sculpting along the wheel well arches, plus angular lines and a slightly beefier look at the rear to support the EUV’s sport utility persona.

Power in both models is provided by a 200 horsepower electric motor driving the front wheels, which delivers 0-60 acceleration in an estimated 7.0 seconds. Energy comes from a 65 kWh lithium-ion battery pack with thermal management to keep it at optimum operating temperature. This combination allows the Bolt EUV to deliver an EPA estimated 247 miles of range. The EUV is fast-charge capable and can add 95 miles of range in a half-hour at a public fast charge station.

2023 Chevrolet Bolt EUV Redline Edition interior.

A More Refined Interior

The Bolt EUV’s interior, like that of the Bolt EV, is a bit more refined and high tech than that of the previous model year Bolt. Along with the 8-inch configurable gauge cluster at the driver’s position, there’s a 10.2-inch color infotainment touchscreen neatly integrated into the center of the instrument panel. Shifting is now done through electronic gearshift controls located at the lower left of the center console that use pushbuttons and pull toggles. The car’s Regen on Demand function, which controls the degree of energy regeneration and drag during coast-down, is literally at the driver’s fingertips with a convenient steering wheel paddle. Adjusting to a higher level of regen makes ‘one pedal driving’ possible, with little use of the brakes under certain driving conditions.

Bolt EUV features Chevy Safety Assist as standard equipment. Among the desired driver assist technologies included are Automatic Emergency Braking, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, and Front Pedestrian Braking. Other systems like Adaptive Cruise Control are also available. No doubt, the biggest news in the way of advanced electronics is the Bolt EUV’s availability of GM’s vaunted Super Cruise. Initially offered in GM’s luxury Cadillac brand, Bolt EUV features the first use of this highly-acclaimed, hands-free driving assistance technology in a Chevrolet model. Base price for the current year Bolt EV is $32,495 with the EUV coming in at $34,495. Pricing for 2023 models has not yet been announced.

Michael Berube, Deputy Assistant Secretary for Transportation for DOE’s Office of Energy Efficiency and Renewable Energy.
Michael Berube, U.S. Department of Energy

In the three decades the U.S. Department of Energy has sponsored Advanced Vehicle Technology Competitions (AVTC) more than 27,000 students have participated. The vehicles have looked quite different over the years – from methanol-powered Chevrolet Corsicas in 1988 to hydrogen-powered Ford Explorers in the early 2000s, and performance hybrid-electric Camaros just a few years back. Every transformative stage of technology drives the need to attract new talent to the field, including engineers who fully understand the emerging fields of automotive engineering.

Argonne National Laboratory (ANL) has managed DOE’s AVTC program in partnership with the auto industry for more than 34 years. The program has evolved alongside the global auto industry, adding complexities and nuances to prepare the next generation of leaders to enter the workforce. DOE and ANL recently announced the latest AVTC, along with our partners General Motors and MathWorks, the EcoCAR Electric Vehicle (EV) Challenge starting in fall 2022.

The EcoCAR EV Challenge will build upon the program’s rich history to provide a hands-on educational experience that is empowering students to address the toughest mobility challenges facing our nation. The EV Challenge reflects the changing vehicle market. We need more EVs to overcome the climate crises we face. Transportation makes up the largest share of emissions in the U.S., and over half of those emissions come from passenger vehicles. EVs give us the means to eliminate those emissions. Last year, President Biden set a national goal of getting zero-emissions vehicles to make up half of new car and truck sales by 2030. These budding energy leaders are heeding the call. This challenge will help us build a diverse clean mobility workforce around this soon-to-skyrocket EV market.

Creating an Electric Future

Cadillac LYRIQ luxury electric crossover.

The competition will challenge students to engineer a next-generation battery electric vehicle  that deploys connected and automated vehicle (CAV) features to implement energy efficient and customer-pleasing features, while meeting the decarbonization needs of the automotive industry. General Motors will donate a 2023 Cadillac LYRIQ to each team, challenging them to design, build, refine, and demonstrate the potential of their advanced propulsion systems and CAV technologies over four competition years. Teams will be tasked with complex, real-world technical challenges including enhancing the propulsion system of their LYRIQ to optimize energy efficiency while maintaining consumer expectations for performance and driving experience. As students work on the LYRIQ, they are developing real-world knowledge and skills that will help accelerate the transformation of the auto industry.

More than $6 million from the competition sponsors will be provided to the 15 competing universities, including five Minority Serving Institutions, for students to pursue advanced mobility research and experiential learning. This investment supports the recruitment and retention of underrepresented minority students and faculty to help build an EV talent pipeline that reflects the diversity of America and makes room for more domestic manufacturing to strengthen our energy independence.

15 Universities Participating

Department of Energy's EcoCAR EV Challenge graphic.

Teams will be challenged to identify and address specific equity and electrification issues in mobility through the application of innovative hardware and software solutions, conduct outreach to underserved communities and underrepresented youth to increase awareness about advanced mobility, and recruit underrepresented minorities into STEM fields.

At DOE, we are excited to see what these teams will accomplish in supporting the country’s transition to clean energy and electric vehicles. I encourage you to learn more about the 15 North American universities selected to join the EcoCAR EV Challenge by visiting ecocarevchallenge.org or discovering more about the rich history of AVTCs at avtcseries.org.

Michael Berube is the Deputy Assistant Secretary for Transportation for DOE’s Office of Energy Efficiency and Renewable Energy.

EcoCAR Challenge launch event.

Back when the modern electric vehicle was new, automakers explored different strategies for getting in the game while meeting California’s zero emission vehicle mandate. Costs were high so these efforts were limited, with the earliest electric vehicle offerings focused much more on fleets than consumers. One of the more interesting approaches came from Chrysler with its electric minivans. Among its highest-profile explorations was the battery electric Chrysler EPIC that followed the automaker’s first electric minivan, the TEVan, the first limited production electric vehicle sold to the U.S. fleet market back in 1992. Here’s our take on the automaker’s improved version of the EPIC as it was making its way to fleets, straight from the Green Car Journal archives as it originally appeared in the August 1998 issue.

Excerpted from August 1998 Issue: Chrysler, the first automaker to bring an electric vehicle to the fleet market in 1992, is set to begin leasing an advanced battery iteration of its electric minivan to fleet markets in California and New York later this year. This improved version of the automaker’s EPIC (Electric Powered Intra-urban Commuter) minivan, based on the popular Dodge Caravan/Plymouth Voyager platform, will begin rolling off Chrysler’s Canadian assembly line in Windsor, Ontario in October.

Charging the Chrysler EPIC electric minivan.

Electric Minivans for Fleets

The EPIC, which offers an 800 pound payload and seating for up to seven, will benefit from a SAFT nickel-metal-hydride (NiMH) battery pack that will enable the minivan to achieve a claimed 0-60  mph acceleration time of 16 seconds and travel up to 90 miles between charges under moderate driving conditions. The van was previously powered by less expensive lead-acid batteries which provided reduced performance and limited single-charge driving range of 68 miles. Chrysler plans to manufacture up to 2,000 EPICs for the 1999 model year. They will be offered under a three-year lease program with payments of $450 monthly with no down payment, or a one-time payment of $15,000.

It’s no surprise that Chrysler’s EPIC is now joining the ranks of advanced NiMH battery EVs like the Toyota RAV4 EV and Honda EV Plus. Even Ford’s Ranger EV and both electric GM products, the EV1 and S-10 electric, are now being offered with NiMH battery options, or will be shortly. Advanced battery power, with the enhanced performance it brings, is simply a requirement in an era where fleet managers have multiple electric models from which to choose.

Battery powered powerplant for Chrysler's electric minivans.

Simply put, the low-performance, lead-acid battery powered EPIC hasn’t been a particularly desirable option for fleets, as evidence by the less than 20 EPICs that Chrysler has leased to date. Under the terms of the Memoranda of Agreement it signed with the California Air Resources Board along with others like Ford, GM, Honda, Mazda, Nissan, and Toyota, Chrysler is required to field more than 250 EVs for demonstration through the year 2000. Upgrading to advanced battery power significantly decreases this number. In Windsor, EPIC production will take place on the same production line that handles assembly of Chrysler’s conventional gasoline-powered minivans.

Extended Life NiMH Batteries

Craig Love, Chrysler’s executive engineer for electric vehicles, points out that the addition of NiMH batteries also offers another tangible benefit by tripling the expected operating life of the traction battery pack. “Although considerable cost challenges remain, we believe the performance of this battery makes it the best for near-term ZEV (zero-emission vehicle) application among the several battery alternatives we’re investigating,” Love says.

Chrysler electric minivans were powered by advanced batteries.

Those battery alternatives include next-generation lithium-based batteries being developed cooperatively through the US. Advanced Battery Consortium, of which Chrysler is a member. While lithium batteries are popular in cell phones and laptop computers, increasing their size for use in automobiles offers design and cost challenges, Love notes. This is an important detail not lost on Nissan, points out GCJ editors, which pays a huge premium for the Sony lithium-ion batteries it uses in its Altra EV minivan. Chrysler plans to test its first vehicle-sized lithium-based battery in 1999.

“With EPIC, we’re combining our latest ZEV technology with our state-of-the-art entry into the electric vehicle segment. While there’s still a gap in cost and operating range between electric- and gasoline-powered vehicles, we’re working hard to close that gap.”

Chrysler EPIC, one of the first electric minivans.